Course Title: Style creatively for fashion editorial
Part B: Course Detail
Teaching Period: Term2 2020
Course Code: GRAP5365C
Course Title: Style creatively for fashion editorial
School: 375T Vocational Design and Social Context
Campus: Brunswick Campus
Program: C5336 - Diploma of Fashion Styling
Course Contact: Paul Castro
Course Contact Phone: +61 3 9925 9234
Course Contact Email: paul.castro@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Bianca Christoff
bianca.christoff@rmit.edu.au
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
There are no pre-requisites for this course.
Course Description
In this course you will investigate the skills required to creatively conceive and style a fashion editorial for a variety of outputs, and apply these findings to your own practice.
You will also learn how to engage, negotiate with, support and communicate with a team to effectively deliver a creative brief.
This unit is delivered and assessed with EMPL7086C (BSBCMM501) Develop and nurture relationships and EMPL7089C (BSBLDR403) Lead team effectiveness
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
STYEDI501A Style creatively for fashion editorial |
Element: |
1 Create concept for fashion editorial |
Performance Criteria: |
1.1 Relevant research is conducted including target audience 1.2 Any requirements including scope and theme are confirmed and recorded 1.3 Creative idea is pitched to magazine editor 1.4 Detailed budget is prepared and negotiated 1.5 Styling proposal is presented using appropriate presentation methods and signed off |
Element: |
2 Collaborate with photographer to establish the creative team |
Performance Criteria: |
2.1 Photographer is identified, and collaborative relationship established 2.2 Creative team is assembled 2.3 Working relationships with the creative team are established and maintained 2.4 Concept brief is communicated to team and responsibilities and required outputs established |
Element: |
3 Arrange and confirm resources with stakeholders |
Performance Criteria: |
3.1 Research is conducted to determine location, wardrobe and props which support concept 3.2 Wardrobe and prop options are evaluated against creative idea 3.3 Photo shoot and final layout are planned 3.4 Wardrobe is presented for sign off 3.5 Hair and make-up look is confirmed 3.6 Hire costs are negotiated and recorded 3.7 Theme, wardrobe, props and cast is communicated to stakeholders |
Element: |
4 Produce the fashion shoot |
Performance Criteria: |
4.1 Applicable WHS legislative and organisational requirements are verified and followed 4.2 Shoot is monitored to ensure the essence of the image or style is maintained and adjustments are made in line with creative intent 4.3 Photos are styled for best garment representation 4.4 Visual impact is created by strategically placing garments and accessories into the space, taking into consideration design elements and principles 4.5 Damage to garments and props is monitored and avoided |
Element: |
5 Co-ordinate post-production of the project |
Performance Criteria: |
5.1 Final product is edited in consultation with photographer and client as required 5.2 Captions, credits and written narrative are finalised 5.3 Budget is reconciled 5.4 Wardrobe and props are returned 5.5 Final costs are confirmed with suppliers and client |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.
Details of Learning Activities
Learning activities will include:
· class exercises to review discussions/lectures
· online discussion and participation
· analysis/critique of relevant reading material
· design activities or projects
· peer learning
· class presentations
· group discussion
· research
· independent project-based work
· ‘workshopping’ of student projects including peer/lecturer feedback
Teaching Schedule
WEEK |
TOPIC |
ACTIVITIES |
01 |
Introduce course
Introduction of Assessment task 1 |
Group discussion Design elements and principles;
|
02 |
Introduction of Assessment Task 2 Style aesthetic exploration |
|
03 |
Style aesthetic exploration
|
|
04 |
Brief 2: Concept proposal, in class presentation |
Brief 1 Due Concept proposal Brief 2 Due:
|
05 |
BRIEF 2: Shoot time Refine, revise, source, meetings |
|
06 |
Brief 2 due – Presentation
Introduction Brief 3
|
Brief 2 Due Presentation/ discussion;
|
07 |
|
|
08 |
Present concepts – brief 3
|
Brief 3 - Discussion/analysis Present concepts for approval/analysis
Presentation/ discussion;
|
09 |
Brief 3 due – Presentation first half of class
Introduce Brief 4 |
Brief 3 – Due Present work
|
10 |
Develop concept proposal 1 + 2 for brief 4 Discussion and appraisal |
Brief 1 Due Liaising/ refining concept analysis, discussion, research |
11 |
Present concept proposals for brief 4 Work on final brief Liaising with team Product sourcing Location shooting Discussion and appraisal |
Brief 4 –
|
12 |
Shoot time – Brief 4 |
|
13 |
Event preparation – No Class |
Event TBC |
14 |
Preparation for presentation brief 4 |
|
15 |
Brief 4 due – presentation of final work |
Brief 4 due Presentations, feedback, analysis |
16 |
Feedback Week |
While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.
Learning Resources
Prescribed Texts
References
Other Resources
The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:
The Learning Lab
https://www.rmit.edu.au/students/study-support/learning-lab
The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub
English for uni workshops
https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops
Fashion styling library guide;
https://rmit.libguides.com/c.php?g=928317&p=6710138
Overview of Assessment
Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.
This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit Assessment
Assessment Tasks
Assessment Task 1 – Knowledge Assessment Task: In this knowledge assessment task, you will have 29 short answer questions. This assessment task allows you to demonstrate your combined knowledge of developing and nurturing relationships, leading team effectiveness and styling creatively for fashion editorial. Due Week 4.
Assessment Task 2 – Develop your Personal Editorial Style: You will explore your aesthetic editorial style by investigating and analysing artworks from selected galleries, reflecting on how the artwork resonates with your personal style. Based on your research you will create a moodboard, concept and editorial shoot to communicate your personal editorial style. Due Week 6.
Assessment Task 3 – Fashion Parade Advertising Poster and social media collateral: You will conceptualise, style and design a poster and social media collateral to advertise the Diploma of Fashion Styling event. Your layout will need to leave room to accommodate "page furniture" including the headline copy, taglines, dates and venue. One to three posters from all student submissions will be chosen to go into production and be used for advertising the event. Due Week 9.
Assessment Task 4 – Design Realisation for Editorial Shoot: You will conceptualise and style an eight-page editorial based on two fashion trends. As part of the creative process you will liaise with a creative team, including photographer, hair and make-up artist and talent to create your editorial spread. You will present your ideas for approval. Due Week 15.
Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.
Other Information
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview