Course Title: Create design concepts from a brief to produce 2 dimensional artwork to finished art stage
Part B: Course Detail
Teaching Period: Term1 2013
Course Code: GRAP5271
Course Title: Create design concepts from a brief to produce 2 dimensional artwork to finished art stage
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C5230 - Diploma of Graphic Design
Course Contact : Simon Rankin
Course Contact Phone: +61 3 9925 9438
Course Contact Email:simon.rankin@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None, however this unit will be run in a clustered delivery with VPAU013 Design elements and prinicples.
Course Description
In this unit you will create design concepts to produce a 2-dimensional (2D) artwork to finished art stage through the exploration and application of a range of advanced techniques and media.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
VPAU056 Create design concepts from a brief to produce 2 dimensional artwork to finished art stage |
Element: |
1. Experiment with equipment and media |
Performance Criteria: |
1.1 Evaluate the potential for new approaches based on capabilities of techniques and equipment already used |
Element: |
2. Develop, create and refine conceptual vision for 2D concept |
Performance Criteria: |
2.1 Determine the initial conceptual vision consistent with the parameters of the brief and based on knowledge and understanding of different techniques and methodologies |
Element: |
3. Produce visuals |
Performance Criteria: |
3.1 Explore and discuss with colleagues a variety of forms for visual interpretation of the 2D design |
Element: |
4. Realise the 2D design concept |
Performance Criteria: |
4.1 Realise the 2D concept drawings using methodologies, techniques and media selected from own research and experimentation to meet conceptual vision |
Element: |
5. Produce 2D finished artwork |
Performance Criteria: |
5.1 Select and fit type into layout to conform with brief requirements |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
This course addresses the design process in a holistic way. It will support students to develop skills in areas such as design problem solving, concept development, design research, audience analysis, design production, application of design principles and design delivery. There is an emphasis on projects that simulate real world industry situations and finished graphic design work suitable for inclusion in an industry ready portfolio.
Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities may include:
• class exercises
• practical demonstrations
• practical placement
• design activities or projects
• peer learning
• peer teaching and class presentations
• group discussion
• workshops
• teacher directed group activities/projects
• workshopping’ of student projects including peer/lecturer feedback
Out of class activities may include:
• online research
• library research
• independent project based work
• studio practice
• online tutorials
Teaching Schedule
| Week | Semester 1 - Content | Performance criteria |
| 1 | Review of 2012 graduate Folios | VPAU013 1 |
| 2 | 2 Brief 1: Festival promotion – Delivery of brief – Introductory exercises: Client and Audience | VPAU013 2, 3, 4, VPAU056 1, 2, 3 |
| 3 | Festival promotion – Class discussions | VPAU013 1, 2, VPAU056 1, 2 |
| 4 | Festival promotion – Concept development – Workshop | VPAU013 3, 4 VPAU056 2, 3 |
| 5 | Festival promotion – Design production | VPAU013 2, 3, 4, VPAU056 1, 2, 3 |
| 6 | Festival promotion – Design production – Feedback | VPAU013 2, 3, 4, VPAU056 1, 2, 3 |
| 7 | Festival promotion – Presentation festival promotion – Response to feedback | VPAU013 4, 5, VPAU056 4, 5 |
| 8 | Festival promotion due – Feedback sessions | VPAU013 4, 5 VPAU056 4, 5 |
| 9 | Brief 2: Game On – Delivery of brief – Board game analysis – research activities | VPAU013 1, 2 VPAU056 1, 2 |
| 10 | Game On – Concept presentations | VPAU013 1, 2, VPAU056 1, 2 |
| 11 | AGIdeas – Game On – production | VPAU013 2, 3, 4, VPAU056 2, 3 |
| 12 | Game On – production | VPAU013 2, 3, 4, VPAU056 2, 3 |
| 13 | Game On – Mockup workshop – Construction of black and white mock-ups | VPAU013 4, 5, VPAU056 4, 5 |
