Course Title: Make a presentation

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: COMM5928C

Course Title: Make a presentation

School: 650T TAFE Business

Campus: City Campus

Program: C5281 - Diploma of Business (Public Relations)

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email:sally.parrott@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

null

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Nil

Course Description

This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training, promotions, etc. They contribute well developed communication skills in presenting a range of concepts and ideas.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCMM401A Make a presentation

Element:

1. Prepare a presentation

2. Deliver a presentation

3. Review the presentation

Performance Criteria:

1.1.Plan and document presentation approach and intended outcomes
1.2.Choose presentation strategies, format and delivery methods that match the characteristics of the target audience, location, resources and personnel needed
1.3.Select presentation aids, materials and techniques that suit the format and purpose of the presentation, and will enhance audience understanding of key concepts and central ideas
1.4.Brief others involved in the presentation on their roles/responsibilities within the presentation
1.5.Select techniques to evaluate presentation effectiveness

2.1.Explain and discuss desired outcomes of the presentation with the target audience
2.2.Use presentation aids, materials and examples to support target audience understanding of key concepts and central ideas
2.3.Monitor non-verbal and verbal communication of participants to promote attainment of presentation outcomes

3.1.Implement techniques to review the effectiveness of the presentation
3.2.Seek and discuss reactions to the presentation from participants or from key personnel involved in the presentation
3.3.Utilise feedback from the audience or from key personnel involved in the presentation to make changes to central ideas presented

2.4.Use persuasive communication techniques to secure audience interest
2.5.Provide opportunities for participants to seek clarification on central ideas and concepts, and adjust the presentation to meet participant needs and preferences
2.6.Summarise key concepts and ideas at strategic points to facilitate participant understanding

Learning Outcomes


This unit covers the performance outcomes, skills and knowledge required to prepare, deliver and review a presentation to a target audience.


Details of Learning Activities

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Teaching Schedule

Week 1 Commencing 8 July 2013 - Course Induction
• Course delivery and assessment details
• Course support documents
• Online learning environment
• Grading
• Plagiarism
• Appeals
• Extensions
• Feedback
• Privacy
• Submission requirements
• Resubmission policy
• Where to get support
• Student responsibilities
(2) Pre-Training Review
• Includes skills analysis and Recognition of Prior Learning and Credit Transfers
(3) Course Overview

Week 2 What is Consumer Behaviour and why should I care?

Week 3 Consumer Behaviour Value Framework (CBVF)
Week 4 CBVF continued and theory revision
Week 5 Theoretical Quiz
Week 6 Internal Influences – Perception, Comprehension, Motivation

Week 7 & 8 - Internal Influences – Personality, Attitudes & Lifestyle
Mid Semester break: 2 - 8 September 2013

Week 9 External Influences – Culture & Group; Research Skills – Library training

Week 9 & 10 Consumer Decision Making Process (CDMP)
Week 11 Organisational Behaviour ; Presentation research, audience assessment and outcome focus

Week 12 Presentation strategies, delivery methods and presentation aides
Week 13 Persuasive, verbal and non-verbal communication techniques
Assessing presentation effectiveness
Week 14 Final assessments and presentations due in class
Week 15 Assessment Feedback and resubmissions or presentations
Week 16 Final resubmissions


Learning Resources

Prescribed Texts


References


Other Resources

Nil


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
 


Assessment Tasks

This course is co-delivered and co-assessed MKTG 5832C Identify and Evaluate Marketing Opportunities

TASK 1 – Theory-based Quiz (Due in class Week 6)
Students will undertake a theoretical quiz of multiple choice and short answer questions based on theory from Babin/Harris CB 4th Edition. The quiz will be closed book and students will have one hour to complete the assessment.
Submission Requirements: In order to be deemed competent in this assessment, students must achieve a minimum of 50% within the allocated time frame.

Task 2 – Group Assignment Part A Report and Presentation (Due in class Week 10)
Students are to select a product/service and associated marketing campaign and develop a comprehensive analysis of the consumer buyer behavioural landscape that surrounds it. Post-analysis, students are to speculate on a market motive/need change and recommend an alternative focus of appeal or positioning change to the current marketing strategy to accommodate this need.
• Structured report presentation with contents, references etc.
• Product Analysis conducted including core product, primary characteristic and augmented product
• Consumer Need that the product is fulfilling is identified in suitable detail
• Existing Marketing Strategy should be overviewed and the relevant appeals utilised identified
• Target Market Analysis performed including the total market, target market and target market profile
• Two Internal Influences relevant to the specific marketing example are identified and analysed with relevant theory referenced from the text. The importance of each influence relevant to the other is noted. Influences include perception, learning, motivation, emotions, personality, self and attitude.
• The Internal Influences of Lifestyle should be discussed as to how it has been used in the marketing example and it’s relevant importance to the other influences discussed supported by relevant theory from the text.
Submission Requirements: Students are required to provide a written document by the due date uploaded into Blackboard. Please note that submissions are NOT to be emailed.

Task 3 – Group Assignment Part B Report and Major Presentation (Due in class Week 14)
A continuation of Task 2 Part A students will need to provide detailed information around:
• Structured report presentation with contents, references etc.
• Presentation using PowerPoint
• External Influences of Culture and Group should be discussed with reference to their use in the marketing example supported by theory from the text. Their importance in relevance to other influences should be discussed also.
• Organisational Behaviour – Identify and example of changes the organisation has made to its marketing over the years. Evidence is required.
• Speculate on a need Need OR Motive Change the target market may have in the future
• Adapted Marketing Strategy should be devised in line with anticipated change
• Discuss how the change in Need/Motive will modify 3 of the 9 stages of the Consumer Decision Making Process
• Suggest how two existing or other CB influences could be used to develop new marketing strategies and reference theory from the text
• Explain how it will be ensured that the new marketing strategy will be Ethical


NB: More detailed assessment sheets for each assessment task will be disseminated throughout course delivery. Students are required to complete 3 tasks. All tasks must successfully be completed to be deemed competent in this unit.


Submission Requirements: All assessment tasks need to be submitted via Blackboard.


You should:
• Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at http://rmit.edu.au/browse;ID=ls0ydfokry9rz website.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available from the Student forms website.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.


Assessment Matrix

Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.

Course Overview: Access Course Overview