Course Title: Develop event concepts

Part B: Course Detail

Teaching Period: Term2 2016

Course Code: BUSM7949C

Course Title: Develop event concepts

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5336 - Diploma of Fashion Styling

Course Contact: Anni Juracich

Course Contact Phone: +61 3 9925 9236

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Franco Schifilliti

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no pre-requisites for this course

Course Description

In this course you will actively participate in styling events including a fashion runway from concept and planning  to after show activities. You will be required to work as part of a team working collaboratively to achieve set outcomes.
This unit is delivered and assessed with BUSM7948C (SIRXQUA002A) Lead a team to foster innovation and MKTG7954C (SITXEVT604) Develop and implement event management plan              

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SITXEVT602 Develop event concepts


1. Evaluate and explore needs and opportunities.

Performance Criteria:

1.1 Research and evaluate existing information that informs new concept development.

1.2 Expand the potential of new ideas through exploration of opportunities beyond the obvious.

1.3 Evaluate factors that impact event concept development.

1.4  Develop preliminary ideas on innovative and different ways to address needs and opportunities in consultation with relevant stakeholders. 


2. Develop a range of creative approaches.

Performance Criteria:

2.1 Use creative thinking techniques to generate innovative and creative concepts.

2.2 Challenge, test and experiment with different concepts as part of a collaborative process.

2.3 Evaluate event concepts in terms of suitability for the target audience or purpose, feasibility and commercial potential.

2.4 Take account of regulatory, risk and sustainability considerations as concepts and ideas are developed.

2.5 Identify resources required to achieve desired outcomes.

2.6 Evaluate and select strategies for achieving desired outcomes.

2.7  Present proposed concepts in an appropriate format.    


3. Refine concepts.

Performance Criteria:

3.1 Ensure concept development process is open to ongoing refinement and testing.

3.2 Seek input and feedback on concepts from relevant stakeholders.

3.3 Seek specialist advice on creative and technical aspects of proposals as required.

3.4 Compare concepts with best practice examples of similar products, programs, processes or services.

3.5 Use creative and practical criteria to determine the advantages and disadvantages of different concepts.

3.6 Evaluate constraints on the realisation of concepts.

3.7  Refine proposals based on analysis and feedback. 


4. Progress concepts to operational stage.

Performance Criteria:

4.1 Verify the operational practicality and cohesiveness of the concept through consultation and analysis.

4.2 Develop implementation specifications from refined concepts.

4.3 Present specifications to relevant parties for approval, funding or approval.

4.4 Facilitate effective planning and implementation through timely provision of information on the concept relevant stakeholders.

4.5  Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future.    

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.

Details of Learning Activities

Learning activities may include tutorials, workshops and simulated projects. Activities are structured for you to experience what it's like to work as a stylist on fashion shows and events. This experience will come from simulated and real life events where you will work as part of a team to assist and oversee projects. You will be required participate in problem solving activities, post event analysis and discussions.


Teaching Schedule




What is involved in working as a team?

  • Communication
  • Collaboration
  • Trust
  • Reliability
  • Initiatives-share with team
  • Collective to discuss ideas
  • Feed back

Overview of What’s Involved in organising an event

  • Who is the client?
  • What is the brief?
  • What outcome is desired?
  • What steps are taken ?

Plan to be drawn up to achieve the goal


Brief in Assignment 1


Ice breaker – NIDA Trust exercise:

  • Small groups
  • Each participant takes a turn of learning to trust

 Ice breaker- communication exercise:

              Back to back drawing- work out shapes


Each student to research an event and answer:

  • Who was the client?
  • What was the brief?
  • What outcome was desired?
  • What steps were taken ?
  • Evaluate if successful or not



How a fashion show is put together- the steps required

The importance of a stylist/producer

The necessity of a stylists kit

Co-ordinate & style for a show a selection of clothes & accessories brought into class- work in 3 teams- evaluation

Out of class activity: research 2 recent fashion shows; 1 overseas, 1 local which you admire & give reasons why

Present to class the following week


Unpack last week’s out of class activity

Overview of RMIT Open Day fashion show on 14 August plus extra activities & displays planned for the day

Draw up timelines for show

The various responsibilities/tasks involved in putting on the fashion show tt

Brainstorming of ideas for Open Day- displays

                                                                       -extra activities

                                                                       -music suggestions



Taking a holistic approach to the event,  chart all the responsibilities involved for the Open Day fashion show plus activities & displays

