Course Title: Style merchandise for photography
Part B: Course Detail
Teaching Period: Term1 2013
Course Code: MKTG7235C
Course Title: Style merchandise for photography
School: 345T Media and Communication
Campus: City Campus
Program: C5309 - Diploma of Photo Imaging
Course Contact : Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Eddie Javier
Phone: 0399254774
Email: ejavier@rmit.edu.au
Nominal Hours: 45
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will apply photographic styling techniques to visual merchandising arrangements.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER016A Style merchandise for photography |
Element: |
1. Work effectively as a stylist |
Performance Criteria: |
Work is performed with an emphasis on research, planning and forecasting. |
Element: |
2. Collaborate with key creative and production personnel |
Performance Criteria: |
2.1 Promotional job brief is accurately interpreted. |
Element: |
3. Carry out steps in stylist planning |
Performance Criteria: |
3.1 Action plan and critical milestones are documented and tasks are completed according to timelines. |
Element: |
4. Source props and merchandise for photographic assessments |
Performance Criteria: |
Props and merchandise are sourced and acquired within designated timeframes as required for specific assessments. |
Element: |
5. Place merchandise and props for photographs |
Performance Criteria: |
Styled arrangements demonstrate the application of design principles to two-dimensional and three-dimensional work. |
Learning Outcomes
On successful completion of this course you will be able to operate effectively as a stylist.
Details of Learning Activities
In class activities include, but are not limited to:
lectures
group discussion
teacher directed group activities/projects
work shopping of students’ own projects
Out of class activities include, but are not limited to:
online research
independent project based work
Teaching Schedule
| Week | Class content | Assessment due | Elements |
| 1 |
Class 1 Intro to Photo Styling *Brief Assessment – *Brief Assessment –
|
Formative | 1, 2 |
| 2 | Out of class activity Research for Stylist kit |
3, 4 | |
| 3 | Class 2 Stylist Kit, Revise Studio Digital camera, Lighting etc Resource File Assignment Key Roles on Photo shoot & attending job briefings |
Formative in class | 3, 4, 5 |
| 4 | Out of class activity |
3, 4, 5 | |
| 5 | Class 3 Industry Visit - TBA Resource Task Assignment |
3, 4, 5 | |
| 6 | Out of class activity Resource Task Assignment |
3, 4, 5 | |
| 7 | Class 4 Ad Agency Assignment |
Formative in class | 3, 4, 5 |
| 8 | Out of class activity Ad Agency Assignment |
3, 4 | |
| 9 | Class 5 * Resource Task - Oral presentation in class – progress report |
Formative in class | 1, 2, 3, 4, 5 |
| 10 | Out of class activity |
1, 2 | |
| 11 | Class 6 *Assessment Submission 1. Resource File 2. Ad Agency |
Summative in class Files submitted on server. |
1, 2, 3, 4, 5 |
Learning Resources
Prescribed Texts
http://acmp.com.au/ |
References
You are advised to look at the course Blackboard site for ongoing updated information. |
Other Resources
Overview of Assessment
Assessment tasks in this course include: written assessments and practical tasks
Assessment Tasks
Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
For further information on the assessment and grading criteria, please refer to the course Blackboard site.
To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.
The following brief comprises assessment work from the C5177 – Diploma of Visual Merchandising Style Merchandise for Photography. You will be working collaboratively with up to 3 Stylists to complete your task.
*There are two parts to the assessments: RESEARCH and CAPTURE.
You are required to produce the necessary documentation prior to CAPTURE.
Formative Assessment.
Assessment Task Part 1:
After the brief you are to research and submit a minimum of 6 images sourced from web, magazine and discussion with your teacher and stylist.
Assessment Task Part 2:
Execute location shoot during class in the prescribed manner.
Consult teacher.
Work collaboratively with Stylist
Book equipment.
Organise props & location.
Execute shoot.
Post production.
You will be required to team up with a photography student (assigned) who will work with you to achieve the desired result/look and directed by your collaborative efforts. There will be a total of 5 weeks in which to complete this assessment.
Look at the current fashion publications, catalogues, brochures etc., to get a feeling of what the agency, essentially the art director, wants.
You must collaborate with the photographer to produce a concept and final photo that satisfies the requirements of the brief.
Summative Assessment Task:
Supply
20 jpegs to spec
9”x12” print to spec
Your choice of final image
Stylist report
All documentation:
Talent
Location
Props
Hair and MU Artist
Due Week 11 in class – on server
Grades used in this unit are as follows:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
Assessment matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.
Plagiarism - RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity
Copyright
All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:
www.rmit.edu.au/students/specialconsideration/online
Student Progress Committee
This committee promotes the early identification of students who are not achieving acceptable academic performance. The committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University. Student Progress Committee (SPC)
Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees
Course Overview: Access Course Overview