Course Title: Refine writing skills

Part B: Course Detail

Teaching Period: Term2 2018

Course Code: COMM7305

Course Title: Refine writing skills

School: 345T Media and Communication

Campus: City Campus

Program: C5314 - Diploma of Professional Writing and Editing

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email: mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Astrid Edwards

astrid.edwards@rmit.edu.au

Nominal Hours: 120

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

This course has no pre-requisites or co-requisites


 

Course Description

In this course you will draft, write and edit many different kinds of workplace documents.You will learn to inform and to persuade, taking into account the purpose and context of the writing.Through research and experimentation with writing techniques in a range of media, you will gain the skills and knowledge required to write for both the ear and the eye.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VU20277 Refine writing skills

Element:

1. Inform work through experimentation with writing techniques and media

Performance Criteria:

1.1    The potential for new approaches to writing is evaluated in terms of the capability of techniques already used by writer.

 

1.2    New techniques are selected for specific effects and introduced into writing.

 

1.3    Relevant approaches by other writers are researched, adapted and used with due consideration of intellectual property, moral rights and copyright requirements

 

1.4    Feedback is sought from fellow practitioners or informed others as to the effectiveness of particular experiments

Element:

2. Develop and refine a concept for a piece of work

Performance Criteria:

2.1    A concept for the projected work is developed based on the purpose of the work and its intended audience.

2.2 Writing techniques suitable for the concept are evaluated against feedback from experimentation

2.3    A concept is documented.

2.4  Feedback is sought from appropriate others and concept is refined where necessary

Element:

3. Determine and organise resource requirements for work

Performance Criteria:

3.1    Resource requirements necessary for the development of a piece of extended work are clarified

 

3.2    Constraints that may impact on the development of work are evaluated

 

3.3    Concept is amended or renegotiated in terms of available resources where necessary.

Element:

4. Plan the writing

Performance Criteria:

4.1 Writing tasks are planned to reflect the concept, constraints and available resources of the project

 4.2 Writing tasks are organised and developed into an ordered sequence of deadlines

 

 4.3 All resources required to deliver the product are organised

 

4.4 A timeline for the completion of the product is agreed with commissioning agents or editors if necessary

 

Element:

5. Complete writing

Performance Criteria:

5.1 Writing is completed using techniques and media selected from research and experimentation

 

 5.2 The potential for changes in the use of techniques is evaluated and responded to where necessary

 

5.3 The concept is refined where necessary based on the writer’s on-going experiences with the production of writing

 

5.4 Writing meets professional levels of execution including attention to grammar, vocabulary, style, presentation and time frame

 


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
 


Details of Learning Activities

This course is delivered as blended learning: a combination of online and face-to-face instruction.

Face-to-face classes

We meet weekly for one, four-hour class delivered face-to-face. You will experience a practical, hands-on approach to the course material, with individual and group activities and discussions. 

 In class activities may include:

  • Lectures
  • Guest lecture
  • Class presentations
  • Group discussions
  • Teacher directed group activities/projects
  • Class exercises to review discussions/lectures
  • Workshopping of student projects
  • Analysis/critique of relevant reading material

Out of class activities may include:

  • Online research and posting on discussion boards 
  • Independent project based work

Online content

Each week you will also work independently through online activities that will complement core content through readings, discussions and other online activity.

Your combined weekly course work (face-to-face and online) will prepare you for the graded assignments.  

 


Teaching Schedule

Schedule 

Course Schedule: Refine Writing Skills, Semester 2, 2018                                                       

Week

Content and Activities

Assessment

1

2 July

Communication: how hard is it? 

Introduction to class content and expectations – face-to-face content, online activities and assessments

Introduction to Assessment 1 and 2

Forms of communication: verbal, non-verbal and graphics

Barriers to communication and how to counteract them

Why write better

Assessment 1: online activities (starting Week 1 and continuing to Week 13) 

2

9 July

The professional writer's approach

The writing process: 6-step approach 

Identifying audience and purpose to shape communications

The 'you' versus 'me' attitude

Plain language: words and phrases

 

3

16 July

Clear communication: working with words

Passive and active voice.

