Course Title: Identify and evaluate marketing opportunities
Part B: Course Detail
Teaching Period: Term1 2013
Course Code: MKTG5832C
Course Title: Identify and evaluate marketing opportunities
School: 650T TAFE Business
Campus: City Campus
Program: C5229 - Diploma of Marketing
Course Contact : Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email:firstname.lastname@example.org
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 70
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
This unit applies to individuals working in senior marketing management roles who, together with a marketing team, identify, investigate and evaluate marketing opportunities to determine whether they meet organisational and marketing objectives. Based on this evaluation, changes to current business operations can be determined to take advantage of marketing opportunities.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title:
BSBMKG501B Identify and evaluate marketing opportunities
1. Identify marketing opportunities
1.1.Analyse information on market and business needs to identify marketing opportunities
2. Investigate marketing opportunities
2.1.Identify and analyse opportunities in terms of their likely fit with organisational goals and capabilities
3. Evaluate required changes to current operations
3.1.Identify and document changes needed to current operations to take advantage of viable marketing
This unit describes the performance outcomes, skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing the characteristics of possible markets and assessing the viability of changes to operations.
Details of Learning Activities
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.
|1||11 Feb|| (1) Course Induction|
• Course delivery and assessment details
• Course support documents
• Online learning environment
• Submission requirements
• Resubmission policy
• Where to get support
• Student responsibilities
(2) Pre-Training Review
• Includes skills analysis and Recognition of Prior Learning and Credit Transfers
(3) Course Overview
|2||18 Feb||Company’s position in the market place|
|3||25 Feb||Analyse strategic marketing factors#1|
|4||4 Mar||Analyse strategic marketing factors#2|
|5||11 Mar|| Market analysis|
Interpret market trends and market developments
|6||18 Mar|| Marketing information & market research|
(Identifying marketing opportunities)
| Assessment Task 1a
Due in last class of week 6
(Assessed tutorial exercises)
You will receive the feedback in week 8. If required, resubmission for this assessment is due by the end of week 9
|7||25 Mar||Creative thinking techniques|
|28 Mar - 3 Apr||Mid-Semester Break|
|7||1 Apr||Creative thinking techniques|
|8||8 Apr|| Marketing information & market research|
(Evaluating marketing opportunities)
|9||15 Apr||Market Targeting & strategies|
|10||22 Apr||Marketing budget|
|11||29 Apr|| Implementation, operations structure &|
| Assessment Task 1b Due in last class of week 11
(Student learning outcomes journal)
You will receive the feedback in week 13. If required, resubmission for this assessment is due by the end of week 14
|12||6 May||Student consultation session#1|
|13||13 May|| 1. Final student consultation session|
2. Major assignment due
NB: Due in last class of Week 13
3. Students to prepare for oral presentation and oral test
| Assessment Task 2 Due in last class of week 13
|14||20 May||Oral presentation – Non assessed||Non-assessed task|
|15||27 May||Oral test/interview||Assessment Task 3|
|16||3 Jun||Assessment Feedback & Resubmissions|
•Monger, B. (2007); marketing in black and white, 1st ed., Pearson Education, Australia
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
This course is co-delivered and co-assessed with MKTG5834C Interpret Market Trends And Developments
Students are required to complete 3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.
1. Clear instructions about what the students need to do
TASK 1a & 1b (Due Dates: Last class of Week 6 & 11 respectively)
These assessment tasks will require students to complete set tutorial activities/exercises to reflect on their learning on learned concepts/principles taught.
TASK 2 (Due Date: Last class of week 13)
The second assessment tasks will require students to work in designated groups on a major assignment. Students will present their findings in a professionally prescribed written document. Much of this work will be undertaken both outside of class time and in the “Practical Sessions”. Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given
(Due Date: End of week 14)
This is a non-assessed task. Students are required to present their major assignment orally (oral presentation)
TASK 3 (Due Date: Week 15)
The third assessment tasks will require students to present themselves in a face-to-face test/interview to articulate their overall understanding of the course taught during the semester to be deemed competent.
Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements: All assessment tasks need to be submitted via Blackboard.
• Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at http://rmit.edu.au/browse;ID=ls0ydfokry9rz website.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available from the Student forms website.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.
Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.
Course Overview: Access Course Overview