Course Title: Produce digital images
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: VART6057C
Course Title: Produce digital images
School: 320T Architecture & Design
Campus: City Campus
Program: C5235 - Diploma of Visual Merchandising
Course Contact : Tim McCarthy
Course Contact Phone: +61 3 9925 4819
Course Contact Email:design.tafe@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Ben Mastwyk
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills and knowledge required to produce digital images through the exploration and application of a range of techniques, equipment and materials. As such the range of techniques could be quite varied and broad in nature. It is a specialisation unit and refers to a specific art form. This work would usually be carried out under limited supervision. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVVSP12B Produce digital images |
Element: |
1. Prepare and maintain resources for digital imaging work |
Performance Criteria: |
1.1 Correctly identify and select equipment and materials required for the production of digital images. |
Element: |
2. Explore digital techniques to plan work |
Performance Criteria: |
2.1 Assess the capabilities of techniques, equipment and materials for digital imaging work. |
Element: |
3. Realise digital images |
Performance Criteria: |
3.1 Organise the resources required for the production of the proposed digital images based on the plan of work. |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Learning activities will include lectures, presentations, demonstrations, tutorials, case studies, computer based exercises & portfolio development.
Learning activities will take place in a computer lab using industry standard software.
In class activities may include:
- practical demonstrations
- lectures
- technical tutorial
- group discussions
- online research
- design sessions
Teaching Schedule
1 | Produce in-store stationery package(Illustrator) | 1.1, 1.2, 1.3, 1.4 |
2 | Review Visual ID View BCards Discuss Printing Options (Inc RMIT Printers) Prep Art for Vinyl |
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 |
3 | Discuss Resumes Create LinkedIn Profile Reinterpret Visual Identity Vinyl Demo (Record and Post online) |
1.1, 1.2, 1.3, 1.4, |
4 | Presentation Presentation InDesign Tutorial Set up Presentation Template - Photography Brief |
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 |
5 | Present Visual ID InDesign Presentation cont. Apply visual ID to vinyl Apply vID to Sam’s sheet (AI) |
1.1, 1.2, 1.3, 1.4, 3.1, 3.2, 3.3 |
6 | Cut Vinyl | 1.1, 1.2, 1.3, 1.4, 3.1, 3.2, 3.3 |
7 | Web discussion Intro to WIX Set up Wix Account |
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 |
8 | Site review Photography presentation Setup Photo Archive |
1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 |
9 | Image Editing | 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 |
10 | Image Editing | 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 |
11 | Sketchup | 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 |
12 | Sketchup | 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 |
13 | Sketchup | 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 |
14 | Sketchup | 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 |
15 | Sketchup | 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 |
16 | Sketchup Due | 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1, 3.2, 3.3 |
Learning Resources
Prescribed Texts
References
Other Resources
All resources to be suplied via website:
http://benvmvm.wordpress.com/
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:
EXAMPLES
- Practical tasks, a major project and a short test
- direct observation including exploration of and experimentation with techniques
- written and/or oral questioning and discussion to assess knowledge and understanding
- completion of an art journal and/or portfolio including personal reflection and feedback
- direct questioning combined with review of portfolios of evidence…
Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers. http://mams.rmit.edu.au/kh6a3ly2wi2h1.pdf
Assessment Tasks
Instore Stationary
Replicate instore stationary from example using Adobe Illustrator
C / NYC
Due Week 1
Visual Identity
Reinterpret personal Visual Identity & apply to various materials
C / NYC
Due Week 5
Resume
Produce a personal resume to a professional standard
C / NYC
Due Week 8
InDesign Presentation
Produce multipage presentation of works using InDesign
C / NYC
Due Week 7
Produce vinyl
Produce multipage presentation of VMP works using InDesign
C / NYC
Due Week 9
Sketchup Model
Produce a virtual 3D model using Trimble Sketchup
C / NYC + GRADED
Due Week 16
VM Folio
Produce an industry standard visual portfolio of personal works for printed and online viewing
C / NYC + GRADED
Due Week 32
Assessment Matrix
Course Overview: Access Course Overview