Course Title: Originate and develop concepts
Part B: Course Detail
Teaching Period: Term2 2013
Course Code: EMPL9782C
Course Title: Originate and develop concepts
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C5316 - Diploma of Graphic Design
Course Contact : Al Briggs
Course Contact Phone: +61 3 9925 9152
Course Contact Email:al.briggs@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nicola Hardy
nicola.hardy@rmit.edu.au
9925 9438
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None, however, this unit will be run in a clustered delivery with BSBDES403A Develop and extend design skills and practice.
Course Description
While undertaking this unit you will originate and develop concepts for products, programs, processes or services to an operational level. Concepts could be developed for any business or community activity or process such as marketing campaigns, staff development programs, information technology and communication systems.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBCRT501A Originate and develop concepts |
Element: |
1. Evaluate and explore needs and opportunities |
Performance Criteria: |
1.1.Research and evaluate existing information that informs new concept development |
Element: |
2. Develop a range of creative approaches |
Performance Criteria: |
2.1.Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs |
Element: |
3. Refine concepts |
Performance Criteria: |
3.1.Ensure concept development process is open to ongoing refinement and testing |
Element: |
4. Develop concepts to an operational level |
Performance Criteria: |
4.1.Use refined concepts as the basis for developing detailed implementation specifications |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
In class activities will include:
•Lectures
•Design games
•Peer teaching and class presentations
•Group discussion
•Online research
•Library research
•Independent project based work
•Teacher directed group activities/projects
•Class exercises to review discussions/lectures
•‘Workshopping’ of student projects
•Analysis/critique of relevant reading material
Out of class activities will include:
•Independent research activity
Teaching Schedule
Week | Content | Activity | Performance criteria BSBCRT501A
|
Performance criteria BSBDES403A
|
1 |
Introduction & Course info |
Formative assessment 1 : Marshmallow Challenge Marshmallow debrief How to use/set up Pinterest |
2.1 - 2.7 | 3.1 - 3.3 |
2 |
Ways of Thinking Exploring a variety of ways of thinking. |
Analysis of previous class Generating ideas Explore technological development and changes |
2.1 | 5.1 -5.3 |
3 |
How the Discourse on Brian Eno and Brion Gysin |
Practice Oblique Strategies - idea response generation Ted video Formative assessment 2- solve a problem and document ideas - group project |
1.1-1.7 2.1 |
2.1 - 2.6 4.3 |
4 |
Presentation Methods Examples of different methods of presenting research material or supporting documents |
Continue to work on Future Thinking assessment by conducting research and gathering reference materials |
1.1-1.7 2.1 3.1 - 3.7 |
5.1 - 5.3 |
5 |
Future Thinking In-class presentations |
Summative assessment PROJECT 1 DUE TODAY. Students are given set time to present their problems and process audience members are encouraged to ask questions and make comments. Peer assessment will take place. |
1.3 4.1 - 4.3 |
2.1 - 2.6 5.1 - 5.3 |
6 |
Wacky inventions Examine innovative inventions from around |
Formative assessment 3: Make a specified product with limited materials – mini group (3 people) challenge. |
1.1 - 1.7 | 1.1 - 1.5 2.1 - 2.6 3.1 - 3.3 4.1 - 4.4 |
7 |
The Experimental Examine different booklet (binding and folding) |
Formative assessment 4: Make some simple book forms. Prepare for next week’s class by cutting up text (student are required to bring text). |
2.2 | 1.1 - 1.5 |
8 |
Cut Ups and Explore the work of William Burroughs and David |
Surface Design |
2.1 - 2.7 | 1.1 - 1.5 |
9 |
Today we cut the Measure and plan the book which will be |
Finalise surface design Cutting and folding technique of the Boustophedon. |
3.1,3.3 | 1.1 -1.5 3.3 |
10 |
Experimental Finalisation of project and class presentations. |
Summative assessment PROJECT 2 DUE TODAY. Learners share their work, give critiques etc. share, debrief, discuss ideas - what worked, what failed, what would you do next time, what other experiments did you do along the way etc? Presentation forms part of the assessment. |
3.1-3.7 | 4.1 - 4.4 |
11 |
Focus on Examining graphic display methods and user |
Class trip to Fed Square. Formative assessment 5 - questionnaire |
1.1-1.7 | 2.4 5.3 |
Term break 23 September - 4 October | ||||
12 |
What’s the Introduction to Summative assessment Project |
Ice breakers. Research in groups. Preparation of research material. Case studies – groups to research and have something to present next week. |
2.1-2.7 3.4 |
5.1 -5.3 |
13 |
Prepare a design Students will be given a range of design projects |
Formative assessment 6: Group presentations. |
1.1-1.7 2.8 3.1-3.7 |
5.1 - 5.3 |
14 |
Development How to refine ideas. |
Summative assessment part 1 PROJECT 3 DUE TODAY. Students to individually present their work. |
4.2 | 5.1 - 5.3 |
15 |
Development of ideas and presentations How to refine ideas. |
Students to individually present their work.(cont.) | 4.2 | 5.1.- 5.3 |
16 | Completion
Questionnaire to be completed and submitted |
Summative Assessment - complete - PROJECT 3 DUE TODAY (finish off presentations and students to complete self evaluation questions). Summative assessment: Pinterest boards to be finalised and submitted today. |
3.7 4.1 - 4.3 |
4.1 - 4.4 5.1 - 5.3 |
17 | Assessment |
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
Learning Resources
Prescribed Texts
None required |
References
You are advised to look at the course myRMIT site for ongoing updated information. |
Other Resources
You will require materials and tools that are listed in the Graphic Design Kit and a personal hard drive to store digital work.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks in this course are:
- Design Task 1 (50% of total grade)
- Design Task 2 (50% of total grade)
Assessment Tasks
Formative Assessment
1. Work as a team: the Marshmallow Challenge, week 1.
2. Solve a problem and document ideas - group project, week 3.
3. Design challenge, week 6
4. Experiment with materials, week 7
5. Assess design in the environment, week 11
6. Group presentations, week 13
Summative Assessment
Project 1. Future Thinking - documentation of process.
25% DUE DATE Week 5 - assessed in class
Project 2. Produce a finished booklet that demonstrates the progressive development of
experimental skills. (‘As the Ox Ploughs’ booklet – demonstration in class, project to be
completed in own and class time).
30% DUE DATE Week 10
Project 3. Customise a design project and implement a crowdfunding campaign.
35% DUE DATE Week 14 and 15 (presentations and documentation)
Ongoing research
Pinterest journal - online and with boards as specified in class.
10% Assessed during semester, more details will be given during class.
You will receive feedback with verbal and/or written evaluation of your progress within class time. The submitted projects will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome.
At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment.
HDCompetent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYCNot Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
http://www.rmit.edu.au/students/specialconsideration
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
Course Overview: Access Course Overview