Course Title: Plan and build visual presentations for a range of merchandise categories

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: MKTG7852C

Course Title: Plan and build visual presentations for a range of merchandise categories

School: 320T Architecture & Design

Campus: City Campus

Program: C5325 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 9925 4819

Course Contact Email: sam.falanga@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Kylie Evans - 9925 4028

kylie.evans@rmit.edu.au

Justin Compton - 9925 4678

justin.compton@rmit.edu.au

Nominal Hours: 90

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this unit you will develop the skills and knowledge required to produce comprehensive working plans and safely build a range of displays, selecting styles and compositions that best promote the merchandise category. It involves the application of design, planning and construction skills and knowledge in retail settings to accepted work health and safety  standards.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRXMER407 Plan and build visual presentations for a range of merchandise categories

Element:

1. Produce comprehensive working plans.

Performance Criteria:

1. Research fixture systems. 1.1.Determine styles, prices and correct usage and assembly of a wide range of merchandisers through research and supplier visits.
1.2.Demonstrate correct merchandising on fixtures to client satisfaction.
1.3.Demonstrate correctly balanced merchandise placement on wall fixture systems to industry standard.
 

Element:

2. Produce colour blocked presentations of store interiors.

Performance Criteria:

2. Conduct merchandising analysis. 2.1.Identify and negotiate parameters of the brief with a retail industry client.
2.2.Negotiate specific client needs to be included in analysis.
 

Element:

3. Produce strategically designed visual presentations for a range of merchandise categories.

Performance Criteria:

3. Develop merchandising plans. 3.1.Produce wall and floor fixture and merchandising plans to industry standard and address the specific needs of the retail outlet.
3.2.Detail the key physical elements of the outlet that affect merchandising performance.
3.3.Develop scale-rendered versions of exterior elevation, interior perspective, fixture placement (plan), and stock placement (elevation) as required and to industry standard.
3.4.Produce an illustrated report on the process of remerchandising the store’s products.
3.5.Predict sales figures before and after remerchandising.
 

Element:

4. Dress merchandisers.

Performance Criteria:

4. Research, obtain and maintain mannequins. 4.1.Determine styles, purchase prices, price to hire and methods of presentation of store mannequins through research and visits to industry suppliers.
4.2.Develop and maintain a working file of mannequin looks, styles and poses, specific manufacturers and suppliers.
4.3.Obtain mannequins for specific merchandising projects according to store policy.
4.4.Demonstrate correct assembly techniques for a variety of store mannequins according to industry standard practice.
4.5.Implement industry standard procedures to ensure cleanliness and safe storage for mannequins.
4.6.Care for and store mannequin wigs, according to industry standard practice.

5. Develop fashion presentations. 5.1.Arrange and group male and female fashion presentations according to designated design principles.
5.2.Produce industry applicable marker concept layouts for a range of visual presentations.
5.3.Select wigs, and assemble and dress mannequins, according to industry standards and client image requirements.
5.4.Install and arrange mannequins in situ according to planned themes.
5.5.Produce and install suitable props as required to suit the storyline of the display.
5.6.Implement industry standard presentation, site housekeeping procedures and relevant work health and safety (WHS) principles.


6. Develop fabric presentations. 6.1.Develop budget, mid range and up-market concept sketches for the visual presentation of fabrics using mannequins.
6.2.Develop fabric presentations involving suitable industry standard stylistic arrangements targeting the specific market sector.
6.3.Create and install suitable signage, depicting price and typographic design in harmony with the product presented.
6.4.Create and apply strategic compositional design themes to fabric displays.

 


Learning Outcomes



On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

You will be able to apply outcomes, skills and knowledge required to produce comprehensive working plans and safely build a range of displays, selecting styles and compositions that best promote the merchandise category. It will involve the appliation of design, planning and construction skills and knowledge in retail settings to accepted work health and safety (WHS) standards. 

Methods of assessment used to access practical skills and knowledge will include a range of the following:

  • observation of performance in the workplace
  • a simulated retail merchandising in-store design project
  • third party reports from a supervisor
  • a folio of personally developed ideas
  • an illustrated report on the process of remerchandising a store’s product
  • client feedback
  • answers to questions on standard procedures for the care maintenance and storage of mannequins


Teaching Schedule

SEMESTER 1 - 2014

TEAM 2A

Week 1 - Week 9

Front Window Brief TYPO

Week 10 - Week 13

Retail Branding Internal Window Brief

Week 14 - Week 15

Sale Brief in Display Bay

Week 16

External Window Project - Sportsgirl

 

TEAM 2B

Week 1 - Week 2

Sale Brief in Display Bay

Week 3 - Week 13

Front Window Brief - T2

Week 14 - Week 16

Retail Branding Internal Window Brief

 

TEAM 2C

Week 1 - Week 11

Front Window Brief - Victoria Market

Week 10 - Week 12

Sale Brief in Display Bay

Week 13 - Week 16

Retail Branding Internal Window Brief

 

TEAM 2E

Week 1 - Week 4

Retail Branding Internal Window Brief

Week 5 - Week 16

Front Window Brief - ZOOS Victoria

Week 7 - Week 8

Sale in Display Bay Brief


Learning Resources

Prescribed Texts

Pinterest Google Images Blogs Inside Retail Magazine Rag Trader VMSD magazine Inspiration magazine Pantone Colour charts


References


Other Resources


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.

Assessment tasks are:
1 x VM manual 
1 x installation 

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.


Assessment Tasks

SEMESTER 1 - 2014

Front Window Installation - formative (C/NYC)

Retail Branding Window - summative (graded)

Sale Display in Bay - formative (C/NYC)


Assessment Matrix

Course Overview: Access Course Overview