Course Title: Design and produce store plans and floor layouts
Part B: Course Detail
Teaching Period: Term1 2010
Course Code: MKTG5870C
Course Title: Design and produce store plans and floor layouts
School: 320T Design (TAFE)
Campus: City Campus
Program: C5235 - Diploma of Visual Merchandising
Course Contact : Sam Falanga
Course Contact Phone: +61 3 9925 4670
Course Contact Email:sam.falanga@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 90
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
none
Course Description
This unit requires the team member to apply knowledge of store
design and fit-out to design and present proposed floor plans and
fit-outs for retail store settings.
This unit is delivered and assessed in conjunction with MKTG5869C and MKTG5871C
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER013A Design and produce store plans and floor layouts |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Observational exercises
In class discussions and presentations
Guest speakers
Industry and site visits
Topic based workshops
Design projects
Teaching Schedule
Subject overview, Introduction & course guide, Store planning Design Process
Research, Store Audit & Site Analysis
Senses Marketing 1 Music
Store Audit Presentations
Drafting Refresher
Pop up retail, Visit section 8
Store Planning Tool Kit, Brand Experience, Status & Image
Drafting Refresher
Pop up store Presentations
Future Trends
Drafting refresher 2, Tech Drawing Documentation
Target markets
Present Future Store
Image & Creativity
Layout (Merchandise & Fixture)
Merchandising Planogram Vertical
Senses Marketing 2 Scent
Fit out Guide
Site Measure
Design Concept Presentation Techniques
Vacant Site Role play Presentations
TUTORIAL I APPROVED RESUBMISSIONS
Learning Resources
Prescribed Texts
References
Other Resources
- RETAIL DESIGN
Retail Design
Otto Riewoldt, Jennifer Hudson
New Retail
Raul A. Barreneche
Powershop II: New Japanese Retail Design
Cool Shops Series: Berlin, Tokyo, Hong Kong etc
Best Designed Flagship Stores
Jons Messedat
One-off: Independent Retail Design
Clare Dowdy
Design For Shopping: New Retail Interiors
Sara Manuelli
Basics Interior Architecture: Form + Structure
Brooker & Stone
Color, Space, And Style: All The Details Interior Designers Need To Know But Can Never Find
Chris Grimley & Mimi Love
Retail Store Planning & Design Manual
Michael J. Loepz
WINDOW DESIGN + VM
Forefront: The Culture of Shop Window Design
Shonquis Moreno
Store Window Design
Cynthia Reschke
Visual Merchandising 5
Editors: VM+SD
Visual Merchandising: Windows and In-Store Displays for Retail
Tony Morgan
MATERIALS
Material World 1& 2: Innovative Materials for Architecture and Design
MateriÓ
Materiology
Editor: Daniel Kula & Elodie Ternaux
In Detail: Interior Surfaces And Materials
Christian Schittich ed.
THE MECHANICS OF RETAIL
Why We Buy: The Science Of Shopping
Paco Underhill
What Great Retailers Do
David Jenkin
The Cult of the Luxury Brand: Inside Asia’s Love Affair With Luxury
Radha Chadha & Paul Husband
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:
Evidence of the following is essential:
• analysis of the position of an existing store in relation to
neighbourhood, visibility, accessibility, landscaping,
customer profile
• draft retail store plans, including elevations and
companion axonometrics, and indicating architectural
features, facade, entrance, windows, signage,
landscaping
• presentation visuals of store facades
• free-flow and grid layouts showing, including
departments, fixtures, fittings, lighting, flooring etc. as
appropriate
• an analytical report that includes detailed specifications,
fittings and fixtures and promotional locations, with clear
justifications.
Assessment Tasks
Brief 1
Retail Observations Store Audit and report
Brief 2
Design a Pop up Shop
Brief 3
Maintain a Creative Journal
Brief 4
Design Future Retail Store Concepts
Brief 5
Use Creativity in a retail design
Brief 6
Layout: Space planning in the form of a retail planogram
Brief 7
Design a store fitout for a selected Vacant Site
Assessment Matrix
Course Overview: Access Course Overview