Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: GRAP5306C

Course Title: Interpret and respond to a design brief

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C5316 - Diploma of Graphic Design

Course Contact : Leigh Milward

Course Contact Phone: +61 3 9925 9426

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no prerequisites for this unit, however this unit is delivered alongside CUVGRD501A Research visual communication history and theory in a studio cluster called Design 1.

Course Description

In this course, you will interpret and respond to a brief that requires specific design outcomes. You will develop a concept in discussion with your client/teacher and set clear timelines for completion. You will also document your design process and present these for feedback throughout the production phase and on completion.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402A Interpret and respond to a design brief


1. Interpret design brief

Performance Criteria:

1.1. Correctly interpret the specifications of the design brief
1.2. Establish and clarify user or client for the proposed product/service to inform design decisions
1.3. Identify and clarify specifications, parameters or constraints of the design brief in consultation with relevant colleagues
1.4. Source and evaluate information pertinent to design brief


2. Explore and develop design concept

Performance Criteria:

2.1. Generate ideas for design concept through research, exploration and experimentation
2.2. Develop initial design concept consistent with design brief parameters
2.3. Evaluate and explore options for refining the concept to best meet design brief parameters
2.4. Refine options and select the approach which best meets design brief requirements


3. Liaise with client

Performance Criteria:

3.1. Agree on communication process and frequency of communication with the client
3.2. Present concepts for work at appropriate stages during design process as required
3.3. Present and explore different options and creative ideas with client when appropriate
3.4. Pro-actively seek and act on client feedback
3.5. Reach agreement on concept for work which complies with design brief


4. Plan production of work

Performance Criteria:

4.1. Assess specific design production risks
4.2. Identify all components required to produce a prototype
4.3. Assess technical requirements for production against specified guidelines
4.4. Identify and consult with support services required for production
4.5. Produce a prototype and evaluate against design brief requirements
4.6. Analyse prototype and determine any further adjustments to production requirements
4.7. Finalise production specifications supported by accurate and complete documentation


5. Complete production of work

Performance Criteria:

5.1. Collect and/or organise required components for the work
5.2. Produce or monitor the production of work ensuring all parameters of design brief are met
5.3. Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief
5.4. Seek client approval for work where appropriate to the nature of the design and requirements of design brief

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:
•teacher directed activities/projects
•peer review and class presentations
•group discussion
•online research
•‘workshopping’ of student projects

Out of class activities will include:
•independent project work
•independent web research

Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

WeekSession description Elements 

Mini brief for colour-blocking exercise is delivered. A formative exercise geared towards developing skills to interpret Project 1, an assessable brief.
Students are required to create initial ideas, conduct research and clarify any queries they have in response to the brief with teacher in order to complete the task.
Historical research is conducted to source and evaluate data pertinent to the brief

 1-4 1

Exercise 1. Students generate ideas and explore the concept.
Work is presented at its early stages to garner feedback and liase with client
Historical research is conducted to source and evaluate data pertinent to the brief

1-4 1-5

Exercise 2. Students explore compositional techniques whilst employing the techniques to the colour-blocking exercise in order to refine concept and fulfil brief and client expectations.
Historical research is conducted to source and evaluate data pertinent to the brief

 1-4 1-5

Compositional aspects of design covered to fulfill mini brief.
Refining a brief:
Further design projects such as collage and montage are introduced to enhance creative skills pertinent to completing the design brief optimally.

 1-4 1-5
5Refining a brief:
Further design projects such as collage and montage are introduced to enhance creative skills pertinent to completing the design brief optimally.
 1-4 1-5

Interpreting a brief, feedback crucial to developing an accurate response to brief and client.
Research involved with historical aspect of work to create an integrated piece of visual communication
Teacher demonstration to assist practical application and quality of final product.

1-4 1-5

Composition and Grids
Enhancement of design skills/technical production
Timeline: organisational requirements to fulfill all aspects of brief within set parameters

 1-4 1-5
 8 Presentation of roughs, concept development, feedback 1-4 1-5
 9Finessing, feedback and fulfillling client expectations 1-4 1-5
10Brief/Project 1 Due.
Finishing final piece for approval, and checking that production requirements are met
 1-4 1-5
 11Briefing, research, timeline 1-4 1-5
 12Research, presentation 1-4 1-5
 13Presentation 1-41-5
 14Feedback 1-4 1-5
 15Final production feedback 1-4 1-5

Presentation and submission to client
Brief/Project 2 Due

 1-4 1-5

Learning Resources

Prescribed Texts

None required


You are advised to look at the course myRMIT site for ongoing updated information.

Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.

Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks in this course are:

  • Design Project 1 (100% of final grade)

Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.
Assessment tasks:
Formative Assessment
Colour blocking
Summative Assessment
Project 1: Design giant booklet. Students will research a historical or contemporary designer and create a booklet as homage to their career and work. Due semester 1, week 10.
Project 2: Social issue poster. Students will design a poster aimed at lifting the profile of a social issue. Due semester 1, week 16.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:


Competent with High DistinctionHD
Competent with DistinctionCDI
Competent with CreditCC
Competency Achieved - GradedCAG
Not Yet CompetentNYC
Did Not Submit for AssessmentDNS

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline (unresolved)

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview