Course Title: Produce commercial photo images
Part B: Course Detail
Teaching Period: Term2 2013
Course Code: VART6262C
Course Title: Produce commercial photo images
School: 345T Media and Communication
Campus: City Campus
Program: C5309 - Diploma of Photo Imaging
Course Contact : Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Eddie Javier
Phone: 0399254774
Email: ejavier@rmit.edu.au
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will be required to produce commercial photo imaging products for art directors and other clients.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVPHI521A Produce commercial photo images |
Element: |
1. Establish and define requirements for a range of commercial projects. |
Performance Criteria: |
1.1 Evaluate requirements of client brief for a range of commercial photo imaging shoots |
Element: |
2. Prepare for shoot |
Performance Criteria: |
2.1 Research and adopt professional practice arrangements for shoot and confirm with appropriate people |
Element: |
3. Shoot images, proof and optimise work to client specifications |
Performance Criteria: |
3.1 Capture in-production images to agreed style and content within shoot context |
Element: |
4. Wrap up and review shoot. |
Performance Criteria: |
4.1 Check and reinstate equipment, studio and props |
Learning Outcomes
On successful completion of this course you will be able to produce commercial photoimaging products with an advertising, architectural, commercial, fashion and industrial outcome.
Details of Learning Activities
Learning activities will consist of:
In class activities include, but are not limited to:
practical exercises
group discussion
teacher directed group activities/projects
work shopping of students’ own projects
Out of class activities include, but are not limited to:
online research
independent project based work
Teaching Schedule
| Week | Class content | Assessment due | Elements |
| 1 |
Intro to Commercial *Brief Formative Task 1 Assignment work
|
Formative Task 1 – submit catalogue for quotation. | CUVPHI521A 1 3 |
| 2 |
*Brief Formative Task 2 *Submission. Assessment Part 2 Editorial - mobile phone - technology |
Formative Task 1 – 6 images on server Formative Task 2 1 image on server |
CUVPHI521A 2 3 4 |
| 3 | *Brief Formative Task 3 Advertising - major still life photograph |
Formative Task 3 – 6 images on server | CUVPHI521A 1 2 3 |
| 4 | Studio Practice. Mobile phone - technology |
CUVPHI521A 2 3 4 |
|
| 5 | *Assessment Submission *Group critique (to be presented as a folio of 10 – 15 images – digital) final folio will comprise of works generated in: |
Summative in class. Class critique. |
CUVPHI521A 2 3 4 |
| 16 | *Assessment Submission *Group critique (to be presented as a folio of 10 – 15 images – digital) final folio will comprise of works generated in: |
Summative on server. |
Learning Resources
Prescribed Texts
http://acmp.com.au/ |
References
You are advised to look at the course Blackboard site for ongoing updated information. |
Other Resources
Overview of Assessment
Assessment tasks in this course include: written assignments and practical tasks
Assessment Tasks
Assessment tasks in this course are either formative or summative.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
For further information on the assessment and grading criteria, please refer to the course Blackboard site.
To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.
Assessment Task/s: The following briefs comprise 3 pieces of assessment work.
*There are 3 parts to the assessments:
Formative Task – Parts 1&2
RESEARCH and CAPTURE. You are required to produce the necessary documentation prior to CAPTURE.
Summative Task - Part 3
The 3rd part of the assessment is the IMAGE submission .
Formative Task 1: Research – catalogue quotation.
After assessment brief you, as part of your prescribed groups, are to research and submit a minimum of 2 catalogues e.g. Davis Jones, Myer etc. sourced from web, magazine and discussion with your teacher.
Formative Task Part 2:
Execute quotation exercise during class in the prescribed manner.
Consult teacher.
Work collaboratively.
Book equipment.
Organise props & location.
Post production
Assessment will be based on the degree of effort expended in terms of quality of lighting and its relevance, propping, design creativity, composition, level of viewer interest, mood, effectiveness of result, focus and exposure, presentation and the extent to which your initial idea is pursued.
Proposed ideas are to be discussed with your teacher prior to commencement to ensure suitability of choice and approach. These proposals must be fully detailed and documented before seeking approval. ie ideas listed, sketches of layout, possible props, lighting style and equipment required, etc. students are expected to team up with at least one other student in order to assist one another in pre-production and execution of each individuals assessment.
Formative Assessment Due end of class – on server
Formative Task 2
Editorial - mobile phone - technology
Formative Assessment Due end of class – on server
Formative Task 3 (Wks 3-5)
Advertising - major still life photograph
Formative Assessment Due Week 5 – on server
Summative Final assessment:
Due Week 6
Submit all 3 assessments as per specifications on the RMIT C5041 Server.
*Assessment Submission Week 16
*Group critique
(to be presented as a folio of 10 – 15 images – digital)
final folio will comprise of works generated in:
produce commercial photoimages
produce media photoimages
produce an innovative presentation of professional work
research role and the use of the photoimage in visual communication
any other work/s deemed appropriate
Grades used in this unit are as follows:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.
Plagiarism - RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity
Copyright
All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:
www.rmit.edu.au/students/specialconsideration/online
Course Assessment Committee/Program Advisory Board
These committees promote the early identification of students who are not achieving acceptable academic performance. The Course Assessment Committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University.
Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees
Course Overview: Access Course Overview