Course Title: Plan direct marketing activities

Part A: Course Overview

Program: C5229

Course Title: Plan direct marketing activities

Portfolio: BUS

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG5837C	City Campus	TAFE	650T Vocational Business Education	Face-to-Face or Workplace	Term1 2012, Term1 2013, Term2 2013, Term1 2014, Term2 2014, Term1 2015, Term2 2015

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au

Course Description

This unit applies to individuals in a marketing management role who are responsible for planning direct marketing activities, including formulating direct marketing plans. They may work in small, medium or large enterprises across a variety of industries.

People in this role develop the direct marketing plans and would usually supervise a team who would have the task of implementing the plans. 

Pre-requisite Courses and Assumed Knowledge and Capabilities

None required

National Competency Codes and Titles

National Element Code & Title:	BSBMKG508A Plan direct marketing activities
Elements:	1. Develop direct marketing strategies
	2. Select direct marketing activity
	3. Produce a direct marketing plan

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to plan direct marketing activities that match organisational objectives.

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.