Course Title: Market the small business

Part A: Course Overview

Program: C5333 Diploma of Interior Design and Decoration

Course Title: Market the small business

Portfolio: DSC Portfolio Office

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG8028C

City Campus

TAFE

320T Architecture & Urban Design

Face-to-Face

Term1 2018

Course Contact: Jenny Crowley

Course Contact Phone: +61 3 9925 4819

Course Contact Email: aud.ve@rmit.edu.au



Course Description

This unit describes the skills and knowledge required to monitor and improve business performance via a clear marketing strategy integrated into the business plan.

It applies to individuals who operate a small business independently or within a larger organisation. Individuals in this role analyse and interpret market data.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBSMB403 Market the small business

Elements:

Determine a marketing mix for the business

Develop marketing strategies

Implement marketing strategies

Monitor and improve marketing performance


Learning Outcomes

Refer to elements

 


Overview of Assessment

Assessment for this course will be project based.