Course Title: Research the role and use of the photo image in visual communication
Part B: Course Detail
Teaching Period: Term1 2015
Course Code: VART6254C
Course Title: Research the role and use of the photo image in visual communication
School: 345T Media and Communication
Campus: City Campus
Program: C5309 - Diploma of Photo Imaging
Course Contact : Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Eddie Javier, Jessie DiBlasi
Phone: 0399254774
Email:
Nominal Hours: 45
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will gain be required to produce creative and innovative photoimages using visual communication principles.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVPHI516A Research the role and use of the photo image in visual communication |
Element: |
1. Research principles and role of visual communication. |
Performance Criteria: |
1.1 Research historical and contemporary roles of the photo image in visual communication |
Element: |
2. Use visual communication in photoimaging practice |
Performance Criteria: |
2.1 Consider the intent and intended audience of visual communication in the production of photo images |
Element: |
3. Evaluate visual communication in photoimaging practice |
Performance Criteria: |
3.1 Evaluate the effectiveness of visual communication in the production of photo images |
Learning Outcomes
On successful completion of this course you will be able to: Consistently produce images that satisfy society’s demands of visual communication. A range of specialist skills and knowledge
is required by photoimage-makers to inform their practice and
facilitate the production of creative and innovative photoimages.
Details of Learning Activities
Learning activities will consist of:
●lectures & tutorials
●class exercises
●group discussions
●online research
●work shopping of students’ own projects
Out of class activities include, but are not limited to:
●online research
●independent project based work
●visits to galleries + events
Teaching Schedule
| Week | Class content | Assessment due |
| 9 | Introduction to the course, including course overview and explanation of course structure + assessment.
In Class: Overview of research principles and application to visual communication. Assessment 1: BRIEFING - Ungraded |
|
| 10 | In Class: Presentation of research progress for feedback. Assessment 2: BRIEFING - Graded |
|
| 11-14 |
Weeks 11- 14 In Class: Studio and lab access for:
|
Assessment 1: DUE - Ungraded Historic + Contemporary Photographer Research. |
| 15 | In Class: Image/Brief presentations and Image Review; and reflection, evaluation of the effectivenes of the test images in vuisual communication. | Assessment 2: DUE - Graded Creative/Commercial Brief + Test images |
| 16 | Class Feedback Session/Review |
Learning Resources
Prescribed Texts
http://acmp.com.au/ |
References
You are advised to look at the course Blackboard site for ongoing updated information. |
Other Resources
RMIT will provide you with resources and tools for learning in this course through our online system.
Conversations with Photographers Series, La Fabrica 2011
Photography Speaks: 150 Photographers on their Art
Edited by Brooks Johnson, Aperture 2005
Overview of Assessment
Assessment tasks in this course include: Written assessments and practical work.
Assessment Tasks
To demonstrate competency in this course you will need to complete all of the following pieces of assessment to a satisfactory standard.
Assessment tasks in this course are Graded and Ungraded.
Assessment task 2 will be graded.
For further information on the assessment and grading criteria, please refer to the course Blackboard site.
The outcomes of Assessment task 1 will form the basis of production in Assessment task 2.
Assessment Task 1: Then + Now – Historical + Contemporary Photography
Ungraded Assessment
Due - Week 11
Focusing on the topic you developed in the course, VART6255C (CUVPHI517A) Research and exploit photo imaging trends, you are to research a minimum of 2 and maximum of 5 historical and contemporary photographers.
This research has the objective of evaluating the following
1. Theories behind the concept and production of the photographers/photographs you choose
2. Visual style, themes and implied meaning behind the work
3. Presentation and media used to communicate the work.
Assessment Task 2: Creative/Commercial Brief + Test Images
Graded Assessment
Due - Week 15
Using the brief concept approved in Assessment task 1, develop a complete and comprehensive brief document that outlines plans required to execute the idea. You will need to provide further photographic research and development of the concept, as outlined in the criteria provided, along with clarification of the feasibility of the brief, timeline, budgets and plans for final delivery.
Evaluate your test images and brief, considering the future opportunities and work direction. Highlight any changes required to proceed with the implementation of this visual communication project.
*Lab and studio access will be available from Weeks 9-15.
Grades used in this unit are as follows:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: rmit.edu.au/students
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency. Non-attendance may seriously jeopardise the chances of success in a course.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Assessment and Feedback
You will receive verbal feedback during scheduled class times, and written feedback from teachers on your work . Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Special consideration for Late Submission
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you will need to apply for special consideration.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity.
Course Overview: Access Course Overview