Course Title: Write content for a range of media

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: COMM7310C

Course Title: Write content for a range of media

School: 345T Media and Communication

Campus: City Campus

Program: C5295 - Diploma of Professional Writing and Editing

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students

Course Description

This unit of competency requires you to create both original and repurposed writing, as used for purposes such as information publications, news broadcasts and organisational newsletters. Such material could be delivered in a variety of ways, including broadcast, print and audiovisual formats, and would be informed by consideration of its target audience, brief and relevant technology.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFWRT301A Write content for a range of media

Element:

Draft content

Performance Criteria:

1. Identify production requirements for content with relevant personnel and according to organisational procedures
2. Identify purpose of content and other factors that have implications for the way content will be written
3. Identify text-based content that may be incorporated and referenced, and organise copyright clearances as required
4. Use a range of additional sources to find information where there are perceived gaps in text-based content
5. Identify needs and perspectives of target users and audience with reference to a range of user data
6. Generate a range of ideas relevant to purpose of the content to be written
7. In consultation with relevant personnel, evaluate and select most appropriate content ideas and writing styles
 

Element:

Finalise content

Performance Criteria:

8. Classify, structure and sequence content so that it is easy to read or navigate
9. Draft content using writing and communication principles
10. Draft content using writing techniques appropriate to purpose of the content
11. Provide captions or descriptions for media assets as required
12. Apply presentation techniques to enhance readability
13. Refine and redraft content until it meets creative requirements
14. Proofread content and conduct readability tests if appropriate
15. Submit final draft to relevant personnel for consideration and review
 

Element:

Prepare to write content

Performance Criteria:

16. Incorporate feedback from relevant personnel into final content
17. Submit content by agreed deadline according to organisational procedures
18. Note areas for improvement in own area of responsibility and take action accordingly
 

Learning Outcomes


Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students


Details of Learning Activities

Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students
 


Teaching Schedule

Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students
 


Learning Resources

Prescribed Texts


References


Other Resources

Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students
 


Overview of Assessment

Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students


Assessment Tasks

Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students
 


Assessment Matrix

Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Late Submission
Work submitted late without an extension or special consideration will be penalised. See the program website for more details.

Course Overview: Access Course Overview