Course Title: Use social media tools for collaboration and engagement

Part B: Course Detail

Teaching Period: Term1 2018

Course Code: COMM5967C

Course Title: Use social media tools for collaboration and engagement

Important Information:

This unit is a core within the Diploma of Fashion Styling and must be successfully completed to achieve this qualification

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5336 - Diploma of Fashion Styling

Course Contact: Anni Juracich

Course Contact Phone: +61 3 9925 9236

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Bianca Christoff

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are No pre-requisites for this course

Course Description

In this course you will explore and establish a professional social networking presence relevant to the fashion styling industry, developing skills around choosing appropriate images and writing copy for different target audiences and social media platforms.

This unit is delivered and assessed with COMM5967C (CUFWRT301A) Write content for a range of media

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

ICTWEB201 Use social media tools for collaboration and engagement


1. Describe the different types of social media tools and applications

Performance Criteria:

1.1 Explain the characteristics of the term ‘social media’
1.2 Identify different types of social-media tools and applications
1.3 Illustrate some of the issues associated with the use of social media tools and applications


2. Compare different types of social media tools and applications

Performance Criteria:

2.1 Select one social media type to review
2.2 Review the most popular tools, and applications, within that social media type
2.3 Itemise the benefits across a range of the most popular tools and applications
2.4 Select the most appropriate social media tool or application


3. Set up and use, popular social media tools and applications

Performance Criteria:

3.1 Identify the social media tools and applications available for possible implementation
3.2 Initiate the preferred social media tools, and applications, for use
3.3 Establish the social media interface, using text and file content
3.4 Initiate social networking interaction
3.5 Test and evaluate tools, and applications, for ease of use
3.6 Present the findings

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements within a fashion styling context.

Details of Learning Activities

Learning activities may include tutorials, practical workshops and off campus research where you will be challenged to reflect and debate on different concepts and issues surrounding social media and appropriate language when posting on different platforms .
You will be required to participate in case study learning, problem solving activities, self-reflection and discussion.  Activities will encourage both individual and group based learning responsibilities and outcomes.

Teaching Schedule

Week  Topic ActivityAssessment
1 Introduction to Social Media RMIT Intro Tour
Instagram bloggers video

Present Task 1 – brief 1

“Mood in pictures”
2Looking at themes Social Media Speaker

Social media theme questionnaire

In class:  review personal Instagram themes

Present Task 2 – brief 1

Colour palette/ theme


Due: Task 1 - brief 1

3Instagram Bio

Set up Insta Bio

“Flowers and my favourite things


Bring in props for following week

Present Task 3 – brief 1

“Flowers and my favourite things


Due: Task 2 – brief 1

4Practical – image making Prac –Bring props into class to create imagery task 3 

Present Task 4 – brief 1

“These boots are made for walking…. my urban life”

5 VAMFF Working on Runway shows 
6The importance of #Hashtags

Present task 5 – brief 1

Fashion Collage


Work on task 5 in class


Due task 3 +4

Present task 6 –“Geometric shape”

Geometrical Practical

Flat lay
Work on task 6 in class prac 
8Colour and negative spaceWorking on task 7 in class prac

Due Task 5 + 6 – brief 1

Present Task 7 –brief 1”Colour and negative space”

Snapshot of your Insta page


Showing Visuals to class

ASSESSMENT 1 Due at Beginning of class
(online submission)

10The importance of Copy writing and social media

Writing copy

Guest speaker

ASSESSMENT 1 Due at Beginning of class


11Concept development – A day on the life….

In class discussion

Drafts – blog writing

Blog/ teacher/review
12Drafts of 3 blogs complete  

Blog/ teacher/review

Fianlising concept  
13Practical styling imagery for social mediaPractical   
14Practical styling imagery for social media  Practical   
15Presentation AT3    ASSESSMENT 3 Due at Beginning of class
16Feedback and Review    


Learning Resources

Prescribed Texts


Other Resources

You will have access to a simulated styling design workroom  and facilities such as computer laboratories as required. Plus an On-line learning HUB

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides including
•Fashion magazines
•Fashion Books
•Database and Blog sites (e.g. WGSN)
•library guides

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian Michelle Matheson (Brunswick)

Overview of Assessment

Assessment is ongoing throughout the course and has been designed to measure achievement of each element in a flexible manner. Assessment will incorporate a variety of methods including projects and assignments designed for students to demonstrate their ability to profile and tailor marketing to different segments. To successfully complete these course students must demonstrate competency in all elements as listed. 
This course is assessed in accordance with competency-based assessment. All assessment tasks must be completed before competency can be achieved. Feedback will be provided throughout the semester on all assessment tasks. 

Results for this course are delivered and assessed in accordance with Graded competency-based assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC  Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Students will be eligible for a graded result higher than Competency achieved only if work is submitted on time and competency has been demonstrated within the standard enrolment period and on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:

Assessment Tasks

Assessment Task 1 -Styling for Social Media
Due - Weekly submission with final submission due Week 9
You will establish an Instagram account to post and caption original imagery that reflects your aesthetic as a stylist. You will be showcasing work/imagery and engaging from a stylists point of view.All imagery and captions must be uploaded with captions to Google drive on a weekly basis.

Assessment Task 2 -Engaging with Social Media 
Due - Week 10
You are to research the different tools associated with the social media Instagram platform. You will create a moving image and captions to post to Instagram utilising the tools you have researched to enhance your post and caption.

Assessment Task 3 - Posts for Social Media  
Due Week 15
You are to write 3 blogs including visual media assets to post to your blog site which is linked to your Instagram page. Your blog posts will describe interesting events you have participated in or relate to you as a stylist. One of these blog posts must be about a day in the life of a stylist.

Assessment Matrix


Element 1 Describe different types of social media tools and applications

Element 2 Compare different types of social media tools and applications

Element 3 Set up and use popular social media tools and applications

Task 1 - Styling for Social Media



3.1, 3.2, 3.3, 3.4

Task 2 - Engaging with Social Media

1.1, 1.2, 1.3

2.1, 2.2, 2.3, 2.4

3.1, 3.2, 3.3, 3.4, 3.5, 3.6

Task 3 - Posts for Social Media



3.2, 3.3, 3.4



Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:   Special consideration Policy (Late Submission)  All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the RMIT student essentials/assessment page.       Academic Integrity and Plagiarism –  RMIT University has a strict policy on plagiarism and academic integrity.   The following link provides important information on the following topics that relates to all courses:  • Student Feedback at RMIT • Student Progress • Special Consideration, appeals, and discipline • Academic Integrity • Student Progress Committee (SPC) • Assessment Grades • Classification of award   Credit Transfer and Recognition of Prior Learning:  Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification). Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.  Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.     Study and learning Support: Study and Learning Centre (SLC) provides free learning and academic development advice to all RMIT students.
 Services offered by SLC to support numeracy and literacy skills of the students are:
 - Assignment writing, thesis writing and study skills advice
 - Maths and science developmental support and advice
 - English language development
Please refer to find more information about Study and Learning Support.


Course Overview: Access Course Overview