Course Title: Write persuasive copy

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: MKTG7836C

Course Title: Write persuasive copy

School: 345T Media and Communication

Campus: City Campus

Program: C5295 - Diploma of Professional Writing and Editing

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students

Course Description

This unit of competency requires you to examine techniques used to write persuasively that conveys critical ideas or messages in response to a brief. Such writing is exemplified by advertising, public relations and marketing copy.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBWRT501A Write persuasive copy

Element:

1. Analyse and interpret a creative brief

Performance Criteria:

1.1. Analyse and confirm the technique/s for expressing the central idea or creative concept
1.2. Identify and check the content and supporting information for accuracy and completeness
1.3. Confirm the time schedule and budgetary requirements for creating copy
1.4. Identify legal and ethical constraints impacting on copy to be developed
 

Element:

2. Evaluate creative options

Performance Criteria:

2.1. Evaluate design and copy options against the requirements of the creative brief
2.2. Select option/s which enable the required information and image to be communicated within time and budgetary requirements
 

Element:

3. Prepare persuasive copy

Performance Criteria:

3.1. Create original copy with impact which sets the product, service or idea being communicated apart from the competition and competitor's promotional material
3.2. Create copy which communicates the required image, features/benefits of the product, service or idea
3.3. Create copy which meets the requirements of the creative brief in terms of information, format, language, writing style, and level of detail
3.4. Produce copy on time and within budget
3.5. Produce copy which complies with legal and ethical requirements
 

Learning Outcomes


Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students


Details of Learning Activities

Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students
 


Teaching Schedule

Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students
 


Learning Resources

Prescribed Texts


References


Other Resources

Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students
 


Overview of Assessment

Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students


Assessment Tasks

Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students
 


Assessment Matrix

Please refer to the Diploma of Profesional Writing and Editing- Program booklet for Students

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Late Submission
Work submitted late without an extension or special consideration will be penalised. See the program website for more details.

Course Overview: Access Course Overview