Plain language continued: syntax, paragraphs, rhythm and tone.  

 

4

23 July

Clear communication: working with design

Communicating visually, using content, design and layout. 

Assessment 2: Written critique

Due: Sunday 29 July

5

30 July

Instructional writing

Structuring content: exploring different strategies

Models for structuring messages and documents: narrative, telescoping and more

Instructional writing 

 

6

6 August

Writing correspondence that gets results

Online versus print mediums: how emails differ from letters

Frontloading key messages in emails and other techniques

Responding to complaints

 

7

13 August

Writing summaries and media releases

The essence of a good summary

How summaries are used in professional writing: resumes, agendas, minutes, web and social media copy

Writing media releases

 

8

20 August

Writing longer business documents

White papers, business cases and reports

Workshopping writing for Assessment 3A

Introduction of Assessment 3B 

Assessment 3A: Writing folio – short documents

Due: Sunday 26 August

9

27 August

Gathering research

Researching and note-taking

Citation methods

Organising and presenting data

 

 

10

3 September

Writing the report or white paper

Different components: executive summary, introduction, body, conclusion, recommendations, appendices

Finding the best structure for your report

 

 

11

10 September

Writing to be heard not read: speechwriting

Types of speeches

Speech writing techniques

Introduction of Assessment 3

Planning your speech

Assessment 3B: Writing Folio

– longer document

Due: 16 September

Mid-semester break: 19–28 September

12

1 October

Writing persuasively

Rhetoric, argumentation and common fallacies

Use of ethos, logos and pathos

 

 

13

8 October

Giving and receiving feedback

Giving feedback in a professional context

How professional writers handle feedback

Workshopping speeches

 

14
15 October

Presenting to an audience

How to prepare for delivering an oral presentation or speech, including how to combat nerves

Delivering a speech

Assessment 4: Persuasive speech

Due: Sunday 21 October 

 

15

22 October

Final presentations

Delivery of speeches

 

 


Learning Resources

Prescribed Texts


References


Other Resources

Your teacher will supply all readings and class materials in class.


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you to demonstrate proficiency in a range of writing styles.
Assessment tasks in this course include the development and refinement of a range of writing pieces which address the current standards used in the workplace. All assessment should meet a professional level of completion.

 


Assessment Tasks

To demonstrate competency in this course you will need to complete the following four pieces of assessment to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. You should refer to the assessment brief which is available on Canvas for full assessment criteria.

Assessment 1: Online activities Due Weeks 1–13

Each week you will engage in the online activities. They may involve reading articles, viewing videos, listening to podcasts, participating in online discussion, sharing material for workshopping, online quizzes and more. This online activity will deepen your understanding of material covered in class or will allow for the exploration of new related topics. 

Assessment 2: Written Critique Due Sunday 29 July 

You will write a 800–1000 word critique of a piece of professional communication where you evaluate the overall effectiveness of a piece of communication. 

Assessment 3: Writing Folio – Part A Due Sunday 26 August; Part B Due 16 September

As an individual, you will present a folio of diverse writing styles which you are expected to workshop in class. You will present the folio in 2 stages:

Part A – short documents

Part B – longer documents

Assessment 4: Persuasive Speech – Due Sunday 21 October, Class delivery on Monday 22 October

As an individual, you will write and deliver a short (750–1000 word, 5-7 minute) persuasive speech.

You will use the speech to persuasively argue for or against a divisive contemporary social or political issue of your choosing.

Once you have satisfactorily achieved competency, you will be assessed against a graded rubric which covers your achievement for the entire semester. Please see Canvas for the graded rubric.

Graded assessment in this course uses the following grades:

CHD      Competent with High Distinction
CDI       Competent with Distinction
CC        Competent with Credit
CAG      Competency Achieved - Graded
NYC      Not Yet Competent
DNS      Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency and is available from your course administrator

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters.

Attendance
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress
Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

Adjustments to Assessment (eg. applying for an extension of time):
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview