Course Title: Work with photomedia in creative practice

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: VART6290C

Course Title: Work with photomedia in creative practice

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C5316 - Diploma of Graphic Design

Course Contact : Meredith Chesney

Course Contact Phone: +61 3 9925 9165

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 55

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will develop the skills and knowledge required to work with photomedia in creative practice. This will be achieved by exploring and applying a range of techniques, equipment and materials.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVACD512A Work with photomedia in creative practice


1. Explore the potential of photomedia in own work

Performance Criteria:

1.1 Research the potential of photomedia in own work using appropriate sources of information
1.2 Reference traditional and contemporary approaches to the use of photomedia
1.3 Identify relevant technologies and approaches for the development of photomedia projects
1.4 Develop ideas for work through investigation, exploration, discussion and review


2. Experiment with photomedia

Performance Criteria:

2.1 Confirm a command of the basic technical features and capabilities of chosen technologies
2.2 Explore and experiment with particular features of specific technologies, including the potential of combining technologies for particular purposes
2.3 Achieve different effects by extending the capabilities of photomedia technologies
2.4 Refine ideas through a process of experimentation


3. Create and present finished photomedia work

Performance Criteria:

3.1 Fulfil work objectives through manipulation of technologies with increasing skill and confidence
3.2 Challenge and test technical and conceptual aspects of the work during the development process
3.3 Complete technical requirements for integration of photomedia with other media
3.4 Finalise images and files using appropriate protocols
3.5 Apply safe work practices for chosen photomedia technologies


4. Evaluate work

Performance Criteria:

4.1 Review work in progress in the context of personal, professional and artistic objectives
4.2 Identify and respond to opportunities for refinement and re-thinking
4.3 Evaluate the work process in terms of its efficiency and effectiveness
4.4 Evaluate finished work in terms of its coherence with the project concept, technical resolution and suitability for the intended purpose

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

 Learning activities will take place in a computer lab using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities may include:
-class exercises
-practical demonstrations
-group discussion
-review and revision
-peer learning
-peer teaching and class presentations
-teacher directed group activities/projects
-workshopping of student projects including peer/lecturer feedback

Out of class activities may include:

-independent research
-independent project based work
-studio practice
-online tutorials and activities
-review and revision

Teaching Schedule

<thead> <th scope="col">Session Week</th> <th scope="col">Session Description</th> <th scope="col">Due Dates</th> </thead>
01Course Introduction 

Introduction to Photoshop (Formative Learning)

  • Tools & Workspace
  • Basic Functions
  • Intro exercises

Images for print (Formative Learning)

  • Preparing digital images for Print
  • Formats and Compression
04Image Basics (Formative Learning)
  • Pixel Based Images: Bit Depth & Colour Mode
  • Image Fundermentals: Curves, End Dot Placement
05Task 1 (Formative Task with Feedback)

  • Spot the Difference
  • Basic retouching and editing
Task 1

06Colour Imaging Editing (Formative Learning)
  • Colour Settings, Workspace & Tools
  • Adjustment Layers
  • Casts, Colour Correction, Grey Balance
07Image Capture (Formative Learning)

  • Image Capture Technologies - Scanners, Cameras and Mobile devices
Task 2 (Summative) Delivered
Digital Image Folio – stock imagery
08Task 2 (Summative)
Digital Image Folio – stock imagery
09Task 2 (Summative)
Digital Image Folio – stock imagery
10Feedback Session Task 2 (Summative)

  • Staff Feedback and review
  • Peer Review
  • Self Assessment

Task 2
DUE start of class


Editing Techniques (Formative Learning)

  • Masking, Clipping Paths, Blending Modes
  • Duotones Greyscale Conversion, Duo, Tri & Quadtones
Task 3 (Summative) Delivered
Image Editing Folio - techniques

Advanced Editing & Techniques (Formative Learning)

  • Complex Selections - channel based & refine
  • Displacement Maps
  • Photo Compositing,
  • RAW

Task 3 (Summative)
Image Editing Folio - techniques (before & after, how)

14Task 3 (Summative)
Image Editing Folio - techniques (before & after, how)

Task 3

15Revision Activites (Formative Learning) 
16Task 4 Knowledge & Skills Test (Summative) DUE

Learning Resources

Prescribed Texts

There are no compulsory prescribed text in this course – This course has recommended books listed under ‘References’


Title: A Guide to Graphic Print Production – 3rd edition / [Kaj Johansson, Peter Lundberg, Robert Ryberg].
Author: Johansson, K. (Kaj)
Other Author(s): Lundberg, Peter. and Ryberg, Robert.
Publisher: Hoboken, N.J. : Wiley, 2011.


Title: Graphic Design : Australian style manual
Author: Andrew Townley Barnum ... [et al.].
Other Author(s):Barnum, Andrew Townley.
Publisher: North Ryde, N.S.W. : McGraw-Hill, 2011.


Other Resources

You are advised to look at the course myRMIT site (Blackboard) and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.
You will require a personal storage device and tools as outlined in tool kit list.
Amongst the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.

Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks in this course are:

  • Imaging Project 1 (30% of final grade)
  • Imaging Project 2 (50% of final grade)
  • Knowledge Test 1 (10% of final grade)
  • Knowledge Test 2 (10% of final grade)

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks and exercises provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative activities.
This course has 3 Summative Tasks, all of which must be completed. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.

Formative Task:
Task 1 – (Formative)
Spot the Difference – basic retouching and editing
Due week 05

Summative Assessment Tasks

Task 2 – 30%
Digital Image Folio – stock imagery
Due week 10 (start of class)

Task 3 – 50%
Image Editing Folio - techniques (before & after, how)
Due week 14

Task 4 – 20%
Knowledge & Skills Test
Due week 16

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:

CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special Consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e-Submission process. Information regarding the e-Submission process can be located e-submission
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

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