Course Title: Write content for a range of media

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: COMM7310C

Course Title: Write content for a range of media

School: 345T Media and Communication

Campus: City Campus

Program: C5314 - Diploma of Professional Writing and Editing

Course Contact : Program Administration

Course Contact Phone: +61 3 9925-4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Yannick Thoraval

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course is designed to develop the skills and knowledge to write both original and re-purposed content for specific audiences using a range of media.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFWRT301A Write content for a range of media


1. Prepare to write content

Performance Criteria:

1. Identify production requirements for content with relevant personnel and according to organisational procedures.
2. Identify purpose of content and other factors that have implications for the way content will be written.
3. Identify text-based content that may be incorporated and referenced, and organise copyright clearances as required.
4. Use a range of additional sources to find information where there are perceived gaps in text-based content.
5. Identify needs and perspectives of target users and audience with reference to a range of user data.
6. Generate a range of ideas relevant to purpose of the content to be written.
7. In consultation with relevant personnel, evaluate and select most appropriate content ideas and writing styles.


2. Draft content

Performance Criteria:

8. Classify, structure and sequence content so that it is easy to read or navigate.
9. Draft content using writing and communication principles.
10.Draft content using writing techniques appropriate to purpose of the content.
11.Provide captions or descriptions for media assets as required.
12.Apply presentation techniques to enhance readability.
13.Refine and redraft content until it meets creative requirements.
14.Proofread content and conduct readability tests if appropriate.
15.Submit final draft to relevant personnel for consideration and review.


3. Finalise content

Performance Criteria:

16. Incorporate feedback from relevant personnel into final content.
17. Submit content by agreed deadline according to organisational procedures.
18. Note areas for improvement in own area of responsibility and take action accordingly.

Learning Outcomes

Details of Learning Activities

In-class activities may include:

-Guest lecture
-Class presentations
-Group discussions
-Teacher directed group activities/projects
-Class exercises to review discussions/lectures
-Workshopping of student projects
-Analysis/critique of relevant reading material

Out-of-class activities may include:

-Online research
-Independent project based work

Teaching Schedule


WeekClass ContentAssessment 
1Introduction, explanation of course structure and assessment. Discussion of student-teacher expectations
Evaluating the audience’s communication needs
How to generate a range of ideas
How to read, respond to and incorporate feedback
Assessment 1 assigned: Incorporating Feedback 
2How to re-purpose material for a different audience
How to re-purpose material for different media
3Writing material according to different style guides

Effective writing for social media

Assessment 1 due: Incorporating Feedback
4Writing to improve readability for audiences with language and learning difficulties
How to write effective captions
Understanding copyright and defamation 
5How to produce media release and media packs
Assessment 2 assigned: Develop a Media Pack
Internal communications: The communications team and communicating through teamwork
7Providing feedback and critique
Responding to feedback and critique
8ReviewAssessment 2 due: Develop a media pack

Media Pack

Learning Resources

Prescribed Texts


Other Resources

All required resources will be provided by the teacher through class notes.

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

  • participation in written exercises, in clss and online
  • oral presentations
  • the application of learned skills and insights to your writing tasks.

Assessment Tasks

To demonstrate competency in this course you will need to complete all of the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment (refer to Blackboard for assessment criteria).

Assessment 1: Incorporating Feedback Due: Week 3, 29 April
You will redraft existing copy to respond to and incorporate substantive feedback.

Assessment 2: Develop a Media Pack Due: week 8, 3 June
You will prepare a media pack for an event. The pack will include a media release, fact sheet and a question-and-answer list.

Once you have demonstrated competency in Assessment 2, this task will be graded (refer to Blackboard for grading rubric). Graded assessment tasks will determine your final result for this course.

Graded assessment in this course uses the following grades
CHD   Competent with High Distinction
CDI     Competent with Distinction
CC      Competent with Credit
CAG   Competency Achieved - Graded
NYC    Not Yet Competent
DNS    Did Not Submit for Assessment

For further information on the assessment and grading criteria, please refer to the course Blackboard site.

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.  Please refer to the course Blackboard site or discuss with your teacher.

Other Information


The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.


Cover Sheet for Submissions

You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.


Credit Transfer and Recognition of Prior Learning

Recognition of Prior Learning (RPL) is a process through which people can gain entry to, or credit in, recognised courses based on competencies gained. The competencies may have been gained through experience in the workplace, in voluntary work, in social or domestic activities or through informal or formal training or other life experiences. Recognition of Current Competency (RCC) applies if a student has previously successfully completed the requirements of a unit of competency or module and is now required to be reassessed to ensure that the competency has been maintained

Assessment and Feedback

You will receive verbal feedback during scheduled class times, and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.


Student Progress;ID=vj2g89cve4uji

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.


Special consideration for Late Submission;ID=g43abm17hc9w

All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you will need to apply for special consideration.


Academic Integrity and Plagiarism;ID=kw02ylsd8z3n

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity.

Course Overview: Access Course Overview