Course Title: Undertake project work

Part B: Course Detail

Teaching Period: Term1 2016

Course Code: BUSM8720C

Course Title: Undertake project work

School: 650T Vocational Business Education

Campus: City Campus

Program: C5335 - Diploma of Business (Public Relations)

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email:sally.parrott@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

 Vicki Kyritsis
Vicki.kyritsis@rmit.edu.au      

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course covers the performance outcomes, skills and knowledge required to undertake a straightforward project or a section of a larger project. This unit addresses the management of projects, including developing a project plan, administering and monitoring the project, finalising the project, and reviewing the project to identify lessons learned for application to future projects.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBPMG522A Undertake project work

Element:

3. Administer and monitor project

Performance Criteria:

3.1 Take action to ensure project team members are clear about their responsibilities and the project requirements
3.2 Provide support for project team members , especially with regard to specific needs, to ensure that the quality of the expected outcomes of the project and documented time lines are met
3.3 Establish and maintain required record-keeping systems throughout the project
3.4 Implement and monitor plans for managing project finances, resources and quality
3.5 Complete and forward project reports as required to stakeholders
3.6 Undertake risk management as required to ensure project outcomes are met
3.7 Achieve project deliverables

Element:

1. Define project

Performance Criteria:

1.1 Access project scope and other relevant documentation
1.2 Define project stakeholders
1.3 Seek clarification from delegating authority of issues related to project and project parameters
1.4 Identify limits of own responsibility and reporting requirements
1.5 Clarify relationship of project to other projects and to the organisation's objectives
1.6 Determine and access available resources to undertake project

Element:

2. Develop project plan

Performance Criteria:

2.1 Develop project plan in line with the project parameters
2.2 Identify and access appropriate project-management tools
2.3 Formulate risk-management plan for project, including work health and safety (WHS)
2.4 Develop and approve project budget
2.5 Consult team members and take their views into account in planning the project
2.6 Finalise project plan and gain necessary approvals to commence project according to documented plan

Element:

4. Finalise project

Performance Criteria:

4.1 Complete financial record keeping associated with project and check for accuracy
4.2 Ensure transition of staff involved in project to new roles or reassignment to previous roles
4.3 Complete project documentation and obtain necessary sign-offs for concluding project

Element:

5. Review project

Performance Criteria:

5.1 Review project outcomes and processes against the project scope and plan
5.2 Involve team members in the project review
5.3 Document lessons learned from the project and report within the organisation

Learning Outcomes



Details of Learning Activities

This course is structured to provide students with the optimum learning experience. Students will participate in a combination of group and individual learning activities. These activities will be provided through a combination of face to face teacher/student deliveries plus classroom work time. Additional learning activities will also be provided to students to complete outside of timetabled time


Teaching Schedule

This subject is co-delivered with Develop Public Relations Campaigns MKTG7944C

Induction Session
Prior to training commencement a program level induction session will be conducted that comprises the following:

• Program overview and requirements
• MyRMIT/Blackboard
• Overview of assessment requirements
• Pre-Training Review including:
o Recognition of Prior Learning and Credit Transfers
o Assessment of current skills and knowledge
• Competency/Grading Criteria
• Plagiarism
• Appeals
• Extensions
• Feedback
• Privacy
• Submission requirements
• Resubmission policy
• Where to get support
• Student responsibilities
This subject is co-assessed and delivered with Develop PR campaigns                         

Week 1   Introduction to the link between PR campaigns and managing a project.

Week 2   What is a campaign and understand the public relations aspect of managing a campaign.

Week 3    Project intiation

Week 4    Client briefings for major assignment

Week 5    Business case project scope terms of reference

 Week 6  Defining a campaign 
(Assessment 1 due - feedback will be provided by week 8)

Week 7  Developing a campaign plan

Mid semester break

Week 8  Manage time and manage risk 

Week 9  Manage campaign budget

Week 10  Administer and monitor campaign

Week 11  Major assignment
(Assessment 2 due - feedback will be provided by week 13)

Week 12  Major assignment

Week 13  Preparation for group campaign presentation 

Week 14  Assessment 3 - Group campaign presentation to class (feedback will be provided by week 16)

Week 15  Group campaign presentations to class 

Week 16  Return final assessment and schedule any resubmission for next week


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.


Assessment Tasks

You are required to complete three tasks. You must successfully complete all three tasks to be deemed competent in this course.

Task 1: Analysis of Public Relations Campaign
Assessment date: Week 6
For this assessment you will research a campaign provided by the teacher and look at the different components.  This will be done in an essay format. (500 words)
Type: Individual  

Task 2: Campaign Development
Assessment date: Week 13
For this assessment you will work in a group formulating a Public Relations campaign for a supplied client. (2000 word report)
Type: Group assessment piece (up to 4 students per group)

You will develop campaign recommendations for a new pitch for a supplied company or organisation. Group activities requiring development of strategies and creative recommendations.
Key Elements to Include
• Research – Students should conduct primary/secondary research into
o the industry to identify key issues, competitor strengths and weaknesses, relevant trends and other critical background information
o the market to clarify key drives for this market, demographic data, media consumption habits
• Campaign Strategy – Identify two separate over-arching approaches that could serve to achieve the campaign objectives
• Campaign Tactics – Outline the critical tactics that will comprise the backbone of the campaign. Be creative with your campaign and consider using a multi-platform approach incorporating a combination of media and non-media channels such as events, guerrilla stunts, social media, viral, sponsorship, media kits, celebrity endorsement, journalist familiarisations etc.
• Rationale – Relay the rationale as to why the proposed campaign strategies will achieve the objectives of the brief also outlining any key barriers to success.

Task 3: Group Presentation
Assessment date: In class week 14 and 15
For this assessment you will present to the class and your client your proposed campaign - this will be done in the same group as assessment 3.
Type: Group

Submission Requirements
You should:
• Ensure that you submit assessments on or before the due date.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of each assessment task is available on blackboard.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.

Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: http://www.rmit.edu.au/students/assessment/extension
Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf
Where an extension of greater than seven days is needed, you must apply for special consideration.
Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination
More Information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w
Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf

Resubmissions (VET Programs):
If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”. If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following
More Information: http://rmit.edu.au/browse;ID=7usdbki1fjf31
Marking Guide (Competency):
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying. You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.
Marking Guide (Grading)
After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:

Final Grades table:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment
Further information regarding the application of the grading criteria will be provided by your teacher.
 


Assessment Matrix

Course Overview: Access Course Overview