Course Title: Develop graphic design practice to meet industry needs

Part B: Course Detail

Teaching Period: Term2 2016

Course Code: GRAP9455C

Course Title: Develop graphic design practice to meet industry needs

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C5316 - Diploma of Graphic Design

Course Contact: Ruth Wellington

Course Contact Phone: +61 3 9925 9438

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no prerequisites for this course, however on your timetable, this competency, in conjunction with CUVPRP504A Establish and Maintain Environmentally Sustainable Creative Practice will be referred to as Business 1.

Course Description

In this course you will gain the skills and knowledge required to develop an understanding of relevant graphic design practices whilst addressing both current and emerging industry trends and technologies.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD506A Develop graphic design practice to meet industry needs


1. Develop an industry focus for design practice

Performance Criteria:

1.1 Establish the current and potential range of professional opportunities for graphic design practice 1.2 Determine key professional relationships for graphic designers 1.3 Evaluate ways that graphic designers do business and the business practices they use 1.4 Engage with industry networks and sources as part of a developing professional practice


2. Address key legal and safety requirements for graphic design practice

Performance Criteria:

2.1 Evaluate key legal considerations for graphic design practice 2.2 Build safe work practices into all graphic design work according to relevant legislation and standards 2.3 Practise work in ways that take account of intellectual property issues in graphic design practice


3. Research and evaluate graphic design trends

Performance Criteria:

3.1 Source information on local and global graphic design trends using formal and informal research strategies 3.2 Assess the ways in which industry practice may change in response to different trends 3.3 Evaluate emerging convergence and connections between graphic design and other professions and industries


4. Develop skills to meet trends

Performance Criteria:

4.1 Analyse the impact of current and emerging trends on the skills needed by graphic designers 4.2 Interrogate trends in terms of their impact on fundamental skills and professional tools 4.3 Take action to address the need for own skills development


5. Develop own response to changing trends and technologies

Performance Criteria:

5.1 Assess the implications and consequences of graphic design trends on own work 5.2 Use critical analysis to identify creative or commercial opportunities presented by emerging trends 5.3 Develop systems and habits to identify and respond to industry trends 5.4 Refine approaches to work in the context of current and emerging trends

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Learning activities will take place in a studio or classroom using industry standard tools and resources. You will complete tasks and projects. You will also be required to undertake independent study.

In class activities will include:
• teacher directed activities/projects
• peer review and class presentations
• group discussion
• online research
• ‘workshopping’ of student projects

Out of class activities will include:
• independent project work
• independent web research
• independent retail product research

Teaching Schedule

 This course is in a clustered delivery with - Establish and maintain environmentally sustainable creative practice VART6288C, see corresponding timeline in that course guide.

WeekActivityGRAP9455C Learning ElementsActivityVART6288C Learning Elements
Project 1GDP - Brand analysis & marketing

Project 1CSP:
GD Case study

2Project 1GDP - Research1, 2, 3, 4, 5Task 1CSP:
Eco graphic design
 1, 2, 3, 4
3  Project 1CSP:
GD Case study
 1, 2, 3, 4
4Project 1GDP - Research1, 2, 3, 4, 5  
5No class
6Project 1GDP - Draft and formatting1, 2, 3, 4, 5Project 1CSP - Research 1, 2, 3, 4
7Project 1GDP - Final feedback  Task 2CSP:
Eco packaging design
 1, 2, 3, 4
8Project 1GDP - due in and presentation1, 2, 3, 4, 5  
9Project 2GDP - Designers and their practices1, 2, 3, 4, 5 Project 1CSP - Feedback/formatting 1, 2, 3, 4
10Task 1GDP - Copyright & IP protection

1, 2, 3, 4, 5

11  Project 1CSP - due in 1, 2, 3, 4
Mid semester break Sept 17 - Oct 2 (inclusive)
12Project 2GDP - research/draft1, 2, 3, 4, 5  
13Task 2GDP - Print & packaging regulations1, 2, 3, 4, 5Project 1CSP - presentations 1, 2, 3, 4
14Project 2GDP - final feedback1, 2, 3, 4, 5   
15Project 2GDP due in + Reflection/Presentation1, 2, 3, 4, 5Project 1CSP - presentations  1, 2, 3, 4
16Submission, Feedback & Review Week1, 2, 3, 4, 5  

Learning Resources

Prescribed Texts

There are no prescribed texts
Recommended Texts
Sustainable Graphic Design, Wendy Jedlicka CCP © 2010 [ISBN 978-0-470-24670-2]
Designing sustainable packaging, Scott Boylston © 2009 [ISBN 978-1-85669-597-8]
Sustainable research by designers, an Anthology, edited by Lisa Graham, © 2011 [ISBN 978-1-86335-876-7]


Website references Intellectual Property Australia Australian Copyright Council Creative Commons Australia Australian Graphic Design Association Design Industry of Australia Design Conference

Other Resources

Handouts, booklets and online material (learning hub). RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.

Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks in this course are:

  • Design Project 1 (50% of final grade)
  • Design Project 2 (50% of final grade)

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Assessment Tasks

Feedback throughout the course may be written, verbal or a combination of both.
Smaller tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial assessment task/project.
Overview of Assessment
The assessment will be as follows:
2 x in-class tasks linked to reports/projects
2 x research reports/projects
Presentation of some of these research reports/projects will be required in classtime.

Work to be assessed -  
Two in-class written question and answer tasks and/or activities.
    Task 1 -     IP protections - Trademarks, designs and Copyright – Q&A task, due end of class
    Task 2 -     Print & packaging regulations - Q&A task, due end of class    
Two research projects that will involve written, visual and verbal presentation components.
    Project 1 - Collaborative report on branding/marketing strategies. An investigation of branding and marketing strategies employed by designers in industry. (Due in Week 8)   
    Project 2 - Investigate contemporary designers and their practices. Research their design practices and discuss them in relation to your own design focus. (Due in Week 15)

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend
all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on
how you can proceed to the next stage of developing your projects.

Student feedback at RMIT:
Use the following link to access the Student feedback 

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Use the following link to access the Student progress policy webpage

Cover Sheet or Submission Declaration
You must complete a cover sheet or submission declaration (on Blackboard) for all work. By doing this you are acknowledging that you are aware of the plagiarism implications.
Use the following link for Cover sheet for submission of works

Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Use the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time

On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Grades will be reduced by 10% for each day (or part thereof), for the first two days. If submissions are three days or more late, the work will only be assessed as a pass or fail – it will not be graded. Submissions seven days or more late should still be handed in, however they will not be assessed and will be kept as a record only.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity

Course Overview: Access Course Overview