Course Title: Apply research and critical analysis to inform artistic and design practice

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: BUSM6265

Course Title: Apply research and critical analysis to inform artistic and design practice

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C5230 - Diploma of Graphic Design

Course Contact : Simon Rankin

Course Contact Phone: +61 3 9925 9438

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 100

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the skills and knowledge required to research and critically analyse historical and theoretical concepts for application to own artistic and design practice. The unit includes the need for critical analysis of information and own work and the challenging of different points of view to inform own personal work and philosophy.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VPAU011 Apply research and critical analysis to inform artistic and design practice


1. Conduct research to inform artistic/design practice

Performance Criteria:

1.1 Identify relevant sources of information on history and theory
1.2 Identify and explore potential new and alternative sources which are relevant to own practice
1.3 Use advanced formal and informal research techniques appropriately to access information
1.4 Organise research materials and findings for current and future use
1.5 Identify and use opportunities to update and expand knowledge of history and theory


2. Apply research to artistic/design practice

Performance Criteria:

2.1 Critically evaluate research/information in the context of own artistic/design practice and the work of others
2.2 Explore, investigate and experiment with information or new ideas in own work
2.3 Explore, investigate and experiment with new technology(ies) in own work
2.4 Incorporate sociological/historical/theoretical themes, motifs or styles of into own work
2.5 Articulate and discuss reasons for incorporation of historical/theoretical influenced themes, motifs or styles in own work using appropriate and accurate terminology


3. Evaluate own work

Performance Criteria:

3.1 Seek and apply constructive criticism from others to improve own work
3.2 Evaluate own work against planned strategy for own art/design practice
3.3 Evaluate own work in the context of work by others in order to extend own practice
3.4 Adjust work processes and practice as necessary to improve technical, conceptual and commercial outcomes

Learning Outcomes


Details of Learning Activities

The required outcomes described in this unit of competency contain applicable facets of Employability Skills. The qualification’s Employability Skills Summary in which this unit is included will assist in identifying employability skill requirements.

Artists and designers create art to communicate and design ideas, thoughts, or feelings and to plan, analyse, and create visual solutions to communications problems.
The application of this unit in the workplace sees an individual artist and designer researching and critically analysing history and theory at an advanced level and applying this research and analysis so as to continually inform and advance their personal work and practice.

Some learning activities will include a self-directed learning approach. Self directed learning refers to organised teacher-directed learning activities that students undertake independently, either as individuals or with other students. This may include workplace research, library assignments, fieldwork and work placements.

Teaching Schedule

Teaching Schedule and Assessment Matrix

Semester 1
Week 1 Orientation
Week 2 No class
Week 3 Introduction
Week 4 Exercise Elements 1 & 2
Week 5 Brief 1: Symbols Elements 1 & 2
Week 6 Brief 1:Symbols Elements 1 & 2
Week 7 Brief 1:Symbols Elements 1, 2 & 3
Week 8 Brief 1:Symbols Elements 1, 2 & 3
Week 9 Brief 2: Monograms Elements 1 & 2
Week 10 Brief 2: Monograms Elements 1 & 2
Week 11 Brief 2: Monograms Elements 1, 2 & 3
Week 12 Brief 2: Monograms Elements 1, 2 & 3
Week 13 Brief 3: The Giants Elements 1 & 2
Week 14 Brief 3:The Giants Elements 1 & 2
Week 15 Brief 3: The Giants Elements 1, 2 & 3
Week 16 Brief 3: The Giants Elements 1, 2 & 3 Folio Week

Semester 2
Week 1 Brief 4: Postcard promotion Elements 1 & 2
Week 2 Brief 4: Postcard promotion Elements 1, 2 & 3
Week 3 Brief 5: Social Issue Elements 1 & 2
Week 4 Brief 5: Social Issue Elements 1 & 2
Week 5 Brief 5: Social Issue Elements 1, 2 & 3
Week 6 Brief 5: Social Issue Elements 1, 2 & 3
Week 7 Brief 6: Masthead Elements 1 & 2
Week 8 Brief 6: Masthead Elements 1 & 2
Week 9 Brief 6: Masthead Elements 1, 2 & 3
Week 10 Brief 6: Masthead Elements 1, 2 & 3
Week 11 Brief 7: Corporate Identity Elements 1 & 2
Week 12 Brief 7: Corporate Identity Elements 1 & 2
Week 13 Brief 7: Corporate Identity Elements 1, 2 & 3
Week 14 Brief 7: Corporate Identity Elements 1, 2 & 3
Week 15 Brief 7: Corporate Identity Elements 1, 2 & 3
Week 16 Folio Week

Learning Resources

Prescribed Texts


Other Resources

To be advised.

Overview of Assessment

7 x briefs

Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment.

Assessment Tasks

Major Briefs Semester 1:
•The Giants

Major Briefs Semester 2:
•Postcard Promotion
•Social Issue/Concept development for a client
•Masthead Design
•Corporate Identity

Please note that Semester 1 is weighted at 40% and Semester 2 at 60% of your final grade for the year.
In-class exercises based around research, form, colour, hierarchy, space, type and logo design will form the remainder of the marks for each semester.

Assessment Matrix

Mark Table
CHD     Competency with High Distinction
CDI     Competency with Distinction
CC      Competency with Credit
CAG     Competency Achieved Graded
NYC     Not Yet Competent

Other Information

Employability skills are “embedded” in the units of competency in your program. This means that you will be able to develop these skills as part of your learning, and when you demonstrate that you are competent in your particular job skills and knowledge, you are also demonstrating that you have developed relevant employability skills.
For more information about Employability Skills please refer to the Program Guide.

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They must negotiate the extension by the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 1 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see Special Consideration).
Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the plagiarism implications noted below. Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues. Course guide is subject to change in relation to project variations.

Course Overview: Access Course Overview