Course Title: Establish, negotiate and refine a design brief
Part B: Course Detail
Teaching Period: Term2 2018
Course Code: GRAP5360C
Course Title: Establish, negotiate and refine a design brief
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C5336 - Diploma of Fashion Styling
Course Contact: Anni Juracich
Course Contact Phone: +61 3 9925 9236
Course Contact Email: anni.juracich@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Belle Stewart
belle.stewart@rmit.edu.au
Nadia Barbaro
nadia.barbaro@rmit.edu.au
Nominal Hours: 65
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
There are no pre-requisites for this course.
Course Description
In this course you will be investigate styling fashion for TV commercials, print and catalogue in response to a brief. This will include creating a short moving image piece involving the planning, administering and monitoring of the project with an aim to conceptualise and think creatively around a brief.
This unit is delivered and assessed with BUSM7950C (BSBPMG522) Undertake project work and GRAP5364C (STYMED501) Style fashion for TV commercials and print media in response to a brief
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBDES502 Establish, negotiate and refine a design brief |
Element: |
1. Establish design requirements |
Performance Criteria: |
1.1 Identify and make appropriate contact with relevant stakeholders for the design project, in addition to the client 1.2 Identify and source information and references relevant to the design project 1.3 Undertake critical analysis of sources and extract key information to inform the design project 1.4 Liaise with client and other key stakeholders to determine overall objectives and parameters for the design project 1.5 Proactively seek, review and act on information needed to inform constructive communication with client 1.6 Build trust and respect between self and client through effective communication and demonstration of professional integrity |
Element: |
2. Develop and refine design brief |
Performance Criteria: |
2.1 Develop concepts and ideas for inclusion in design brief, taking account of overall objectives and parameters 2.2 Undertake own analysis of concept and challenge ideas and approaches taken to ensure responsiveness to project needs 2.3 Present ideas in an appropriate format/medium and seek feedback from key stakeholders 2.4 Use effective communication techniques to generate discussion, debate and critical analysis 2.5 Re evaluate and refine options based on own analysis and discourse with others 2.6 Establish and agree on final nature and scope of design brief with client and accurately document details |
Element: |
3. Negotiate terms and conditions |
Performance Criteria: |
3.1 Negotiate and agree terms and conditions of brief in accordance with relevant organisational and professional standards 3.2 Clarify, agree and document roles and responsibilities of those involved in the project 3.3 Confirm agreements in writing in accordance with organisational requirements 3.4 Identify the need for specialist advice when developing formal agreements or contracts, and seek appropriate assistance |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.
Details of Learning Activities
Learning activities may include tutorials and simulated workplace exercises where you will be challenged to manage projects from concept to post production. Practical activities will assist you in developing, reflecting and debating different creative response projects. You will be required to participate in problem solving activities, self-reflection and discussion. Activities will encourage both individual and group based learning responsibilities and outcomes
Teaching Schedule
WEEK |
TOPIC |
ACTIVITIES |
01 |
Intro to course Intro to assessment TASK 1 - Make a TVC – Promotional video for RMIT OPEN DAY Start researching the brand. RMIT is a very successful business and has a strong brand identity. |
Research:
Discussion on styling for Film and TV – Costume, props and trend. Intro Brief - Part 1 The Pitch – what is a pitch? Let’s explore and discuss. |
02 |
Continue researching demographic of RMIT audience; Age, socio-economic, school, suburb/town, cultural etc. Brainstorming techniques continued Watch Styling school videos – Central St Martins, London College, Parsons Start shooting around campus, around Brunswick Shoot Franco’s and Bianca’s class activities for extra visual value |
CLASS ACTIVITY…
You are to create a storyboard that illustrates your selected final concept for your Promotional TVC for RMIT This should be shown in no more than 15 cells. Each cell should indicate talent action, camera angle, propping, product placement and dialogue. Storyboard is the map and flow of your concept: Camera angles POV Point of View: identify with character Emotional connection with the viewer The POV of the audience or character whom the audience relates to and can identify with. |
03 |
Promotional Video |
Research ideas around the subject matter and context of the Promotional Video Continue to shoot around campus and Brunswick ‘Hipster Town’
Media release form download and sign
Plan how to Edit your video Plan what you will do with music, sound effects and credits Drawing Storyboard Old school style: watch video https://www.youtube.com/watch?v=B4ekzThzjj0
Drawing Storyboard digital (if you don't like to draw!)
