Course Title: Write content for a range of media

Part B: Course Detail

Teaching Period: Term1 2020

Course Code: COMM7366C

Course Title: Write content for a range of media

Important Information:

This unit is a core within the Diploma of Fashion Styling and must be successfully completed to achieve this qualification

School: 375T Vocational Design and Social Context

Campus: Brunswick Campus

Program: C5336 - Diploma of Fashion Styling

Course Contact: Paul Castro

Course Contact Phone: +61 3 9925 9234

Course Contact Email: paul.castro@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Rachel Howard

rachel.howard@rmit.edu.au

Bianca Christoff

bianca.christoff@rmit.edu.au

 

 

 

 

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There is no pre-requisite for this course

Course Description

This course is designed to give you the skills and knowledge required to write content for a range of different media in a fashion styling context.

This unit is delivered and assessed with COMM5967C (ICTWEB201A) Use social media tools for collaboration and engagement


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAWRT301 Write content for a range of media

Element:

1. Prepare to write content

Performance Criteria:

1.1 Identify production requirements for content with relevant personnel
1.2 Identify purpose of content and publishing medium that may affect the way content will be written
1.3 Identify text-based content that may be incorporated and referenced, and organise copyright clearances as required 1.4 Cross-check with additional sources to find information where there are perceived gaps in text-based content
1.5 Analyse available data to identify needs and perspectives of target users and audience
1.6 Generate a range of ideas relevant to content purpose and target audience
1.7 Evaluate and select most appropriate content ideas and writing styles in consultation with relevant personnel

Element:

2. Draft content

Performance Criteria:

2.1 Classify, structure and sequence content so it is easy to read or navigate
2.2 Draft content using writing and communication principles 2.3 Draft content using writing techniques appropriate to content purpose
2.4 Refine and redraft content to meet creative requirements
2.5 Check content complies with laws and codes of practice relevant to broadcasting and publication
2.6 Provide captions or descriptions for media assets as required
2.7 Apply presentation techniques to enhance readability
2.8 Proofread content and conduct readability tests if appropriate
2.9 Submit final draft to relevant personnel for consideration and review, where appropriate
2.10 Adopt safe ergonomic practices when using screens and keyboards for long periods of time

Element:

3. Finalise content

Performance Criteria:

3.1 Incorporate feedback from relevant personnel into final content, where appropriate
3.2 Submit content by agreed deadline according to organisational procedures
3.3 Save and archive content according to enterprise procedures
3.4 Seek feedback from relevant personnel on content and writing process and note areas for improvement, where appropriate

Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in all the  elements (+ performance criteria) listed for this unit within a fashion styling context.


Details of Learning Activities

Learning activities may include tutorials, practical workshops and off campus research where you will be challenged to reflect and debate on different concepts and issues surrounding social media and appropriate language when posting on different platforms .
You will be required to participate in case study learning, problem solving activities, self-reflection and discussion.  Activities will encourage both individual and group based learning responsibilities and outcomes.


Teaching Schedule

WEEK

CONTENT

ASSESSMENT DUE

01
  • Introduction to Social Media 
  • Looking at ‘The Profile’ and Themes 
  • Target Audience and Purpose
  • Handle and URL
  • Develop Colour Palette and theme
  • Develop mood board
  • Set up profile

 

02
  • Mood in pictures
  • BIO
  • Flat Lay’s - Stop Motion
  • Present ‘Flowers and my Favourite Things’ flat lay
  • Instagram theme presentation
  • Deliver Assessment 1: Research a Range of Tools for Social Media

 

03
  • Practical: Flat Lays (Students to bring props for practical)
  • Practical: Create ‘Flowers and my Favourite Things’ Flat Lay

 

04
  • Understanding Social Media and its characteristics
  • Features and benefits of social media tools and applications
  • Editing tools and applications
  • Analytics and engagement tools
  • Scheduling applications and how they are useful
  • How to research a range of tools activity
  • Edit imagery activity
  • Edit Stop Motion video

 

05

VAMFF Excursion

  • Instagram Stories
  • Practical: Create Instagram Stories for profile

 

 

06
  • Present practical flat lay for Stop Motion assessment task
  • Copyright laws
  • Writing, Editing and Revising copy
  • Visual Assets to sit alongside posts and how to Copyright imagery
  • Social media platforms – function and engagement for Styling
  • Writing activity:
    • Copy Writing and Social Media
    • Tone of Voice
    • Target Audience
    • Perspective
  • Deliver Assessment 2: Draft Copy

Assessment 1: Research a Range of Tools for Social Media Due

07
  • Hashtags
  • Linking Social Media Icons
  • Using Colour and Negative Space to enhance composition
  • Blog activity
  • Introduction to vloggers exercise

 

08
  • How to apply feedback
  • Review the creative process 
  • Self-reflection
  • Meeting and Feedback process
  • Personal reflection activity
  • Selecting copy and content activity for feedback

 

09
  • Meeting with teacher regarding content for social media platforms (use meeting template)
  • 1 on 1 Meeting with teacher for feedback and review on AT2

 

Mid-semester break Thu 09 – Wed 15 April

10
  • Content Creation
  • Presentation to class
  • Deliver Assessment 3: Finalise Content

Assessment 2: Draft Copy Submission Due

 

11
  • Identify social media platforms to populate
  • Establish content
  • Research Activity

 

12
  • Practical: Flat Lays (Students to bring props for practical)
  • Practical: Create flat lay for Instagram upload

 

13
  • Meeting with teacher regarding content for social media platforms (use meeting template)
  • 1 on 1 Meeting with teacher for feedback and review on AT3

 

14
  • Social media strategies and how to market your business with a range of tools and applications
  • Marketing strategies (case study research)
  • Research tools and applications widely used in industry

 

15
  • Presentation to Class
  • Feedback

Assessment 3: Finalise Content Submission Due

16

Feedback Week

Weekly planner may be subject to modification. Students will be notified of any changes.


Learning Resources

Prescribed Texts


References


Other Resources

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:
The learning Lab
www.rmit.edu.au/students/study-support/learning-lab
The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub
English for uni workshops
https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops  


Overview of Assessment

Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.

This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit Assessment


Assessment Tasks

Assessment Task 1: Research a range of tools for Social Media - Completing this assessment will allow you to demonstrate your skills and knowledge in the research and operation of various social media tools and applications.  You will use your research and exploration of social media to style and produce a moving image for your Instagram profile. Due Week 6

Assessment Task 2 Draft Copy - Completing this assessment will allow you to demonstrate your skills & knowledge in applying the principles of writing, communication & presentation to draft content for a social media platform and a targeted audience. Due Week 10

Assessment Task 3 Finalise Copy - Completing this project allows you to demonstrate your skills & knowledge in developing & using a professional presence on social media. You will upload visual and written content to your profile to engage your target audience and evaluate this process. Due Week 15


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

 

Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.

 https://www.rmit.edu.au/students

 

Assessment:

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

 

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

 

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

  Other Resources

You will have access to computer rooms with the most updated versions of the required software we will use in this course. 

Additionally, the University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:

The Learning Lab
 https://www.rmit.edu.au/students/study-support/learning-lab

The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub

English for uni workshops
https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops

Course Overview: Access Course Overview