Course Title: Profile a retail market

Part A: Course Overview

Program: C5235 Diploma of Visual Merchandising

Course Title: Profile a retail market

Portfolio: DSC Portfolio Office

Nominal Hours: 35

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.


Course Code




Learning Mode

Teaching Period(s)


City Campus


320T Architecture & Urban Design


Term1 2012

Course Contact: Sue Robinson

Course Contact Phone: +61 3 9925 4672

Course Contact Email:

Course Description

This unit involves reviewing the image of the store, researching market demands, profiling store customers and implementing methods to attract customers to the store.

This unit is delivered and assessed in conjunction with MKTG5864C (SIRRIND001A) Work Effectively as a Visual Merchandiser.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

SIRXMPR001A Profile a retail market


1. Review the image of the store.

2. Research market demands for the store.

3. Profile the store’s customers.

4. Implement methods to attract customers to store.

Learning Outcomes

• analyses components of the store image by accessing relevant store documentation
• promotes the store image in an appropriate manner
• researches market demands using appropriate market research techniques
• accurately profiles store customers
• generates ideas for attracting customers to store
• selects and develops a suitable idea in collaboration with others
• presents and discusses idea with supervisor
• evaluates idea to ensure that it meets requirements for target customers
• implements the idea according to store policies and budgetary requirements

Overview of Assessment

A range of assessment methods may be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
• observation of the candidate in the workplace
• third-party reports from a supervisor
• case studies
• research reports
• written or verbal questioning to assess knowledge and understanding
• review of portfolios of evidence and third-party workplace reports of on-the-job performance.