Course Title: Develop public relations documents

Part A: Course Overview

Program: C5281

Course Title: Develop public relations documents

Portfolio: BUS

Nominal Hours: 80.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5845C

City Campus

TAFE

650T TAFE Business

Face-to-Face

Term1 2013,
Term1 2014,
Term1 2015,
Term2 2012,
Term2 2013,
Term2 2014

Course Contact: Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email: sally.parrott@rmit.edu.au


Course Description

This unit applies to individuals working in public relations roles who are required to develop various marketing communication documents. Typically they would do this as part of a team working on a public relations campaign.
 


Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBPUB403A Develop public relations documents

Elements:

2. Plan production of communication document

3. Create and edit public relations documents

4. Implement and evaluate public relations documents

1. Research appropriate public relations documents


Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to design, produce and edit public relations documents for various target audiences, and to evaluate their effectiveness in the marketplace.


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.