Course Title: Produce graphic designs for 2-D and 3-D applications
Part B: Course Detail
Teaching Period: Term1 2015
Course Code: GRAP9451C
Course Title: Produce graphic designs for 2-D and 3-D applications
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C5316 - Diploma of Graphic Design
Course Contact : Ann Langusch
Course Contact Phone: +61 3 9925 9438
Course Contact Email:ann.langusch@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this unit you will develop the skills and knowledge required to plan and produce a body of two-dimensional (2-D) and three-dimensional (3-D) graphic design work in response to a variety of visual communication challenges. Your outcomes will display a well-developed command of relevant software programs as well as your creative ability to generate ideas to meet different needs.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVGRD502A Produce graphic designs for 2-D and 3-D applications |
Element: |
6. Finalise artwork |
Performance Criteria: |
6.1 Prepare artwork to meet technical production specifications |
Element: |
7. Evaluate own work |
Performance Criteria: |
7.1 Review work in progress and final work against requirements of the brief |
Element: |
1. Interpret briefs for 2-D and 3-D work |
Performance Criteria: |
1.1 Confirm the objectives of the work based on the design brief |
Element: |
2. Collaborate and liaise with others |
Performance Criteria: |
2.1 Identify relevant people who contribute to the design process |
Element: |
3. Develop and present ideas for 2-D and 3-D work |
Performance Criteria: |
3.1 Inform ideas for work through exploration of a range of sources |
Element: |
4. Plan and organise the production of work |
Performance Criteria: |
4.1 Assess specific processes, materials and technologies needed to realise technical and creative aspects of proposed designs |
Element: |
5. Realise 2-D and 3-D designs |
Performance Criteria: |
5.1 Fulfil the objectives of the brief by extending skills with selected processes, materials and technologies |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Learning activities will take place in a classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
Reference mode of delivery for this course: face-to-face
In class activities may include:
• class exercises to review discussions/lectures
• practical demonstrations
• lectures
• design activities or projects
• seminar presentations
• group projects
• peer learning
• peer teaching and class presentations
• group discussion
• independent project based work
• teacher directed group activities/projects
• studio practice
• tutorials
• ‘workshopping’ of student projects including peer/lecturer feedback
• other activities as decided by teaching staff
Out of class activities may include:
independent research
independent project based work
studio practice
online tutorials and activities
review and revision
Teaching Schedule
2 17/2 | Course overview.
Watch HELVETICA the movie. Project 1.1 Helvetica lettering exercise |
CUVGRD502A Elements 1, 4, 5, 7 |
3 24/2 | History of letterforms through to Roman.
|
CUVGRD502A Elements 1,4,5,7 |
4 3/3 | Lettering in the middle ages. Project 1.3 & 4 Uncials and Foundational script lettering.
|
CUVGRD502A Elements 1,4,5,7 |
5 10/3 | Gutenberg and the origins of type.
|
CUVGRD502A Elements 1,4,5,7 |
6 17/3 |
Italics. Project 1.6 Italics lettering exercise Project 2 Typographer research group project |
CUVGRD502A Elements 1, 3,4,5,7 |
7 24/3 | Type (overview of historysince Gutenberg, type classification) Project 1.7 Exercise: 4 classes of serif type |
CUVGRD502A Elements 1, 4,5,7 |
8 31/3 | Project 2 Typographer Research presentation | CUVGRD502A Elements 1-7 |
MID SEMESTER BREAK |
CUVGRD502A Elements 1,4,5,7 |
|
9 14/4 | High contrast scripts and type Project 1.8 Copperplate script and Modern Serif lettering exercise with flexible nib |
CUVGRD502A Elements 1,4,5,7 |
10 21/4 |
Project 1.9 Missing character exercise Project 1.10 Modern Gothic script exercise |
CUVGRD502A Elements 1,4,5,7 |
11 28/4 | Submit project 1, Folio of 10 tasks. Project 3 Hand lettered menu layout.
|
CUVGRD502A Elements 1-5 |
12 5/5 |
Project 3 Hand lettered menu layout. Produce final draft. |
CUVGRD502A Elements 1-7 |
13 12/5 |
Project 3. Produce 3D visual, complete template |
CUVGRD502A Elements 1-7 |
14 19/5 | Submit project 3 Project 4. 3D letterforms. Type as image. Produce word from 3D letters. |
CUVGRD502A Elements 1- 5 |
15 26/5 | Project 4. 3D letterforms. Experiment with potential for abstract imagery through photography. Submit Project 4 |
CUVGRD502A Elements 1-7 |
16 2/6 | Assessment |
Learning Resources
Prescribed Texts
There are no compulsory prescribed text in this course – This course has recommended books listed under ‘References’ |
References
Bosler, D., 2012, Mastering Type, HOW Books |
|
Coles, S., 2012, The Geometry of Type, Thames & Hudson |
|
Kane, J., 2011, A Type Primer, Laurence King |
|
Highsmith, C., 2012, Inside Paragraphs, Font Bureau |
|
Tselentis, J., 2012, Typography, Referenced, Rockport Publishers |
|
Craig, J., 2012, Designing With Type (5th Edition), Random House |
|
Lupton, E., 2010, Thinking With Type (2nd Edition), Princeton Architectural Press |
|
Spiekermann, E., 2014, Stop Stealing Sheep & find out how type works, (3rd edition) Adobe Press |
|
Cheng, K., 2005, Designing Type, Laurence King |
|
Waters, Sheila, 2014, Foundations of Calligraphy, John Neal, Bookseller |
|
The Art of Calligraphy & Lettering, 2011, Walter Foster Publishing |
|
Schulte, E. & Reaves, M. 1994, Brush Lettering, Design Books |
|
Godfrey-Nicholls G, Mastering Calligraphy, Chronicle books 2013 |
|
Grebenstein M, 2012, Calligraphy Bible, Watson-Guptill |
|
Heller, S, Fili, L., 2011. Scripts. Elegant Lettering from Design's Golden Age, Thames & Hudson |
|
Loxley, Simon. Type. The Secret History of Letters |
|
Middendorp, J. 2012. Hand to Type. Gestalten |
Other Resources
You are advised to look at the Learning Hub at myRMIT site and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis.
You will require a personal storage device and tools as outlined in tool kit list.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks in this course are:
- Series of exercises (40% of final grade)
- Design Project 1 (35% of final grade)
- Design Project 2 (25% of final grade)
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Feedback throughout the course may be written, verbal or a combination of both.
Work in class provides the basis for ongoing feedback which should be considered essential for the assessment process.
There are 4 projects, all of which must be completed/submitted. Each project has an allocated percentage of the total grade.
Project 1 is a set of 10 tasks, which will receive verbal feedback in class prior to submission as a folio of tasks.
You are required to demonstrate all learning outcomes to a satisfactory standard.
Assessment
Project 1: Folio of 10 Lettering tasks 40%
Project 2: Typographer Research project 10%
Project 3: Hand lettered menu layoutand 3D visual35%
Project 4: Type as image: 3-D letterform construction 15%
At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend
all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on
how you can proceed to the next stage of developing your projects.
Student feedback at RMIT:
Pick the following link to access the Student feedback webpage
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Pick the following link to access the Student progress policy webpage
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges
that you are aware of the plagiarism implications.
Pick the following link for Cover sheet for submission of works
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Further links - Application for extension of time
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity
Course Overview: Access Course Overview