Creating a narrative: https://www.youtube.com/watch?v=LgDwNxGIuCQ
For example: http://anantdesigns4u.blogspot.com.au/2011/08/30-sec-tvc-storyboard.html |
04 |
Presentation of Assessment 1 |
RMIT OPEN DAY Project due in class – present to Belle and the class FOR FEED BACK prior to screening on Sunday 12 August |
05 |
Assessment 2 – Delivered and Discussed A STYLED IMAGE FOR PRINT MEDIA |
You will need to produce a final stills image that will be used for advertising purposes. A TVC often has a still shot that is used for print media campaign. The product is the HERO of the shot (but model, talent and props will feature also) The commercial advertising shot will need to have the tag line “SLURPEE. Fun to say, even more fun to slurp” inserted into the image Choose either product placement with model/talent OR props. SLURPEE – Flavour Fest - research on-trend campaigns Look at ‘The Campaign Brief’ and analyse current drink campaigns |
06 |
Propping
Budget
Finalise concept proposal |
Start looking at set design and props Finalise props and set Looking at the budget – mock EXCEL spread sheet for your records EXCEL Invoice – for your Producer (Producer of the Ad Campaign) Finalising the storyboard Liaising with crew and securing talent and videographer / photographer |
07 |
Presenting Concept proposal |
PowerPoint presentation of Draft One – rough draft to the class for feedback |
08 |
Concept proposal |
Final Draft - Assessment due at start of class. |
09 |
ASSESSMENT 3 – Introduction to PRODUCING YOUR SHOWREEL
What is a showreel? Storying boarding House keepi |
Assigned – Week 8 Due – Week 1. What is a Show Reel? - research and discover 3 different styles in class and describe and analyse their brand identity: https://www.youtube.com/watch?v=qNoJEtJHD44 https://www.youtube.com/watch?v=EK5U5GbSaHs http://www.richard-simpson.com/showreel.php
2. Story Board – research and explore how you want to present your show reel. 3. House Keeping: BUDGETS, WHS, INVOICING & RECEIPTS
Financial record keeping EXCEL: DON'T LOSE RECEIPTS |
10 |
Finalise wardrobe and art department (props and set) Finalise the budget |
|
11 |
Liaising with talent and crew - organisational meetings. |
|
12 |
Meeting with the client (me) to update on all things Show Reel + plan editing. |
|
13 |
Shoot the project |
Wed 10 Oct – Fashion Show |
14 |
Shoot the project |
|
15 |
Present the final edited Show reel. |
|
16 |
Wed 31 Oct – EOY Event |
Learning Resources
Prescribed Texts
References
Other Resources
You will have access to a simulated styling design workroom equipped with light boxes, fitting rooms and facilities such as computer laboratories as required.
The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides: http://rmit.libguides.com/fashionstyling
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Michelle Matheson michelle.matheson@rmit.edu.au (Brunswick).
You will also have access to the RMIT on-line Learning HUB.
Overview of Assessment
This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.
Results for this course are delivered and assessed in accordance with Graded competency-based assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Students will be eligible for a graded result higher than Competency achieved only if competency has been demonstrated on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more. https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Assessment Tasks
Task 1 Promotional Campaign - Due Week 4 The aim of this task is to give you experience in producing a promotional campaign, which includes a television commercial and “stills” grab for a client. This task will assist you in understanding the entire process involved in creating a promotional campaign from pre-production to post production, the roles and terminology of this industry. This is a group assignment - You will form a collaborative team of 3-4 to explore this process. Task 2 Create a Billboard - Slurpee Campaign - Due Week 8 As a stylist you’ll need to develop skills in preparing and pitching concepts For this task you will create and present a series of pitches for a new campaign for 7-11 called SLURPEE FLAVOUR-FEST. One of your pitch concepts will then be selected to go into a photo shoot production for print media (billboard) Task 3 Show Reel - Due Week 15 You must create a video to depict your brand. This is called show reel. This is a self-promotional tool that will be used to show clients and agents your professional style.
Assessment Matrix
| Assessment Task 1 | Assessment Task 2 | Assessment Task 3 | |
| Element 1 - Establish design requirements | x | x | |
| Element 2 - Develop and refine design brief | x | x | |
| Element 3 - Negotiate terms and conditions | x | x |
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:
https://www.rmit.edu.au/students/support-and-facilities/student-support
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. The following link provides important information on the following topics that relates to all courses: https://www.rmit.edu.au/students/student-essentials/rights-and-responsibilities/academic-integrity
• Student Feedback at RMIT
• Student Progress
• Special Consideration, appeals, and discipline
• Academic Integrity
• Student Progress Committee (SPC)
• Assessment Grades
• Classification of award
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview