Course Title: Manage merchandise and store presentation

Part A: Course Overview

Program: C5235

Course Title: Manage merchandise and store presentation

Portfolio: DSC

Nominal Hours: 35.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5926C

City Campus

TAFE

320T Design (TAFE)

Face-to-Face

Term2 2012

Course Contact: Justin Compton and Sue Robinson

Course Contact Phone: +61 3 9925 4678

Course Contact Email: justin.compton@rmit.edu.au


Course Description

This unit requires the team member to apply knowledge of store merchandising to plan and manage store advertising and promotions, manage store pricing policies and housekeeping. It includes interpretation of and compliance with store layout and visual merchandising policies, developing and implementing procedures to manage merchandise pricing, and managing all aspects of store housekeeping, including contingency procedures.


Pre-requisite Courses and Assumed Knowledge and Capabilities

none



National Competency Codes and Titles

National Element Code & Title:

SIRXMER004A Manage merchandise and store presentation

Elements:

Manage housekeeping.

Manage store merchandising.
 

Manage store pricing policies.
 

Plan and manage store advertising and promotions.
 


Learning Outcomes

Required skills:

 

  • providing feedback on performance
  • interpersonal communication skills to:
    • communicate store standards and expectations to staff
    • consult floor staff
    • negotiate arrangements with suppliers, through clear and direct communication
    • ask questions to identify and confirm requirements
    • use language and concepts appropriate to cultural differences
    • use and interpret non-verbal communication
       
  • roster development
  • report writing
  • literacy skills in regard to:
    • researching, analysing and interpreting a broad range of written material
    • preparing rosters
    • preparing reports
    • documenting results
       

Required knowledge:
 

  • store policies and procedures, in regard to:
    • layout and presentation
    • advertising and promotions
    • pricing or marking down of goods, including risk assessment
    • housekeeping for premises, fittings, fixtures and equipment
    • store merchandise and service range
    • store merchandising plan
    • range and availability of new products and services
    • customer demand and market trends
    • product quality standards
       
  • OHS legislation and codes of practice
  • relevant legislation and statutory requirements
  • relevant industry codes of practice
  • pricing procedures, including GST requirements
  • principles and techniques in:
    • visual merchandising
    • project management


Overview of Assessment

Evidence of the following:

 

  • collaboratively plans layout and presentation of merchandise according to store policies and procedures
  • assesses effectiveness of layout and presentation according to sales targets or predetermined objectives
  • collaboratively plans, coordinates and implements advertising and promotions activities according to store policies and procedures
  • assesses and reports on effectiveness of advertising and promotions to staff and management according to store policies and procedures
  • collaboratively plans, coordinates and implements pricing activities according to store policies and procedures
  • collaboratively plans, coordinates and implements housekeeping activities according to store policies and procedures and OHS legislation, regulations and codes of practice.