Course Title: Style merchandise for photography

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: MKTG7857C

Course Title: Style merchandise for photography

School: 320T Architecture & Design

Campus: City Campus

Program: C5325 - Diploma of Visual Merchandising

Course Contact: Justin Compton

Course Contact Phone: +61 3 9925 4819

Course Contact Email:

Name and Contact Details of All Other Relevant Staff



Justin Compton




Sue Robinson


Janelle Low

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will develop the skills and knowledge required to apply knowledge of current design trends and principles of design work to source, prepare and arrange props and merchandise for photography, according to promotional briefs.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER516 Style merchandise for photography


1. Work effectively as a stylist.

Performance Criteria:


1.1.Perform work with an emphasis on research, planning and forecasting.

1.2.Complete resourcing for photo shoot within prescribed deadlines and to specified budgets.

1.3.Develop and maintain a stylist kit.


2. Collaborate with key creative and production personnel.

Performance Criteria:


2.1.Interpret promotional job brief.

2.2.Communicate effectively with creative and production team members and accept responsibility for own output.


3. Carry out steps in stylist planning.

Performance Criteria:


3.1.Document action plan and critical milestones and complete tasks according to timelines.

3.2.Identify and access a suitable worksite environment.


4. Manage props and merchandise for photographic assignments.

Performance Criteria:


4.1.Source props and merchandise and acquire within set timeframes as required for specific assignments.

4.2.Hire props according to industry procedures where required.

4.3.Develop and maintain a current and ongoing resource file of services and supplies for current and future assignments.


5. Place merchandise and props for photographs.

Performance Criteria:


5.1.Demonstrate the application of design principles to two-dimensional (2-D) and three-dimensional (3-D) work in styled arrangements.

5.2.Select colour and apply technical lighting and camera arrangements to achieve outcomes in promotional brief.

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Required skills

  • communication and interpersonal skills to:
  • ask questions to identify and confirm requirements
  • collaborate effectively with team members through clear and direct communication
  • use and interpret non-verbal communication
  • use language and concepts appropriate to cultural differences
  • work in a team
  • creative thinking skills to apply design principles to the interpretation of client’s brief
  • literacy skills to document action plan and maintain an ongoing resource file
  • time-management skills to source and obtain props and materials to meet deadlines

Required knowledge

  • application and effects of light on colour in photography
  • contemporary design issues and trends relating to styling merchandise
  • copyright and intellectual property issues and legislation and their impact on design practice
  • photographic techniques and terminology
  • psychological and marketable characteristics of colour in visual merchandising
  • elements and principles of design


Teaching Schedule

              SEMESTER 2 2015

Week 9

Introduction to Photo Styling ( Course Outline)

Exercise 1 – Ad Agency Research

Exercise 2 - Specific Resource Task


Week 10

Exercise 3  Studio Styling 1 ( Magazine Cover)

Stylist Kit, Lighting, Camera etc

Week 11

Styling Session in Studio 1/2 group

Prep 1/2 group

Week 12

BRIEF 4: Styling session in studio - ½ group 
Other ½ to work on BRIEF 1 and BRIEF 2

Week 13

BRIEF 4: Styling session in studio - ½ group 
Other ½ to work on BRIEF 1 and BRIEF 2

Week 14

BRIEF 1: Oral presentations in Class
BRIEF 5: Studio Styling 2 (Cheese)
Start writing data for Workbook(B2) for Photo-shoot (B5).

Week 15

BRIEF 5: Styling session in studio - ½ group

Other ½ to work on BRIEF 2

Week 16

BRIEF 5: Styling session in studio - ½ group 
Other ½ to work on BRIEF 2

2015     Stage 3 Team 2F

Week 1

• BRIEF 5 Location Shoot (Fashion)
• Develop concept
• Introduction
• Styling Specifics (ppt.)
• Basic Styling necessities (ppt.)

• Contact photographer
• Start writing data for Workbook and prep for Photo-shoot


Week 2

• Discuss Location & Concept in class

Week 3

• Work on Brief 5


Week 4

• Continue to work on Brief 5


Week 5


• BRIEF 6: Location Shoot 1 (Food)
• Brief 5 Due
• Brief 5 review in class

Week 6


• Discuss Concepts for Brief 6
• Continue to work on Brief 6


Week 7

• Continue to work on Brief 6


Week 8

• Continue to work on Brief 6


Week 9

• Brief 6 Due
• Review Brief 6 in class
• Present Brief 7 Free Choice 1&2


Week 10

Discuss Concepts for Brief 7 Part 1 & 2

• Continue to work on Brief 7 Part 1 & 2


Week 11

• Continue to work on Brief 7 Part 1 & 2


Week 12

• Continue to work on BRIEF 7 Part 1 & 2


Week 13

• Continue to work on BRIEF 7 Due


Week 14

• Continue to work on BRIEF 7 Part 2


Week 15

• BRIEF 7 Part 2 Due



Week 16

Tutorial Week


Learning Resources

Prescribed Texts


Other Resources

      It is recommended that students research and use a variety of online resources such as stylist bogs etc. Magazines such as Inside Out, Vogue Living Belle, Frankie, Gourmet Traveller , Vogue, Harper’s Bazzar  and other fashion and Interior decorating magazines are also very useful.

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
The assessment tasks are:
4 x photographic outcomes 

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks

  2. Specific Resource Task Week 13 (Stage 2) C/NY
  3. Studio Styling 1 (Studio Inc. Magazine) Week 13 (Stage  2) C/NYC
  4. Studio Styling 2 (Cheese) Week 1 (Stage 2)
  5. Fashion  Week 5  Stage 3
  6. Food  Week 9 Stage 3
  7. Free Choice 1 & 2 week 13 & 15 Stage 3

Competency based assessment

You will receive feedback with verbal and/or written evaluation of your progress within class time.

The submitted projects will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome.

Assessment Grading: Your final level of assessment for this course will be graded as follows.

CHD  - Competent with High Distinction

CDI - Competent with Distinction

CC - Competent with Credit

CAG - Competency Achieved  -  Graded

NYC -  Not Yet Competent

DNS - Did Not Submit for Asssessment


Assessment Matrix;ID=9pp3ic9obks7 (unresolved)The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT :;ID=9pp3ic9obks7 (unresolved)

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy :;ID=vj2g89cve4uj1 (unresolved)

Special Consideration Policy: (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration.




Late Submission & Extensions


Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.


If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor.






Extension form link – Application for extension of time




On Time Submission and Impact of Late Submission


On time submission is an important factor in your assessment.  Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.


The following adjustments for late submission will be made. Grades will be reduced by 10%, for each day (or part thereof), for the first two days. If submissions are three days or more late, the work will only be assessed as a pass or fail – and not graded. Submissions seven days or more late, should still be handed in, however they will not be assessed and will be kept as a record only








When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided.
For digital online submission please use e-Submission process. Information regarding the e-Submission process can be located e-submission

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity :;ID=kw02ylsd8z3n (unresolved)

Course Overview: Access Course Overview