Course Title: Research visual communication history and theory
Part B: Course Detail
Teaching Period: Term1 2013
Course Code: COMM7313C
Course Title: Research visual communication history and theory
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C5316 - Diploma of Graphic Design
Course Contact : Leigh Milward
Course Contact Phone: +61 3 9925 9426
Course Contact Email:leigh.milward@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 55
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
There are no prerequisites for this unit, however this unit is delivered alongside BSBDES402A Interpret and respond to a design brief in a studio cluster called Design 1.
Course Description
While undertaking this unit you will research visual communication history and theory and to apply that research to own professional practice. Visual communication professionals inform and enrich their practice through their understanding of history and theory. It provides context, inspiration and reference for contemporary design solutions. History and theory may relate to a particular period of time, a particular aspect of visual communication, or be broader in nature. At this level, research is an independent activity, with some guidance and mentoring as required.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVGRD501A Research visual communication history and theory |
Element: |
3. Present ideas about visual communication history and theory |
Performance Criteria: |
3.1 Develop substantiated opinions and ideas about visual communication history and theory |
Element: |
1. Select focus for research |
Performance Criteria: |
1.1 Select a focus for visual communication research based on specific needs and perspectives |
Element: |
2. Conduct critical analysis |
Performance Criteria: |
2.1 Identify and investigate issues and ideas in the development of visual communication |
Element: |
4. Develop own practice from research |
Performance Criteria: |
4.1 Determine potential for integration of research findings into own work |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.In class activities will include:
•Lectures
•Peer teaching and class presentations
•Group discussion
•Online research
•Library research
•Independent project based work
•Teacher directed group activities/projects
•Class exercises to review discussions/lectures
•‘Workshopping’ of student projects
•Analysis/critique of relevant reading material
Out of class activities will include:
•Independent research activity
Teaching Schedule
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources. | |||
Week | Session description | CUVGRD501A | BSBDS402A |
2 |
Introduction - What is Graphic Design? Difference between Graphic Design and fine art. Role of designer in relation to client and target audience. Lecture: Late 19th century Graphic Design infuences. Colour-blocking: Due week 6, March 18th. Incorporates exercises 1-5
|
1-4 | 1 |
3 |
Lecture: Early nineteenth century Graphic Design influences. Vienna Secession, Plakatstil, Fauvism, Cubism, Futurism Exercise 1. Mindmapping, brainstorming, conceptualizing, record and collect data Exercise 2. Presenting ideas and concepts Composition:
|
1-4 | 1,2 |
4 |
Lecture: Early nineteenth century Graphic Design influences - 1920s, Dada Constructivism Composition Exercise 5. Framing, cropping, hierarchy Exercise 6. Create a collage/montage based Dada/Constructivism lecture |
1-4 | 1,2 |
5 |
Lecture: Modernism - The square format Continued... collage/montage based Dada/Constructivism lecture |
1-4 | 1,2 |
6 |
Colour-blocking exercise due this week, March 18th. Lecture: The Book Project 1. Briefing for Giant of Design Book. Due week 11, 29th April An homage to either a pivotal historical or contemporary influence or pioneer/giant of contemporary Graphic Design based on your own research Teacher demonstration: constructing a concertina booklet |
1-4 | 1,2 |
7 |
Lecture: Josef Mueller-Brockman Composition: Designer timeline for Project 1. |
1,4 | 1-5 |
8 |
Lecture: Otto Neurath, symbols/pictograms Studio - presentation of rough ideas for Project 1. |
1-4 | 1-5 |
9 |
Lecture: Modernism - International typographic style Studio - mock up 3d presentation for Project 1. |
1-4 | 1-5 |
10 | Project 1: Finalise, feedback, refining | 1-4 | 1-5 |
11 |
Lecture: The Poster, The Manifesto Project 1 Due this week, April 29th Project 2 briefing. Design a social poster for a cause. Utilize the historical designers and movements we have covered to inform your own design process. |
1-4 | 1-5 |
12 |
Lecture: Surrealism and conceptual art Presentation of ideas to teacher for feedback History/theory |
1-4 | 1-5 |
13 |
Lecture: Pop Art, Psychadelia Presentation to class of roughs |
1-4 | 1-5 |
14 |
Lecture: Postmodernism Studio - poster feedback Exercise 8, Manifesto Due, May 13th. |
1-4 | 1-5 |
15 | Lecture: Punk | 1-4 | 1-5 |
16 |
Project 2 Due this week June, 3rd Finalise poster |
1-4 | 1-5 |
Learning Resources
Prescribed Texts
None required |
References
Lupton, 2008, Phillips Graphic Design: The New Basics |
|
Heller, Steven and Vienne, Veronique, 2012, 100 Ideas that Changed Graphic Design, Laurence King Publishing. |
|
You are advised to look at the course myRMIT site for ongoing updated information. |
Other Resources
RIT Graphic Design Archive - timeline
http://library.rit.edu/gda/content/gda-designers-within-historical-context
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks in this course are:
- Design Project 1 (50% of final grade)
- Design Project 2 (50% of final grade)
Assessment Tasks
Assesment tasks in this course are either formative or summative.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative tasks.
Summative assessment tasks in this unit are graded. To demonstrate competency in this course you need to complete each one of the following pieces of assessment and have a satisfactory outcome in the summative assessments.
Formative assessment
Colour-blocking exercise: Students will design a mini-poster based on the concept of colour-blocking and research relevant designers who have used this technique.
Within this task are a series of six theoretical and practical exercises related to idea generation, presentation and composition.
Montage/collage: students complete a practical exercise based on a lecture explaining these methods of communication and artists/movements that pioneered it.
Grids: Students learn the function of a grid
Manifesto: Students create their own written Manifesto related to a social poster allocated to the Formative assessment tasks.
Summative assessment
Project 1: Giant of Design Booklet: Students will research a historical or contemporary designer and create a booklet as homage to their career and work. Due, Week 11, April 29th
Project 2: Create a Social Issue Poster: Students will design a poster aimed at lifting the profile of a social issue. Due Week 16, June 3rd.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
HDCompetent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYCNot Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline (unresolved)
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
Course Overview: Access Course Overview