Course Title: Plan market research
Part A: Course Overview
Program: C5229
Course Title: Plan market research
Portfolio: BUS
Nominal Hours: 50.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG5835C |
City Campus |
TAFE |
650T Vocational Business Education |
Face-to-Face or Workplace |
Term1 2012,
Term1 2013, Term2 2013, Term1 2014, Term2 2014, Term1 2015, Term2 2015 |
Course Contact: Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email: timothy.wallis@rmit.edu.au
Course Description
This unit applies to individuals in a non market research organisation who conduct market research planning at a managerial level. While market research planning can be undertaken as part of a broader role, it does require a good general knowledge of market research principles and practices, and a detailed understanding of the organisation’s operations, objectives and the application of market research.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None required
National Competency Codes and Titles
National Element Code & Title: |
BSBMKG506B Plan market research |
Elements: |
1. Identify market research needs |
2. Define market research objectives |
|
3. Define data gathering approaches |
|
4. Develop market research plan |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.