Course Title: Plan market research
Part B: Course Detail
Teaching Period: Term1 2013
Course Code: MKTG5835C
Course Title: Plan market research
School: 650T TAFE Business
Campus: City Campus
Program: C5229 - Diploma of Marketing
Course Contact : Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email:timothy.wallis@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Chirs Lee
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required
Course Description
This unit applies to individuals in a non market research organisation who conduct market research planning at a managerial level. While market research planning can be undertaken as part of a broader role, it does require a good general knowledge of market research principles and practices, and a detailed understanding of the organisation’s operations, objectives and the application of market research.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG506B Plan market research |
Element: |
1. Identify market research needs |
Performance Criteria: |
1.1.Communicate role of market research in enterprise operations to relevant personnel |
Element: |
2. Define market research objectives |
Performance Criteria: |
2.1.Draft research objectives |
Element: |
3. Define data gathering approaches |
Performance Criteria: |
3.1.Identify types of data required to inform objectives |
Element: |
4. Develop market research plan |
Performance Criteria: |
4.1.Estimate resources and time lines required for market research projects |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.
Details of Learning Activities
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.
Teaching Schedule
Research report
| Week | Week Commencing | Topics | Assessment |
| 1 | 11 Feb | ((1) Pre-training review: • RPL • LLN Familiarisation with: • Program • Services/facilities • Other students • Teacher(s) • Where to get support • Student responsibilities • Course requirements • Course support documents • Pre-reading • Blackboard • Overview of assessment requirements • Grading • Plagiarism • Appeals • Extensions • Feedback • Privacy • Submission requirements • Resubmission policy (2) Course Overview: Role of marketing research |
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| 2 | 18 Feb | Problem definition and the research process | Students to have determined project team members |
| 3 | 25 Feb | The research brief | |
| 4 | 4 Mar | The research proposal | |
| 5 | 11 Mar | The research proposal | Task 1a Due in the last class of week 5 (Assessed: Research brief to be submitted |
| 6 | 18 Mar | Exploratory research & secondary data
|
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| 7 | 25 Mar | Survey research #1
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Task 1b Due in the last class of week 7 (Assessed: Research proposal to be submitted) |
| 28 Mar - 3 Apr | Mid-semester break | ||
| 7 | 1 Apr | Survey research #1 | |
| 8 | 8 Apr | Survey research #2 | |
| 9 | 15 Apr | Observation | |
| 10 | 22 Apr | Experimental research & test marketing | |
| 11 | 29 Apr | Manage market research activity AND Evaluate research process and findings |
|
| 12 | 6 May | Research report | |
| 13 | 13 May | Research report & student consultation session | |
| 14 | 20 May | 1. Final student consultation session 2. Research report due NB: Due date: 18 May 2012 (Fri) 5.00pm 3. Students to prepare for oral test/interview |
Task 2 Due in the last class of week 14 (Assessed: Research report due)
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| 15 | 27 May | Oral test/interview | Assessment 3 - Week 15 |
| 16 | 3 Jun | Assessment Feedback & Resubmissions | |
Learning Resources
Prescribed Texts
TBA |
References
Other Resources
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
Students are required to complete 3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.
1. Clear instructions about what the students need to do
Assessment 1
TASK 1a (Due Date: Last class of week 5)
This assessment task will require students to complete their research brief. Students are to construct their brief from the perspective of their client.
TASK 1b (Due Date: Last class of week 7)
The second assessment tasks will require students to construct a research proposal/plan. The group must take a perspective that sees it as representing a research company. The proposal must contain a comprehensive plan that describes how your company intends to achieve the requirements that were specified in the research brief. Students will present their findings in a professionally prescribed written document. Much of this work will be undertaken both outside of class time and in the “Practical Sessions”. Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given
Assessment 2
TASK 2 (Due Date: Week 14)
The third assessment tasks will require students to write a short research report with special emphasis on the findings for the digital research, focus group and the survey. The report should also include suggestions and recommendations made to the client and a section of your report that evaluates the research process (evaluation of research process) which outlines the tasks that were undertaken with a description of whether they were problematic or completed successfully on-time.
Assessment 3
TASK 3 (Due Date: Week 15)
The fourth assessment tasks will require students to present themselves in a face-to-face test/interview to articulate their overall understanding of the course taught during the semester to be deemed competent.
Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements: All assessment tasks need to be submitted via Blackboard.
You should:
• Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at http://rmit.edu.au/browse;ID=ls0ydfokry9rz website.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available from the Student forms website.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.
Assessment Matrix
Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.
Course Overview: Access Course Overview