Course Title: Apply the elements and principles of design

Part B: Course Detail

Teaching Period: Term1 2010

Course Code: GRAP5265

Course Title: Apply the elements and principles of design

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C5230 - Diploma of Graphic Design

Course Contact : Simon Rankin

Course Contact Phone: +61 3 9925 9438

Course Contact Email:simon.rankin@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Gerard Brennan: gerard.brennan@rmit.edu.au

Nominal Hours: 100

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required, however this unit will be in a clustered delivery with VPAU056 Create design concepts from a brief to produce 2-dimensional artwork to finished art stage.

Course Description

In this unit you will develop the skills and knowledge to apply different approaches and strategies for effective design solutions. You will investigate the application of acknowledged principles and elements in the concept, process and final outcome of the design.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	VPAU013 Apply the elements and principles of design
Element:	1. Research for design solution ideas
Performance Criteria:	1. Research and analyse information, ideas and approaches with consideration of intellectual property, moral rights and copyright requirements to assist in identifying and clarifying concept design needs 2. Identify and prioritise main elements and design considerations 3. Examine technical aspects of the design concept 4. Appraise the aesthetics of the design 5. Develop design ideas based on initial research for discussion
Element:	2. Explore design elements and principles to inform concept
Performance Criteria:	1. Explore and experiment with a range of design solutions based on research and analysis 2. Test various design solutions using the elements and principles of design 3. Take account of particular safety or environmental issues associated with the use of different techniques and media 4. Propose design solution and present outcomes in a progressive and logical format 5. Evaluate the potential for new approaches based on capabilities of techniques already used 6. Adapt and use relevant ideas and approaches
Element:	3. Develop and refine design solution
Performance Criteria:	1. Determine a design solution based on knowledge and understanding of different techniques 2. Consider and establish criteria for selecting techniques, tools, equipment, materials required for the production of concepts based on experimentation results 3. Select approach to work which meets established criteria 4. Refine design
Element:	4. Identify and evaluate appropriate process and techniques to achieve design
Performance Criteria:	1. Identify possible constraints of materials related to desired outcome 2. Identify range of potential techniques to achieve desired outcome 3. Identify the imposed design limitations 4. Produce prototype design using alternative methods and techniques 5. Evaluate prototype design in terms of conceptual vision/design solution 6. Identify design shortcomings 7. Identify approaches to overcome design shortcomings
Element:	5. Realise design solution
Performance Criteria:	1. Select and apply the elements and principles of design to create design solution 2. Realise the design using techniques and media selected from research and experimentation to meet design solution 3. Evaluate and respond to the potential for changes in the use of techniques and experimentation to meet the design solution 4. Refine the design solution based on ongoing experiences with the production of the work 5. Use safe working practices throughout the production of the work 6. Consider issues of presentation and take action accordingly

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

On your timetable, this competency, in conjunction with VPAU010 (Analyse and implement sustainable work practices) and VPAU057 (Create design concepts to produce 2 dimensional artwork to finished art stage) will be referred to as Design 2.

The required outcomes described in this unit of competency contain applicable facets of Employability Skills. The qualification’s Employability Skills Summary in which this unit is included will assist in identifying employability skill requirements.

Artists and designers create art to communicate and design ideas, thoughts, or feelings and to plan, analyse, and create visual solutions to communications problems.
The application of this unit in the workplace sees an individual exploring and developing concepts that incorporate the principles of design.

Teaching Schedule

Week	Week beginning	Activity	Performance criteria
1	8 February	Orientation Week
2	15 February	Festival Brief	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
3	22 February	Festival Brief	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
4	1 March	Festival Brief	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
5	8 March	Festival Brief	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
6	16 March	Festival Brief	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
7	22 March	Festival Brief	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
8	29 March	Festival Brief Game Brief intro	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5 VPAU010 1, 2, 3, 4
		TERM BREAK
9	12 April	Game Brief Sustainability	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5 VPAU010 1, 2, 3, 4
10	19 April	Game Brief Sustainability	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5 VPAU010 1, 2, 3, 4
11	26 April	AGIdeas Game Brief	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5 VPAU010 1, 2, 3, 4
12	3 May	Game Brief Sustainability	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5 VPAU010 1, 2, 3, 4
13	10 May	Game Brief Sustainability	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5 VPAU010 1, 2, 3, 4
14	17 May	Game Brief	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
15	24 May	Corporate ID - Logo & Stationery	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
16	31 May	Corporate ID - Logo & Stationery	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
		SEMESTER BREAK
1	5 July	Corporate ID - Logo & Stationery	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
2	12 July	Work Placement
3	19 July	Work Placement
4	26 July	Corporate ID - Annual Report	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
5	2 August	Corporate ID - Annual Report	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
6	9 August	Corporate ID - Annual Report	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
7	16 August	Corporate ID - Annual Report	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
8	23 August	Corporate ID - Annual Report	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
9	30 August	Paper Sampler	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
10	6 September	Paper Sampler	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
11	13 September	Paper Sampler	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
		TERM BREAK
12	4 October	Paper Sampler	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
13	11 October	Paper Sampler	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
14	18 October	Work Placement & Folio Review	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
15	25 October	Work Placement & Folio Review	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
16	1 November	Work Placement & Folio Review	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
17	8 November	Folio Week	VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5

Learning Resources

Prescribed Texts

References

Other Resources

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

Practical tasks in the form of simulated industry briefs. Tasks are designed to highlight a student’s ability to apply the elements and principles of design and produce artwork from concept to finished art stage.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
 

Assessment Tasks

Music Festival Promotion 20%

Game 20%

Corporate ID: Logo, Stationary 20%

Annual Report 20%

Paper Sampler 20%

• Most briefs are evenly weighted and the marks will be averaged out at the completion of the unit.

Assessment Matrix

Course Overview: Access Course Overview