Course Title: Design and produce merchandising and in-store presentations
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: MKTG7849C
Course Title: Design and produce merchandising and in-store presentations
School: 320T Architecture & Design
Campus: City Campus
Program: C5325 - Diploma of Visual Merchandising
Course Contact: Sam Falanga
Course Contact Phone: +61 3 9925 4819
Course Contact Email: sam.falanga@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Kylie Evans - 9925 4028
Justin Compton - 9925 4678
Nominal Hours: 90
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this unit you will develop the skills and knowledge required to apply knowledge of fixture and display systems and store design to analyse retail outlets or specific store area merchandising requirements and develop plans for merchandising and in-store presentations in response to client briefs.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER519 Design and produce merchandising and in-store presentations |
Element: |
1. Research fixture systems. |
Element: |
2. Conduct merchandising analysis. |
Element: |
3. Develop merchandising plans. |
Element: |
4. Research, obtain and maintain mannequins. |
Element: |
5. Develop fashion presentations. |
Element: |
6. Develop fabric presentations. |
Element: |
1. Research fixture systems. |
Performance Criteria: |
1. Produce comprehensive working plans. 1.1.Identify relevant product categories in merchandising and presentation plans, according to store merchandising policy and image. |
Element: |
2. Conduct merchandising analysis. |
Performance Criteria: |
2. Produce colour blocked presentations of store interiors. 2.1.Develop colour blocked visuals of store interiors for wall fixture systems, floor racks and floor gondolas. |
Element: |
3. Develop merchandising plans. |
Performance Criteria: |
3. Produce strategically designed visual presentations for a range of merchandise categories. 3.1.Approach relevant store personnel for product for use in displays according to store procedures. |
Element: |
4. Research, obtain and maintain mannequins. |
Performance Criteria: |
4. Dress merchandisers. 4.1.Select and assemble male, female and child torso or bust, or abstract display forms according to the planned product presentation. |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
You will be able to apply knowledge of fixture and display suystems and store deisgn to analyse retail outlets or specific store area merchandising requirements and develop plans for merchandising and in store presentations in repsonse to client briefs.
Methods of assessment used to access practical skills and knowledge will include a range of the following:
- observation of performance in the workplace
- a simulated retail merchandising in-store design project
- third party reports from a supervisor
- a folio of personally developed ideas
- an illustrated report on the process of remerchandising a store’s product
- client feedback
- answers to questions on standard procedures for the care maintenance and storage of mannequins
Teaching Schedule
SEMESTER 1 - 2014
TEAM 2A
Week 1 - Week 9
Front Window Brief TYPO
Week 10 - Week 13
Retail Branding Internal Window Brief
Week 14 - Week 15
Sale Brief in Display Bay
Week 16
External Window Project - Sportsgirl
TEAM 2B
Week 1 - Week 2
Sale Brief in Display Bay
Week 3 - Week 13
Front Window Brief - T2
Week 14 - Week 16
Retail Branding Internal Window Brief
TEAM 2C
Week 1 - Week 11
Front Window Brief - Victoria Market
Week 10 - Week 12
Sale Brief in Display Bay
Week 13 - Week 16
Retail Branding Internal Window Brief
TEAM 2E
Week 1 - Week 4
Retail Branding Internal Window Brief
Week 5 - Week 16
Front Window Brief - ZOOS Victoria
Week 7 - Week 8
Sale in Display Bay Brief
Learning Resources
Prescribed Texts
Pinterest Google Images Blogs Inside Retail Magazine Rag Trader VMSD magazine Inspiration magazine Pantone Colour charts |
References
Other Resources
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:
VM manual
Display installation
Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
SEMESTER 1 - 2014
Front Window Installation - formative (C/NYC)
Retail Branding Window - summative (graded)
Sale Display in Bay - formative (C/NYC)
Assessment Matrix
Course Overview: Access Course Overview