| 14 | Game On – User testing and feedback | VPAU013 4, 5, VPAU056 4, 5 |
| 15 | Brief 2: Game On due – Client presentations – Feedback Brief 3: Corporate ID & Style Manual – Delivery of brief – Class discussion |
VPAU013 4, 5, VPAU056 4, 5 |
| 16 | Corporate ID & Style manual – Client analysis workshop | VPAU013 1,2, VPAU056 1,2 |
| Week | Semester 2 - Content | Performance criteria |
| 1 | Master logo due start of class for discussion and feedback Corporate ID & Style manual – Exercise: Kit of parts |
VPAU013 5 VPAU056 1, 2, 3 |
| 2 | Work Placement | - |
| 3 | Work Placement | - |
| 4 | Corporate ID & Style manual – Design Production – Finished Art workshop | VPAU013 4, 5 VPAU056 3, 4, 5 |
| 5 | Annual Report – Discussion of brief from Typograph class– Fuji Xerox to conduct Clear Dry Ink workshop | VPAU013 1, 2, VPAU056 2, 3 |
| 6 | Annual Report – Concept generation Brief 3: Corporate ID & Style Manual due – Screen presentation to class |
VPAU013 1, 2, VPAU056 1, 2, 3, 4, 5 |
| 7 | Annual Report – Design Production – Annual Report completed in Typography class | VPAU013 2, 3, VPAU056 2, 3 |
| 8 | Brief 5: Paper Sampler – Delivery of brief – Class discussion Excursion to Fuji Xerox |
VPAU013 1, 2, VPAU056 4, 5 |
| 9 | Paper Sampler – Exercise: Explore paper – Research and sampler analysis | VPAU013 1, 2, VPAU056 1, 2 |
| 10 | Paper Sampler – Concept generation – Concept presentations and feedback | VPAU013 1, 2, VPAU056 1, 2 |
| 11 | Paper Sampler – Design Production | VPAU013 3, 4, VPAU056 3, 4 |
| 12 | Paper Sampler – mockup workshop – Black and white mockup due for discussion | VPAU013 4, VPAU056 4 |
| 13 | Paper Sampler – Project finalisation – respond to feedback Brief 5: Paper Sampler due – Screen presentation to class |
VPAU013 4, 5, VPAU056 4, 5 |
| 14 | Folio Review | VPAU013 1, 2, 3, 4, 5, VPAU056 1, 2, 3, 4, 5 |
| 15 | Folio Review | VPAU013 1, 2, 3, 4, 5, VPAU056 1, 2, 3, 4, 5 |
| 16 | Folio Review | VPAU013 1, 2, 3, 4, 5, VPAU056 1, 2, 3, 4, 5 |
Learning Resources
Prescribed Texts
None required |
References
Christopher Smith, 2012, Adobe Indesign CS6 digital classroom, Indianapolis Ind |
|
Ellen Lupton & Jennifer Cole Phillips, 2008, Graphic Design: The New Basics, Princeton Architectural Press |
|
You are advised to look at the course myRMIT site for ongoing updated information. |
Other Resources
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:
Practical tasks in the form of simulated industry briefs. Tasks are designed to highlight a student’s ability to apply the elements and principles of design and produce artwork from concept to finished art stage.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:
Practical tasks in the form of simulated industry briefs. Tasks are designed to highlight a student’s ability to apply the elements and principles of design and produce artwork from concept to finished art stage.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers. http://mams.rmit.edu.au/kh6a3ly2wi2h1.pdf
Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this course are graded.
Feedback throughout the course may be written, verbal or a combination of both.
To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.
Assessment task 1:
Festival promotion – Print collateral including: Poster, roadside ad, web app design, online ad – Due April 8
Assessment task 2:
Game on – Board game design including: Board, box, cards, playing pieces, packaging – Due May 27
Assessment task 3:
Corporate ID – Logo, Stationary, website design – Due August 12
Assessment task 4:
Paper sampler – Direct mail package promoting paper range – Due October 14
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
HD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT: http://www.rmit.edu.au/browse;ID=9pp3ic9obks7
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy: http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline: http://www.rmit.edu.au/browse/Current%20students%2FAdministration%2FAssessment/Special%20consideration/ (unresolved)
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity: http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n
Course Overview: Access Course Overview