Course Title: Make a presentation

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: COMM5928C

Course Title: Make a presentation

School: 650T Vocational Business Education

Campus: City Campus

Program: C5226 - Diploma of Advertising

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email:sally.parrott@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Peter Lawrance

peter.lawrance@rmit.edu.au

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training, promotions, etc. They contribute well developed communication skills in presenting a range of concepts and ideas.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	BSBCMM401A Make a presentation
Element:	1. Prepare a presentation
Performance Criteria:	1.1. Plan and document presentation approach and intended outcomes 1.2. Choose presentation strategies , format and delivery methods that match the characteristics of the target audience, location, resources and personnel needed 1.3. Select presentation aids , materials and techniques that suit the format and purpose of the presentation, and will enhance audience understanding of key concepts and central ideas 1.4. Brief others involved in the presentation on their roles/responsibilities within the presentation 1.5. Select techniques to evaluate presentation effectiveness
Element:	2. Deliver a presentation
Performance Criteria:	.1. Explain and discuss desired outcomes of the presentation with the target audience 2.2. Use presentation aids, materials and examples to support target audience understanding of key concepts and central ideas 2.3. Monitor non-verbal and verbal communication of participants to promote attainment of presentation outcomes 2.4. Use persuasive communication techniques to secure audience interest 2.5. Provide opportunities for participants to seek clarification on central ideas and concepts, and adjust the presentation to meet participant needs and preferences 2.6. Summarise key concepts and ideas at strategic points to facilitate participant understanding
Element:	3. Review the presentation
Performance Criteria:	3.1. Implement techniques to review the effectiveness of the presentation 3.2. Seek and discuss reactions to the presentation from participants or from key personnel involved in the presentation 3.3. Utilise feedback from the audience or from key personnel involved in the presentation to make changes to central ideas presented

Learning Outcomes

This unit covers the performance outcomes, skills and knowledge required to prepare, deliver and review a presentation to a target audience.

Details of Learning Activities

Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to interpret a creative brief and evaluate a range of creative options to write persuasive copy.

Learning Activities
This course is structured to provide students with the optimum learning experience. Students will participate in a combination of group and individual learning activities. These activities will be provided through a combination of face to face teacher/student deliveries plus classroom work time. Additional learning activities will also be provided to students to complete outside of timetabled time.

Teaching Schedule

Week 1

Make a presentation - tips and technique

Week 2

Make a presentation skill development

Week 3
Make a presentation - practice makes perfect

Week 4

Make a presentation - how to present an ad campaign and pitch

Week 5

Introduction to Copywriting<o:p></o:p>

The role of the copywriter and principles of persuasive copy writing.

Online knowledge quiz<o:p></o:p>

Brief 1

Week 6

Understanding who you are writing for<o:p></o:p>

Using a persuasive tone of voice.

Brief 1 check-in<o:p></o:p>

Brief 2

Week 7

 Writing in different styles for different briefs <o:p></o:p>

<h1 style="margin: 6pt 0cm;">Using a persuasive writing style. <o:p></o:p></h1>

Brief 2 check-in<o:p></o:p>

Brief 3<o:p></o:p>

Workshop 1

Week 8

<h1 style="margin: 6pt 0cm;">Writing in different styles for different mediums<o:p></o:p></h1>

Considering the characteristics of the medium in terms of readability.<o:p></o:p>

31 - 4 September - Mid semester break

Brief 3 check-in<o:p></o:p>

Brief 4<o:p></o:p>

Online knowledge quiz

Week 9

Developing and refining copy <o:p></o:p>

Finding words to make your copy persuasive.<o:p></o:p>

Write a slogan that sums up the product promise in three words

Brief 4 check-in<o:p></o:p>

Brief 5<o:p></o:p>

Scavenger hunt<o:p></o:p>

Week 10

Crafting copy <o:p></o:p>

Organising and structuring your copy elements<o:p></o:p>

Craft copy/scenarios/scripts/media releases, speeches, etc.

Brief 5 check-in<o:p></o:p>

Brief 6 <o:p></o:p>

Workshop 2<o:p></o:p>

week 11

<font face="Times New Roman" size="3"> </font> Editing and fact checking <o:p></o:p> <font face="Times New Roman" size="3"> </font> Spelling and grammar<o:p></o:p> <font face="Times New Roman" size="3"> </font>

Editing and fact checking <o:p></o:p>

Spelling and grammar<o:p></o:p>

Brief 6 check-in<o:p></o:p>

Brief 7<o:p></o:p>

Online knowledge quiz

Week 12

Putting pictures to words<o:p></o:p>

Turning your words into concept roughs using pen and paper. <o:p></o:p>

<o:p> </o:p>Draw presentation layouts in pen and Copic marker

Brief 7 check-in<o:p></o:p>

Brief 8<o:p></o:p>

Workshop<o:p></o:p>

Week 13

Test and evaluate copy against appropriate measures. <o:p></o:p>

Evaluating the effectiveness of your copy strategies for achieving desired outcomes against appropriate measures. <o:p></o:p>

Legal, social, ethical and environmental considerations

Draft e-portfolio (Task 1.4) and self-assessment (Task 2.1) due <o:p></o:p>

Week 14

Techniques for presenting and selling copy<o:p></o:p>

Preparing and presenting your portfolio<o:p></o:p>

Finalise work for client presentation (week 15)

Peer feedback (Task 2.3) due

Week 15

Portfolio presentation

Final e-portfolio and reviews (Tasks 1.5, 2.1-4) due <o:p></o:p>

Week 16

Re-submissions

Week 17 - 3 November
No classes - Resubmissions only

Learning Resources

Prescribed Texts

References

Other Resources

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

This course is co-delivered and co-assessed with Write Persuasive Copy MKT6-045C

Task 1. Students must demonstrate their understanding of making a presentation by participating in a presentation in class in week 4.

Task 2 – Portfolio of persuasive writing

Students are required to complete written copy tasks mostly completed in class, written on paper with pen Written Portfolio – Individual- (Due Week 13)

. Prepare a portfolio of 6/8 weekly exercises (created individually or in teams of two in class) using

pen on A4 paper. Submit a hard copy of your portfolio in A4 plastic folder for peer review (see

Task 3) in class in Week 13.

Task 3

Evaluating and critiquing copy strategy/approaches against set criteria is a continuous and ongoing

process prior to client presentation. This task mirrors and provides you with a holistic view of the

process. There are FOUR critiques/reviews: 1 X self and 3 X peer conducted in class weeks 13-15.

PLEASE NOTE the work must follow the basic principles of persuasive writing, be free of spelling and grammar error

More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements:
Format:
Work to be saved in a word doc or .pdf and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.
Assessment deadline extensions:
Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:
You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.
If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at: http://rmit.edu.au/browse;ID=ls0ydfokry9rz.

Always retain a copy of your assessment tasks (hard copy and soft copy).
When you submit work for assessment at RMIT University you need to also submit the Assessment record and Cover Sheet that includes a declaration and statement of authorship. You must complete and submit this sheet with all work you submit for assessment, whether individual or group work. Assessment Record and Cover sheets for each assessment will be in each course blackboard shells and distributed with your assessment.
Resubmission
It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.

Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: http://www.rmit.edu.au/students/assessment/extension
Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf
Where an extension of greater than seven days is needed, you must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w
Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf
Resubmissions:
If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.

Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
More Information: http://rmit.edu.au/browse;ID=7usdbki1fjf31

Assessment Matrix

Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.

Course Overview: Access Course Overview

Course Title: Make a presentation

Part B: Course Detail

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