Course Title: Monitor instore visual merchandising display

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: MKTG5872C

Course Title: Monitor instore visual merchandising display

School: 320T Architecture & Design

Campus: City Campus

Program: C5235 - Diploma of Visual Merchandising

Course Contact : Justin Compton

Course Contact Phone: +61 3 9925 4678

Course Contact Email:justin.compton@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Kylie Evans - 9925 4028

kylie.evans@rmit.edu.au

Justin Compton - 9925 4678

justin.compton@rmit.edu.au

Nominal Hours: 35

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

none

Course Description

This unit requires the team member to apply knowledge of store merchandising to interpret organisation visual merchandising plans and manuals and to monitor in-store displays to ensure that they reflect and maintain current organisation visual merchandising directions. This can involve the application of fundamental design principles, making decisions with regard to merchandise for display and ensuring that displays contribute to the visual merchandising standards of the organisation and that they are constructed and located to ensure customer and staff safety.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRXMER003A Monitor instore visual merchandising display

Element:

Interpret a visual merchandising plan.
Monitor display requirements.
Maintain displays to organisation requirements and plan.
Contribute to the visual merchandising standards of the organisation.

Performance Criteria:

1 Interpret a visual merchandising plan. 1.1 Identify design requirements of visual merchandising plan or manual.
1.2 Source resources required to implement plan.
1.3 Identify factors that may affect the plan.
1.4 Apply organisation's visual merchandising standards to the plan.
 

2 Monitor display requirements.2.1 Regularly monitor display to ensure it meets the requirements of the visual merchandising plan.
2.2 Identify damage or changes to the display.
2.3 Action is taken to rectify any changes to the display.

3 Maintain displays to organisation requirements and plan. 3.1 Maintain displays so that they are clean and tidy.
3.2 Make additions or changes to displays to ensure display consistently adheres to the visual merchandising plan.
3.3 Maintain organisation's requirements for visual merchandising in the display.

4 Contribute to the visual merchandising standards of the organisation. 4.1 Interpret visual merchandising standards of the organisation.
4.2 Identify opportunities for improving visual merchandising standards.
4.3 Make contributions to the visual merchandising standards as appropriate.
 

Learning Outcomes


  • basic principles of visual merchandising
  • basic design principles
  • organisation visual merchandising principles


Details of Learning Activities

You will be able to apply knowledge of store merchandising to interpret organisation visual merchandising plans and manuals and to monitor in-store displays to ensure that they reflect and maintain current organisation visual merchandising directions. This can involve the application of fundamental design principles, making decisions with regard to merchandise for display and ensuring that displays contribute to the visual merchandising standards of the organisation and that they are constructed and located to ensure customer and staff safety. This unit may apply to frontline visual merchandising team members and other staff.

Methods of assessment used to access practical skills and knowledge will include a range of the following:

• observation of performance in the workplace
• third-party reports from a supervisor
• customer feedback
• answers to questions about specific skills and knowledge.
 

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
 


Teaching Schedule

SEMESTER 1 - 2014

TEAM 2A

Week 1 - Week 9

Front Window Brief TYPO

Week 10 - Week 13

Retail Branding Internal Window Brief

Week 14 - Week 15

Sale Brief in Display Bay

Week 16

External Window Project - Sportsgirl

 

TEAM 2B

Week 1 - Week 2

Sale Brief in Display Bay

Week 3 - Week 13

Front Window Brief - T2

Week 14 - Week 16

Retail Branding Internal Window Brief

 

TEAM 2C

Week 1 - Week 11

Front Window Brief - Victoria Market

Week 10 - Week 12

Sale Brief in Display Bay

Week 13 - Week 16

Retail Branding Internal Window Brief

 

TEAM 2E

Week 1 - Week 4

Retail Branding Internal Window Brief

Week 5 - Week 16

Front Window Brief - ZOOS Victoria

Week 7 - Week 8

Sale in Display Bay Brief


Learning Resources

Prescribed Texts

Pinterest Google Images Blogs Inside Retail Magazine Rag Trader VMSD magazine Inspiration magazine Pantone Colour charts


References


Other Resources

ensure access to:
• a retail work environment
• relevant documentation, such as:
• store policy and procedures manuals
• store visual merchandising standards.
 


Overview of Assessment

Evidence of the following:

  • interprets and identifies the design requirements of a visual merchandising plan
  • monitors the display closely and completes regular maintenance to ensure it meets the requirements of the visual merchandising plan and the organisation’s visual merchandising standards
  • contributes appropriately to the ongoing development of the organisation’s visual merchandising standards.


Assessment Tasks

SEMESTER 1 - 2014

Front Window Installation - formative (C/NYC)

Retail Branding Window - summative (graded)

Sale Display in Bay - formative (C/NYC)


Assessment Matrix

Course Overview: Access Course Overview