Course Title: Interpret market trends and developments

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: MKTG5834C

Course Title: Interpret market trends and developments

School: 650T Vocational Business Education

Campus: City Campus

Program: C5229 - Diploma of Marketing

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher - Joe Rosagrata

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

This unit applies to marketing professionals who use statistical techniques to analyse organisational and competitor marketing performance, and to interpret new and emerging trends when forecasting future business needs. Information gathered is used to assist in developing an organisation’s marketing plan and to determine the current or potential future success of marketing strategies.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG507A Interpret market trends and developments


1. Interpret trends and market developments

Performance Criteria:

1.1. Use statistical analysis of market data to interpret market trends and developments
1.2. Analyse market trends and developments for their potential impact on the business
1.3. Use measures of central tendency or dispersion and correlations between sets of data for quantitative interpretation of comparative market data
1.4. Perform qualitative analysis of comparative market information as a basis for reviewing business performance
1.5. Analyse the market performance of existing and potential competitors and their products or services, to identify potential opportunities or threats


2. Analyse qualitative results

Performance Criteria:

2.1. Analyse performance data from all areas of the business to determine success of marketing activities
2.2. Identify over-performing and under-performing products and services to be considered for redevelopment or withdrawal
2.3. Forecast existing and emerging market needs based on information available using forecasting techniques


3. Report on market data

Performance Criteria:

3.1. Prepare, plot and interpret data for visual presentation
3.2. Assess visual presentation for potential problems, and take any necessary corrective action
3.3. Report on analysis of market data to meet organisational requirements in terms of content, format, level of detail and scheduling

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance, and to prepare market and business forecasts that assist in targeting marketing activities and in drawing up a marketing plan.

Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.

The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.

We expect you to participate and contribute in all scheduled learning activities.

Teaching Schedule


WeekWeek CommencingTopicsAssessment
19 Feb (1) Course Induction
• Course delivery and assessment details
• Course support documents
• Online learning environment
• Grading
• Plagiarism
• Appeals
• Extensions
• Feedback
• Privacy
• Submission requirements
• Resubmission policy
• Where to get support
• Student responsibilities
(2) Pre-Training Review
• Includes skills analysis and Recognition of Prior Learning and Credit Transfers
(3) Introduction to the course
216 FebPreparing for a Marketing Audit  
323 Feb

Identifying the forms and tools for an audit

42 Mar

Conducting the Marketing Audit

59 Mar Audit Tools 
616 Mar

 Audit Tools

723 Mar

 Interpret Trends

8a30 Mar

 Internal Audit

Self-Directed Learning – Finalise Assess 1 – (Elements 1)

Assessment 1 Due

 2 - 8 April Mid-semester break  
8b9- 10 AprilInternal Audit

Self-Directed Learning – Finalise Assess 1 – (Elements 1)

913 April Internal Audit 
 1020 April Analysis case study 
1127 April Audit Report 
124 May Analysing financial reports 
1311 May

 Marketing Audit Workshop

1418 May Revision and Review Assessment task 2: major assignment
1525 May Oral Presentation Assessment task 3: oral presentation
161 June Resubmissions and resits  

This course is co-delivered and co-assessed with MKTG5833C (BSBMKG515A) - Conduct Marketing Audit

Learning Resources

Prescribed Texts


Other Resources


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.


Assessment Tasks

This course is co-delivered and co-assessed with MKTG5833C (BSBMKG515A) - Conduct Marketing Audit

Students are required to complete 3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.

Assessment Task 1 – Situation Analysis / Self Audit
Date handed out: Week 3
Date and time due: Week 8
Group or Individual: Groups of 2 students.

Purpose: This assessment will allow you to gain an understanding in identifying the components that you would use to conduct and audit.

Requirements: You will be required to research and analyse a range of documents and marketing tools that would be required in order to perform a marketing audit. Your response will be in report form and should be approximately 1000 words,

Assessment Task 2 – Marketing Audit and Financial Data Review
Date handed out: Week 7
Date and time due: Week 14
Group or Individual: Groups of 4 students.

Purpose: This assessment will allow you to gain the ability to conduct a marketing audit and financial data review.

Requirements: Using analyse a range of documents and marketing tools / planning / activity documents you will be required to prepare a report which outlines the process of, and includes the outcomes of your marketing audit. Your response will be in report form and should be approximately 3500 - 4000 words,

Assessment Task 3 – 5-7 min Presentation (Journal of learning – Marketing Tools Application)

Date handed out: Week 5
Date and time due: Week 15
Group or Individual: Group or Individual: Individual Presentation.

This assessment will allow you to present your personal learning journal of understanding in the application of marketing tools (audit tools). Students will individually present between 5 – 7 min their learning, knowledge and application of one to two tools used in the main assessment No 2. And discuss their learning and understanding of how it was used and what they applied to the resolution of the marketing problem.

You will be required to present and discuss both verbal and visual application of the chosen tool(s) and identify how and where they were used in order to perform a marketing audit. 

Submission Requirements

You should:
 Ensure that you submit assessments on or before the due date.
 Always retain a copy of your assessment tasks. (hard copy and soft copy)
 When you submit work for assessment at RMIT University you need to use a cover sheet that includes a
declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you
submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are
presenting for assessment is your own work. An assignment cover sheet for submission of each assessment task
is available on blackboard.

 Each page of your assessment should include footer with your name, student number, the title of the
assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C
Ensure safe workplace, Page 1 of 10.

Late Submission Procedures

You are required to submit assessment items and/or ensure performance based assessment is completed by the due
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may
apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information:
Form to use:
Where an extension of greater than seven days is needed, you must apply for special consideration. Applications for
special consideration must be submitted no later than two working days after the assessment task deadline or
scheduled examination.
More Information:;ID=g43abm17hc9w
Form to use:

Resubmissions (VET Programs):

If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your
teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the
resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining
the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program
Team and you will be advised of the outcome as soon as possible.

Adjustments to Assessment

In certain circumstances students may be eligible for an assessment adjustment. For more information about the
circumstances under which the assessment arrangements might be granted please access the following website:;ID=7usdbki1fjf31

Electronic Submission
When submitting work online, you need to include the cover sheet supplied by your teacher. This includes the following declaration:

RMIT Electronic Submission of work for assessment
I declare that in submitting all work for this assessment I have read, understood and agree to the content and expectations of the assessment declaration.

Final Date for All Assessments
No assessment tasks or resubmissions will be accepted after 5pm Friday, week 16.

Assessment Matrix

Marking Guide (competency):
Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.

You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are

You will receive feedback on each assessment task that will inform you about your progress and how well you are

You need to demonstrate you are competent in each element of the unit of competency you are studying.

You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.

Please refer to the Final Grades table below.

Marking Guide (Grading)
After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.

Final Grades table:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment

Further information regarding the application of the grading criteria will be provided by your teacher.

Course Overview: Access Course Overview