Course Title: Write content for a range of media
Part B: Course Detail
Teaching Period: Term1 2015
Course Code: COMM7310C
Course Title: Write content for a range of media
School: 345T Media and Communication
Campus: City Campus
Program: C5314 - Diploma of Professional Writing and Editing
Course Contact : Program Administration
Course Contact Phone: +61 3 9925-4815
Course Contact Email:mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Yannick Thoraval
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course is designed to develop the skills and knowledge to write both original and re-purposed content for specific audiences using a range of media.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUFWRT301A Write content for a range of media |
Element: |
1. Prepare to write content |
Performance Criteria: |
1. Identify production requirements for content with relevant personnel and according to organisational procedures. |
Element: |
2. Draft content |
Performance Criteria: |
8. Classify, structure and sequence content so that it is easy to read or navigate. |
Element: |
3. Finalise content |
Performance Criteria: |
16. Incorporate feedback from relevant personnel into final content. |
Learning Outcomes
Details of Learning Activities
In-class activities may include:
-Lectures
-Guest lecture
-Class presentations
-Group discussions
-Teacher directed group activities/projects
-Class exercises to review discussions/lectures
-Workshopping of student projects
-Analysis/critique of relevant reading material
Out-of-class activities may include:
-Online research
-Independent project based work
Teaching Schedule
| Week | Class Content | Assessment |
| 1 | Introduction, explanation of course structure and assessment. Discussion of student-teacher expectations Evaluating the audience’s communication needs How to generate a range of ideas How to read, respond to and incorporate feedback Assessment 1 assigned: Incorporating Feedback |
|
| 2 | How to re-purpose material for a different audience How to re-purpose material for different media |
|
| 3 | Writing material according to different style guides
Effective writing for social media |
Assessment 1 due: Incorporating Feedback |
| 4 | Writing to improve readability for audiences with language and learning difficulties How to write effective captions Understanding copyright and defamation |
|
| 5 | How to produce media release and media packs Assessment 2 assigned: Develop a Media Pack |
|
| 6 |
Internal communications: The communications team and communicating through teamwork |
|
| 7 | Providing feedback and critique Responding to feedback and critique |
|
| 8 | Review | Assessment 2 due: Develop a media pack
Media Pack |
Learning Resources
Prescribed Texts
References
Other Resources
All required resources will be provided by the teacher through class notes.
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:
- participation in written exercises, in clss and online
- oral presentations
- the application of learned skills and insights to your writing tasks.
Assessment Tasks
To demonstrate competency in this course you will need to complete all of the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment (refer to Blackboard for assessment criteria).
Assessment 1: Incorporating Feedback Due: Week 3, 29 April
You will redraft existing copy to respond to and incorporate substantive feedback.
Assessment 2: Develop a Media Pack Due: week 8, 3 June
You will prepare a media pack for an event. The pack will include a media release, fact sheet and a question-and-answer list.
Once you have demonstrated competency in Assessment 2, this task will be graded (refer to Blackboard for grading rubric). Graded assessment tasks will determine your final result for this course.
Graded assessment in this course uses the following grades
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
For further information on the assessment and grading criteria, please refer to the course Blackboard site.
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. Please refer to the course Blackboard site or discuss with your teacher.
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Credit Transfer and Recognition of Prior Learning http://www.rmit.edu.au/students/enrolment/credit
Recognition of Prior Learning (RPL) is a process through which people can gain entry to, or credit in, recognised courses based on competencies gained. The competencies may have been gained through experience in the workplace, in voluntary work, in social or domestic activities or through informal or formal training or other life experiences. Recognition of Current Competency (RCC) applies if a student has previously successfully completed the requirements of a unit of competency or module and is now required to be reassessed to ensure that the competency has been maintained
Assessment and Feedback http://www.rmit.edu.au/students/assessment
You will receive verbal feedback during scheduled class times, and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student Progress http://www.rmit.edu.au/browse;ID=vj2g89cve4uji
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Special consideration for Late Submission http://www.rmit.edu.au/browse;ID=g43abm17hc9w
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you will need to apply for special consideration.
Academic Integrity and Plagiarism http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity.
Course Overview: Access Course Overview