Course Title: Write content for web pages
Part B: Course Detail
Teaching Period: Term1 2013
Course Code: COSC6137C
Course Title: Write content for web pages
School: 345T Media and Communication
Campus: City Campus
Program: C5314 - Diploma of Professional Writing and Editing
Course Contact : Program Administration
Course Contact Phone: +61 3 9925-4815
Course Contact Email:mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Sarah Hunt
sarah.hunt@rmit.edu.au
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course will allow you to develop key skills and knowledge around writing for the web. You will leaarn how to analyse user engagement and produce sharp, accessible content. This will include creating content that is optimized for search engines, social media and multiple web platforms. You will also develop the technical skills necessary to produce clear website layouts that are friendly to a range of users.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
ICAWEB420A Write content for web pages |
Element: |
2. Write site content |
Performance Criteria: |
2.1 Generate content in accordance with content and client requirements |
Element: |
1. Determine site content requirements |
Performance Criteria: |
1.1 Identify customer information needs with reference to audience, site functionality and client requirements
|
Element: |
3. Upload content |
Performance Criteria: |
3.1 Log into server site using either administrative or anonymous file transfer protocol in preparation for upload |
Learning Outcomes
On successful completion of this course you will be able to write clearly and effectively for the web, recognise how people access information on websites and build a community of online users around your content topics.
Details of Learning Activities
In this unit, you will learn how to create engaging content for a website. You will be able to apply content layout, writing and design principles to a page of web content and reflect on the user’s engagement with your content.
Learning Activities
In-class activities:-
- Lab work
- Development of practical projects
- Group discussion
- Class exercises
- Workshopping
Out-of-class activities:-
- Online research
- Development of practical projects
Teaching Schedule
Week | Class Content | Assessment | Elements |
1 |
|
1,2 | |
2 |
Task 2 assigned: Writing web-optimised content |
1,2 | |
3 |
|
2 | |
4 |
|
1,2 | |
5 |
|
Task 2: Writing Web-optimised content DUE | 1,3 |
6 |
Task 3 assigned: content engagement analysis |
1,2 | |
7 |
|
3 | |
8 |
|
1,3 | |
9 |
|
Task 3: DUE | 1,2,3 |
10 |
|
Task 1: Publishing consistent web content DUE | 1,2,3 |
Learning Resources
Prescribed Texts
References
The following texts are available in the RMIT Library: Halvorson, Kristina and Rach, Melissa, Content Strategy for the Web, New Riders, Berkley, 2012. Neilsen, Jakob and Budiu, Rulua, Mobile Usability, New Riders, Berkley, 2013. Felder, Lynda, Writing for the Web: Creating Compelling Web Content Using Words, Pictures and Sound, new Riders, 2011 |
Other Resources
See Blackboard
Overview of Assessment
Assessment will be ongoing throughout the semester. It will demonstrate your ability to create well written content with consistent voice, tone and presentation format designed to meet the needs of the customer.
Assessment Tasks
Grades which apply to courses delivered in accordance with competency-based assessment (not graded).
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment:
1.Publishing consistent web content - Due Week 10 (May 31)
2. Writing web-optimised content - Due Week 5 (April 26)
3.Content engagement analysis - Due Week 9 (May 24)
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.
Plagiarism - RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity
Copyright
All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:
www.rmit.edu.au/students/specialconsideration/online
Work submitted late without an extension or special consideration will be penalised. See the program website for more details.
Student Progress Committee
This committee promotes the early identification of students who are not achieving acceptable academic performance. The committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University. Student Progress Committee (SPC)
Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees
Course Overview: Access Course Overview