Course Title: Manage the public relations publication process
Part B: Course Detail
Teaching Period: Term2 2015
Course Code: MKTG6048C
Course Title: Manage the public relations publication process
School: 650T Vocational Business Education
Campus: City Campus
Program: C5335 - Diploma of Business (Public Relations)
Course Contact : Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email:sally.parrott@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Alain Grossbard
alain.grossbard@rmit.edu.au
99255522
This course is co-delivered and co-assessed with Develop and Maintain PR Strategies
Nominal Hours: 45
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course describes the performance outcomes, skills and knowledge required to manage the design, production, implementation and evaluation of public relations publications in accordance with organisational requirements.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBPUB501A Manage the public relations publication process |
Element: |
1. Research publication requirements and segment target audience |
Performance Criteria: |
1.1 Prepare a public relations research brief that specifies the research objectives, methodology, time schedule and budget |
Element: |
2. Plan public relations publications |
Performance Criteria: |
2.1 Ensure publication purpose is consistent with the organisation’s mission, vision and corporate values |
Element: |
3. Develop and evaluate public relations publications |
Performance Criteria: |
3.1 Design and write publication text in accordance with communication objectives and house style |
Learning Outcomes
Details of Learning Activities
Major Assignment – Public Relations Plan Report and Publishing this Report
Individual or pair assessment
A written report on the student’s own public relations strategies and publication process. Supportive activities will require development of strategies and creative recommendations. Covers students’ knowledge, skills in project concepts and strategic thinking will be tested based on lecture notes and activities covered during the semester. Preparing, submitting and presenting to a client a full set of public relations publications recommended for the required project, event or campaign. Individual activity may require presentation to client on development of strategies, creative, media and budgetary recommendations. All team members to participate in the Report and presentation. Report to support presentation and contact reports of student team meetings required.
Presentation of Major Assignment
Individual or pair assessment
Students are required to deliver to the class an oral presentation on what they have learnt from their interview of a practising public relattions practioner . The student can use any form of presentation. Assessment of your oral delivery to the class will be based on the following criteria:
i. Appropriate explanation and details
ii. Presentation of information (include attention-getting introduction and summary)
iii. Spelling and grammar
iv. Eye contact with class during report, avoidance of excessive reading
v. Conversational quality,
vi. Effective use of visual aids – charts, slides, whiteboard, and/or other media if available.
Teaching Schedule
Week
Week Commencing 2015 Topics
1 6 July
Course Induction
• Course delivery and assessment details
• Course support documents – any text books or readings
• Online learning environment – go through Blackboard shell
• Grading – remind them of codes and no marks (codes at end of doc)
• Plagiarism – must have signed cover sheets on all assessments
• Appeals – take them through this process and where it is on website
• Extensions – take them through process (details on website.)
• Feedback – when they can contact you and expect a response.
• Submission requirements – how all work must be uploaded and how
• Resubmission policy – one resubmission, marked to a pass allowed
• Where to get support - Student study support details
• Student responsibilities – must check emails and bb shells weekly
2 13 July Introduction - What are public relations strategies? What is the PR Publication process? Understand the public relations aspect of managing such a process
Assignment provided.
Publication process - publishing
3 20 July Publication process - publishing
4 27 July Publication process - publishing
5 3 August PR Strategies
6 10 August Target groups
7 17 August Potential situations
8 24 August Design – Case Studies
Mid Semester Break
31 August – 4 September inclusive
9 7 September Manage the implementation of public relations plans
10 14 September Manage the implementation of public relations plans
11 21 September Finalise the public relations publication
12 28 September Major Assignment submission
13 5 October Presentations
14 14 October Presentations
15 21 October Return final assignment and schedule any resubmission for next week
16 28 October No classes - Resubmissions only
Learning Resources
Prescribed Texts
References
Other Resources
Nil
Overview of Assessment
Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical assessments, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.
Assessment Tasks
This course is co-assessed with Develop and Maintain PR Strategies
Assessment 1 Major Assignment – Public Relations Plan Report and Publishing this Report
Individual or pair assessment
Assessment of a written report on the student’s own public relations strategies and publication process. Supportive activities will require development of strategies and creative recommendations. Covers students’ knowledge, skills in project concepts and strategic thinking will be tested based on lecture notes and activities covered during the semester.
Individual assessment - Assessment of students’ original printed copies of examples of publications developed, including an oral interview/presentation of students’ portfolio of evidence
Preparing, submitting and presenting to a client a full set of public relations publications recommended for the required project, event or campaign. Individual activity may require presentation to client on development of strategies, creative, media and budgetary recommendations. All team members to participate in the Report and presentation. Report to support presentation and contact reports of student team meetings required.
Assessment of students’ original printed copies of examples of publications developed, including an oral interview/presentation of students’ portfolio of evidence
Students will receive ongoing feedback on your progress in the course. Feedback on assessment will be given in a timely manner. You will be informed about how to improve your performance in the competency/course and what you need to do to be deemed competent or to gain a pass in the assessment.
Length of Report: 2500 words and production of the publication
The grade for this assessment task is worth 85% of your overall grade in this course (50% of the Report and 35% for the Publication).
Assessment 2 – Presentation of Major Assignment
Individual or pair assessment
Students are required to deliver to the class an oral presentation on what they have learnt from their interview of a practising public relattions practioner . The student can use any form of presentation. Assessment of your oral delivery to the class will be based on the following criteria:
i. Appropriate explanation and details
ii. Presentation of information (include attention-getting introduction and summary)
iii. Spelling and grammar
iv. Eye contact with class during report, avoidance of excessive reading
v. Conversational quality,
vi. Effective use of visual aids – charts, slides, whiteboard, and/or other media if available.
Presentation: 3 minutes
The grade for this assessment task is worth 15% of your overall grade in this course.
Assessment Matrix
An Assessment matrix is provided in the course guide in RMIT Blackboard
Other Information
Nil
Course Overview: Access Course Overview