Allocate students to tasks

Overview of dealing with key people in an event

Putting together a hair & makeup brief for the show

Using your knowledge of fashion trends from your other class put together the top 4 trends you would use in a fashion show you were styling; search for visual references including how to style each trend- present to class

Out of class activity:

Compile a brief for the hair & make up style for the Open Day fashion show- show references


Unpack last weeks out of class activity

Working on elements of the Open Day Fashion Show


Hands on follow up of responsibilities



Drawing together all the elements of the Open Day Fashion Show in 2 days time(Sunday 14 August)

Hands on follow up of responsibilities


Post show analysis

Discussion in class on what worked & what did not work

How each student felt about their allocated role & what they learnt

Reminder that Assignment 1 written part on analysis of show due next week


 First discussion on Spring Racing show the students will plan & execute in Week 13

Location of the show

The various steps required

Draw up timelines for the show

Out of class activity:

Start researching Images of top to toe looks using hats& bags suitable for the races



Unpack out of class activity from week 8


Event planning:

Your event objectives should be SMART

Your event should be FAMOUS

Explanation what each letter stands for

Collating ideas for the Spring Racing show to be presented in week 13

Aim to foster innovation

-where clothes will come from

-who will supply shoes

-who will supply hats

- where will models come from

-a choreographer


Brief in assignment 2 & 3


Work out ways to use social media to publicise the show


Plans for a fashion shoot of one of the outfits to be used in publicity


Consolidation of all aspects of the Spring Racing show so planning can begin in detail

Commence mood boards for the show:

Styling references

Hair & make up references


Working on Spring Racing show

Fashion shoot executed


  Working on Spring Racing show

Hands on follow up of responsibilities


Spring Racing show this week

Hands on follow up of responsibilities

Follow up posting images on social media


Post show analysis

Assignment 2 & 3 due next week


Recap on principles of event management

Q & A with a leading event specialist

Feedback & questions from students





Learning Resources

Prescribed Texts


Other Resources


You will have access to a simulated styling design workroom equipped with light boxes, fitting rooms and facilities such as computer laboratories as required.

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian Michelle Matheson (Brunswick)

You will also have access to the RMIT on-line Learning HUB

Overview of Assessment

This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard.

You will receive feedback from the teacher at the conclusion of each assessment task.

Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.

Results for this course are delivered and assessed in accordance with Graded competency-based assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Students will be eligible for a graded result higher than Competency achieved only if work is submitted on time and competency has been demonstrated on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:


Assessment Tasks

Assessment Task 1 - due Week 8
Show you are a team player in co-ordinating & managing the various aspects of a runway show. Aspects include those leading up to the runway show & those on the day of the show

Assessment Task 2 - due Week 15
Demonstrate the ability to successfully manage a fashion based event from concept to execution and post event analysis.

Assessment Task 3 - due Week 15
Build understanding  and participation in the creative process and ideas for an event. Prepare and utilise a production schedule. Demonstrate an ability to work in a team to achieve the desired outcome.

Assessment Matrix


 Assessment Task 1Assessment Task 2Assessment Task 3
Element 1 - Evaluate and explore needs and opportunitiesX X
Element 2 - Develop a range of creative approachesX X
Element 3 - Refine conceptsX X
Element 4 - Progress concepts to operational stageXX 




Other Information


Study and learning Support:

Study and Learning Centre (SLC) provides free learning and academic development advice to all RMIT students.
 Services offered by SLC to support numeracy and literacy skills of the students are:
 - Assignment writing, thesis writing and study skills advice
 - Maths and science developmental support and advice
 - English language development

Please refer to find more information about Study and Learning Support.

Disability Liaison Unit:

Students with disability or long-term medical condition should contact Disability Liaison Unit to seek advice and support to complete their studies.
 Please refer to find more information about services offered by Disability Liaison Unit.

Special consideration Policy (Late Submission)
 All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline :

Special consideration:

Please refer;ID=riderwtscifm (unresolved) to find more information about special consideration.


Plagiarism is a form of cheating and it is very serious academic offence that may lead to expulsion from the University.

Please refer: to find more information about plagiarism.

Course Overview: Access Course Overview