Course Title: Produce technical photo images

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: VART6264C

Course Title: Produce technical photo images

School: 345T Media and Communication

Campus: City Campus

Program: C5309 - Diploma of Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Guy Little
Phone: 03 9925 4865

Nominal Hours: 55

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will produce technical photo images for clients. You will be required to
develop a project brief with a client, plan and prepare shoots, supply images to clients and complete the requirements of the brief.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI526A Produce technical photo images


1. Receive and interpret job request requirements

Performance Criteria:

1.1 Evaluate requirements of job requests for a range of technical photo imaging projects and confirm with appropriate people
1.2 Research and adopt professional practice arrangements, management procedures and workflow requirements for a range of technical photo imaging projects
1.3 Prepare appropriate budget, and quote and contract for shoot


2. Prepare for shoot

Performance Criteria:

2.1 Consider and apply special considerations for shoot
2.2 Investigate and adopt site-specific OHS, consents, and licence and permit requirements
2.3 Negotiate with necessary parties for access to and needs of shoot locations and subjects
2.4 Confirm technical requirements, shoot requirements and shoot responsibilities with appropriate people
2.5 Prepare shoot management timelines and make appropriate shoot preparations


3. Shoot images and optimise to client, brief and post-production specifications

Performance Criteria:

3.1 Capture in-production images to the agreed style and content within shoot context
3.2 Work with production team and observe subject/client for feedback on shoot progress
3.3 Optimise images and output image product to agreed specifications using industry standards
3.4 Pack work for electronic or physical dispatch and deliver to agreed location by appropriate methods and within agreed timeframe
3.5 Conclude and maintain management procedures


4. Wrap up and review shoot

Performance Criteria:

4.1 Check and reinstate equipment
4.2 Review response from clients and subjects
4.3 Review personal performance within shoot context
4.4 Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot

Learning Outcomes

On successful completion of this unit, you will be able to produce technical photo images

Details of Learning Activities

Learning activities will consist of:

In class activities include, but are not limited to:
teacher demonstration
student practice using a range of equipment
group discussion
teacher directed group activities
work shopping of students’ own projects

Out of class activities include, but are not limited to:
online research
sourcing subject matter, props

Teaching Schedule

WeekClass contentWeek BeginningElements
1Course outline, assessment & introduction 1-4
2Determination of shooting assignments, planning, Canon speedlite & Broncolor Mobil demonstration 2
3Practical shoot of timed Speedlite assignment 1-3
4Practical shoot of timed Broncolor assignment 1-3
5Practical shoot of timed Speedlite & Broncolor assignment 1-3
6Critque & review of assignments Formative 1 &2Formative 14
7Practical demonstration of Liquid & Macro shootsFormative 23
8Practical shooting in studio of Macro & Liquid assignments 2-3
9Practical shooting in studio of Macro & Liquid assignments Prac 2-3
10Practical shooting in studio of Macro & Liquid assignments Prac 2-3
11Practical shooting in studio of Macro & Liquid assignments Prac 2-3
12Practical shooting in studio of Macro & Liquid assignments Prac 2-3
13Practical shooting in studio of Macro & Liquid 4
14Assignments Prac
Critque & review of assignments
Summative 14
15Critque & review of assignments Summative 3Summative 24
16Critque & review of assignments Summative 4Summative 34

Learning Resources

Prescribed Texts

Please refer to the reading list on Blackboard
You are advised to make use of RMIT’s library database facilities and to look at the Blackboard site for ongoing updated information.
Re RMIT Library database - tutorials



Other Resources

None required

Overview of Assessment

Shooting assignments to a brief in the studio with time for re shoots. Planning mock ups and dialogue with the teacher are part of the process.

Assessment Tasks

Formative Assessment

1. Canon/Nikon Speedlite (timed shoot) Portraiture in a location determined by the teacher to a stopwatch in class time.
2. Broncolor Mobil (timed shoot) Portraiture in a location determined by the teacher to a stopwatch in class time.

Summative Assessment

1 What People do all day? On location environmental portrait
Shoot a portrait that shows the character of a person and what they do for a living. Eye contact is important.
2. Liquid , not abstract, as the item still needs to be identifiable.
Shoot a shot of liquid in motion in the studio.
3. Macro , not abstract, as the item still needs to be identifiable
Shoot a shot of biological or mechanical object about the size of your hand in the studio.

For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved Graded
DNS Not Yet Competent
Did Not Submit for Assessment

Assessment Matrix

Assessment matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.

Plagiarism - RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity

All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:

Student Progress Committee
This committee promotes the early identification of students who are not achieving acceptable academic performance. The committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University. Student Progress Committee (SPC)

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees

Course Overview: Access Course Overview