Course Title: Design and produce store plans and floor layouts
Part B: Course Detail
Teaching Period: Term1 2012
Course Code: MKTG5870C
Course Title: Design and produce store plans and floor layouts
School: 320T Design (TAFE)
Campus: City Campus
Program: C5235 - Diploma of Visual Merchandising
Course Contact : Sam Falanga
Course Contact Phone: +61 3 9925 4670
Course Contact Email:sam.falanga@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 90
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
none
Course Description
This unit requires the team member to apply knowledge of store
design and fit-out to design and present proposed floor plans and
fit-outs for retail store settings.
This unit is delivered and assessed in conjunction with MKTG5869C and MKTG5871C
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER013A Design and produce store plans and floor layouts |
Element: |
1. Produce free floor layouts. |
Performance Criteria: |
1. Produce free floor layouts. 1.1 Confirm planning brief according to client requirements. |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Learning Activities
Learning activities will include field research, observation of existing retail environments, case studies, lectures, tutorials, team exercises and industry visits.
Teaching Schedule
Week |
Topic | |
1 | Orientation | |
2 | introduction | |
3 | Branding | |
4 | Materials | |
5 | Presentation 1 | |
6 | Target Markets | |
7 | Sustainability considerations | |
8 | Materials Structure | |
9 | Presentation 2 | |
10 | Pop up Retail | |
11 | What is light | |
12 | Senses marketing 1 Scent | |
13 | 3 lighting types | |
14 | Ambience, Image, lighting | |
15 | Presentation 3 | |
16 | The Store Front | |
17 | Lighting Planning | |
18 | Senses marketing 2 Music | |
19 | Self directed learning | |
20 | Presentation 4 | |
21 | Site measure | |
22 | Brief lighting designers | |
23 | self directed learning | |
24 | presentation 5 | |
25 | Fixture & Merchandise layout | |
26 | Self directed learning | |
27 | Presenting design concepts | |
28 | self directed learning | |
29 | Presentation 6 |
Learning Resources
Prescribed Texts
Title:Human dimension & interior space : a source book of design reference standards / by Julius Panero and Martin Zelnik. |
0823072711 : |
References
Other Resources
Commercial Supplier catalogues
Creative design resources including websites, magazines and books
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:
Evidence of the following is essential:
• analysis of the position of an existing store in relation to
neighbourhood, visibility, accessibility, landscaping,
customer profile
• draft retail store plans, including elevations and
companion axonometrics, and indicating architectural
features, facade, entrance, windows, signage,
landscaping
• presentation visuals of store facades
• free-flow and grid layouts showing, including
departments, fixtures, fittings, lighting, flooring etc. as
appropriate
• an analytical report that includes detailed specifications,
fittings and fixtures and promotional locations, with clear
justifications.
Assessment Tasks
1. Company Audit
Conduct a review of an existing reatil store
2. Resource File
Source general and technical information relating to the retail Industry and compile into an accessible file
3. KD Merchandiser design
Design an easily transportable knock down merchandiser for a given product
4. Pop Up Shop
Design a ’pop up’ shop for a given brand
5. Window Display
Plan and implement a lighting solution for a window display
6. Shopfront
Plan and Design a shop front for a given brand including the display elements
7. Vacant Site Redesign
Using a vacant site that will be visited and inspected, Plan and design a new fitout to suit a given brand.
Assessment Matrix
An assessment rubric is available on the RED blackboard site.
Go to the RMIT website - students / learning hub / RED / course guide / Assessment rubric
Other Information
Please note that this competency will be delivered in conjunction with ’Display lighting MKTG5869C’ and ’Design merchandisers MKTG 5871C’ as a course titled Retail experience design (RED)
Course Overview: Access Course Overview