Course Title: Explore and apply the creative design process to 2D forms

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: GRAP5294C

Course Title: Explore and apply the creative design process to 2D forms

School: 320T Architecture & Design

Campus: City Campus

Program: C5325 - Diploma of Visual Merchandising

Course Contact: ben.mastwyk

Course Contact Phone: +61 3 99254819

Course Contact Email: ben.mastwyk@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will develop the skills and knowledge required to explore and creatively apply the design process to the development of 2 dimensional (2D) forms.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES302A Explore and apply the creative design process to 2D forms

Element:

1. Source information on 2-dimensional design

Performance Criteria:

1.1. Identify and access relevant sources of information on 2-dimensional design
1.2. Evaluate and collate information to build a knowledge of 2-dimensional design
 

Element:

2. Explore the creative design process for 2-dimensional forms

Performance Criteria:

2.1. Use creative thinking techniques to generate a range of ideas and options
2.2. Use experimentation to explore and challenge a range of different ideas
2.3. Challenge assumptions, reflect on ideas and refine approaches
2.4. Consciously change perspective, and evaluate ideas and situations in new ways
 

Element:

3. Communicate concepts or ideas through application of design processes to 2-dimensional forms

Performance Criteria:

3.1. Investigate and reflect on how a particular concept or idea might be communicated in a 2-dimensional form
3.2. Select materials, tools and equipment relevant to the realisation of the concept or idea
3.3. Apply a creative design process to produce a range of 2-dimensional concept realisations
3.4. Reflect on own application of design process and success in communicating the concept or idea
3.5. Seek and obtain feedback from others about the 2-dimensional form and its success in communicating the concept or idea
3.6. Present and store concept realisations or samples in a format which takes account of the need for professional presentation and potential value for future work
 


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

In class activities will include:
• peer teaching and class presentations
• group discussion
• online research
• independent project based work
• teacher directed group activities/projects
• class exercises to review discussions/lectures
• ‘workshopping’ of student projects

Out of class activities will include:
• online research
• independent project based work


Teaching Schedule

1 Intro to Illustrator
Vector shape name excercise

Introduce Vinyl Name exercise
Intro to Google Drive
* Bring Illustration for review NEXT WEEK

1.1, 1.2 
2 * Bring Illustration for review
Pen Tool
Vector Pen Name exercise
Scanning & printing demonstration
 1.1, 1.2, 2.2, 2.2, 2.3, 2.4
3 Scan artwork and convert to vector.
Use Drive app to get photos to computer
Prepare for vinyl cutting & submit
1.1, 1.2, 2.2, 2.2, 2.3, 2.4
4 Vinyl cutting
* Bring VMP images NEXT WEEK
 1.1, 1.2, 2.2, 2.2, 2.3, 2.4
5 Intro to InDesign
Create layout for presentation
* Use VMP images
 1.1, 1.2, 2.2, 2.2, 2.3, 2.4
6  Use Master Pages & Styles
Discuss InDesign for presentation
Appropriating styles
 1.1, 1.2, 2.2, 2.2, 2.3, 2.4
7  Basic Photoshop editing  1.1, 1.2, 2.2, 2.2, 2.3, 2.4
8  Introduce Visual Identity Brief
Create Mood Boards
  1.1, 1.2, 2.2, 2.2, 2.3, 2.4, 3.1, 3.2, 3.3, 3.4, 3.5, 3.6
9  Prepare VMP Folio for review
Present initial concepts
 1.1, 1.2, 2.2, 2.2, 2.3, 2.4
10  Create Digital Mockups  1.1, 1.2, 2.2, 2.2, 2.3, 2.4, 3.1, 3.2, 3.3, 3.4, 3.5, 3.6
11  Present Visual Identity concept   1.1, 1.2, 2.2, 2.2, 2.3, 2.4, 3.1, 3.2, 3.3, 3.4, 3.5, 3.6
12  Introduce large format poster brief  1.1, 1.2, 2.2, 2.2, 2.3, 2.4
13  Submit large format poster
Apply Visual Identity to VMP Folio
 1.1, 1.2, 2.2, 2.2, 2.3, 2.4
14  Print Large format posters  1.1, 1.2, 2.2, 2.2, 2.3, 2.4
15  Submit VMP Folio  1.1, 1.2, 2.2, 2.2, 2.3, 2.4
16  Submit Visual Identity Brief   1.1, 1.2, 2.2, 2.2, 2.3, 2.4, 3.1, 3.2, 3.3, 3.4, 3.5, 3.6
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Learning Resources

Prescribed Texts


References

All resources supplied online at benvmvm.wordpress.com


Other Resources


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:
Practical exercises and 1 major project

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
 


Assessment Tasks

Produce graphics and output to cut vinyl. C/NC

Produce printed presentation in Indesign. C/NYC

Design Personal Visual Identity and apply to stationary. Graded

Design graphics for and produce large format poster. C/NC


Assessment Matrix

Course Overview: Access Course Overview