Course Title: Write content for web pages
Part B: Course Detail
Teaching Period: Term1 2015
Course Code: COSC6137C
Course Title: Write content for web pages
School: 345T Media and Communication
Campus: City Campus
Program: C5314 - Diploma of Professional Writing and Editing
Course Contact : Program Administration
Course Contact Phone: +61 3 9925-4815
Course Contact Email:mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher Yannick Thoraval
Teacher Contact Phone 9925-4908
Teacher Email yannick.thoraval@rmit.edu.au
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course will allow you to develop key skills and knowledge around writing for the web. You will leaarn how to analyse user engagement and produce sharp, accessible content. This will include creating content that is optimized for search engines, social media and multiple web platforms. You will also develop the technical skills necessary to produce clear website layouts that are friendly to a range of users.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
ICAWEB420A Write content for web pages |
Element: |
1. Determine site content requirements |
Performance Criteria: |
1.1 Identify customer information needs with reference to audience, site functionality and client requirements |
Element: |
2. Write site content |
Performance Criteria: |
2.1 Generate content in accordance with content and client requirements |
Element: |
3. Upload content |
Performance Criteria: |
3.1 Log into server site using either administrative or anonymous file transfer protocol in preparation for upload |
Learning Outcomes
On successful completion of this course you will be able to write clearly and effectively for the web, recognise how people access information on websites and build a community of online users around your content topics.
Details of Learning Activities
In this unit, you will learn how to create engaging content for a website. You will be able to apply content layout, writing and design principles to a page of web content and reflect on the user’s engagement with your content.
In-class activities:
- Lab work
- Development of practical projects
- Group discussion
- Class exercises
- Workshopping
Out-of-class activities:
- Online research
- Development of practical projects
Teaching Schedule
Week | Class Content | Assessment |
1 |
• Introduction, explanation of course structure and assessment Developing user profiles Assessment 1 assigned: Create a User Profile |
|
2 |
• Principles of good online writing Assessment 2 assigned: Develop Site Architecture |
Assessment 1 Due: Create a User Profile |
3 |
• Site architecture Analysing websites and providing feedback |
|
4 | Using images and text |
Assessment 2 Due: Develop Site Architecture |
5 | Creating a website |
|
6 | Embedded media, domains and social media |
|
7 | Monitor and evaluate effectiveness of web-based communication |
|
8 | Review | Assessment 3 Due: Create a Website |
Learning Resources
Prescribed Texts
References
The following texts are available in the RMIT Library: |
Other Resources
See Blackboard
Overview of Assessment
Assessment will be ongoing throughout the semester. It will demonstrate your ability to create well written content with consistent voice, tone and presentation format designed to meet the needs of the customer.
Assessment Tasks
To demonstrate competency in this course you will need to complete all of the following pieces of assessment to a satisfactory standard. You will receive written feedback on all assessment (refer to Blackboard for assessment criteria).
Once you have demonstrated competency, your final assessment will be graded (refer to Blackboard for grading rubric).
Assessment 1 - Create a User Profile due week 2 (18 February)
Assessment 2 - Develop Site Architecture due week 4 (4 March)
Assessment 3 - Create a Website due week 8 (1 April) (Graded)
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: rmit.edu.au/students
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency. Non-attendance may seriously jeopardise the chances of success in a course. Clearly, non-attendance at an assessment will result in failure of that assessment. Where visa conditions apply, attendance is compulsory.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Credit Transfer and Recognition of Prior Learning (web link)
Recognition of Prior Learning (RPL) is a process through which people can gain entry to, or credit in, recognised courses based on competencies gained. The competencies may have been gained through experience in the workplace, in voluntary work, in social or domestic activities or through informal or formal training or other life experiences. Recognition of Current Competency (RCC) applies if a student has previously successfully completed the requirements of a unit of competency or module and is now required to be reassessed to ensure that the competency has been maintained.
Assessment and Feedback (web link)
You will receive verbal feedback during scheduled class times, and written feedback from teachers on your work . Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student Progress (web link)
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Special consideration for Late Submission (web link)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration.
Academic Integrity and Plagiarism (web link)
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
Course Overview: Access Course Overview