Course Title: Develop public relations documents
Part A: Course Overview
Program: C5281
Course Title: Develop public relations documents
Portfolio: BUS
Nominal Hours: 80.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG5845C |
City Campus |
TAFE |
650T TAFE Business |
Face-to-Face |
Term1 2013,
Term1 2014, Term1 2015, Term2 2012, Term2 2013, Term2 2014 |
Course Contact: Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email: sally.parrott@rmit.edu.au
Course Description
This unit applies to individuals working in public relations roles who are required to develop various marketing communication documents. Typically they would do this as part of a team working on a public relations campaign.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
BSBPUB403A Develop public relations documents |
Elements: |
2. Plan production of communication document |
3. Create and edit public relations documents |
|
4. Implement and evaluate public relations documents |
|
1. Research appropriate public relations documents |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to design, produce and edit public relations documents for various target audiences, and to evaluate their effectiveness in the marketplace.
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.