Course Title: Develop and implement event management plans

Part B: Course Detail

Teaching Period: Term2 2020

Course Code: MKTG8035C

Course Title: Develop and implement event management plans

School: 375T Vocational Design and Social Context

Campus: Brunswick Campus

Program: C5336 - Diploma of Fashion Styling

Course Contact: Paul Castro

Course Contact Phone: +61 3 9925 9234

Course Contact Email: paul.castro@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Michelle Interlandi

michelle.interlandi@rmit.edu.au

 

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no pre-requisites for this course

Course Description

In this course you will actively participate in styling events from concept and planning to implementation and after show activities. You will be required to build and sustain an innovative collaborative team environment to achieve set outcomes outcomes and develop and implement event concept and management plans.
This unit is delivered and assessed with  BUSM8859C (SITEEVT012) Develop event concepts and BUSM8860C (BSBINN502) Build & sustain an Innovative work environment


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SITEEVT014 Develop and implement event management plans

Element:

1. Define planning requirements.

Performance Criteria:

1.1.Analyse event information, scope and objectives to determine planning requirements.

1.2.Identify requirements for consultation and involvement of stakeholders in plan development.

1.3.Assess the impact of internal and external factors on event plan.

1.4.Determine scope, nature and format of event plans.

Element:

2. Develop event plan.

Performance Criteria:

2.1.Consult with stakeholders to facilitate their input and effective event planning.

2.2.Identify risk, regulatory and sustainability issues and incorporate into plan.

2.3.Take account of interrelationships between different event components and their impact on planning.

2.4.Integrate financial, human and physical resource specifications into plan.

2.5.Develop systems and procedures to support the planned event.

2.6.Develop an internal and external communications strategy.

2.7.Negotiate and agree on event plan with stakeholders.

2.8.Agree on evaluation criteria for event success.

2.9.Finalise event plan, clearly identifying priorities, timelines, and responsibilities.

Element:

3. Monitor event plan.

Performance Criteria:

3.1.Implement and monitor activities according to agreed timelines.

3.2.Provide support and assistance to colleagues involved in implementing the plan.

3.3.Monitor implementation of integrated plan for multiple event components to ensure cohesive planning.

3.4.Assess and respond to the need to adjust plan, systems and procedures.

3.5.Provide progress and other reports as required and according to event requirements.

Element:

4. Evaluate event and event plan.

Performance Criteria:

4.1.Obtain feedback from stakeholders according to predetermined evaluation criteria.

4.2.Evaluate event for operational service efficiency, quality and achievement of objectives.

4.3.Review and assess effectiveness of event plan in delivering outcomes, and identify deficiencies.

4.4.Use information to enhance future event planning.


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.


Details of Learning Activities

Learning activities will include:

  • class exercises to review discussions/lectures
  • online discussion and participation
  • analysis/critique of relevant reading material
  • design activities or projects
  • peer learning
  • class presentations
  • group discussion
  • research
  • independent project-based work
  • ‘workshopping’ of student projects including peer/lecturer feedback


Teaching Schedule

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment.  Please check Canvas regularly as any updates will be communicated by your teacher. 

WEEK

TOPIC

ACTIVITIES

01

 

What’s Involved in organising an event

  • Who is the client?
  • What is the brief?
  • What outcome is desired?

Getting down to the business of Event Management:

  • Legislation
  • OHS
  • Fairwork Act
  • Ethical Behaviour

 

 

Brief in Assignment 1

 

 

Each student to research an event and answer:

  • Who was the client?
  • What was the brief?
  • What outcome was desired?
  • What steps were taken?
    • Evaluate if successful or no

WHS Disasters

 

Fyre Festival Activity

02

Getting down to the business of Event Management: 

Leadership

Management Styles

 

What is involved in working as a team?

  • Communication
  • Collaboration
  • Trust
  • Reliability
  • Initiatives-share with team
  • Feed back

 

Communication exercise:

  • Groups of 2
  • Back to back drawing- work out shapes

 

 

Problem Solving Activity

 

Research 2 x Leadership Styles suited for the Fashion Industry:

  • Present the the reasons why

 

 

 

 

 

03

Getting down to the business of Event Management: 

  • Event Concepts
  • Concept & Theories of Innovation
  • Explore Creative ideas
  • Innovation In the Workplace

 

How to develop a fashion Runway

 

 

Source 4 x innovative approaches you could use for a Fashion Show / Launch

Consider the Styling Component

  • Present

 

Out of class activity: research 2 recent fashion shows; 1 overseas, 1 local which you admire & give reasons why

Present to class the following week

 

04

Getting down to the business of Event Management: 

  • Stakeholders
  • Feasibility

 

 

 

Vamff Activity

 

Using your knowledge of fashion trends from your Trends Class put together the top 4 trends you would use in a fashion show if you were styling;

search for visual references including how to style each trend- present to class

 

05

Assessment Task 1 due

 

Brief in Assessment task 2

 

Getting down to the business of Event Management: 

  • Concepts
  • Scope

Event Staffing Activity

 

Event Concept Activity

 

Class Activity: Pinterest Board

 

 

06

 

Brief in Assignment 3

 

Getting down to the business of Event Management:

  • Planning 

 

 

  • Event management Planning Activity

07

 

Getting down to the business of Event Management:

Pitch the 2 x Concepts

 

Business Relationships In Events Activity

 

 

 

 

08

Task 2 due

 

 

Initial discussion on student show - students will plan & execute in Week 13

Location

  The planning steps required

 

Draw up timelines for the show Assessment

 

 

 

09

Unpack out of class activity from week 8

Event planning:

Your event objectives should be SMART

Collating ideas for the Students’ show

 

Social media plan to publicise the show

 

Plans for a fashion shoot to promote event

 

10

 

Consolidation of all aspects of the students’ Event

Source Stock

             Models

               Choreographer

Commence mood boards for the show: Styling references

Hair & make up references

11

Working on Event

Fashion shoot executed

12

Working on Event

Hands on event responsibilities

13

Students’ Event

Hands on

 

14

Q&A with a leading event specialist

 

Post show analysis

Questions from students

15

Recap on principles of event management

Assignment 3 due

Feedback & questions from students

 

 


Learning Resources

Prescribed Texts


References


Other Resources

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:

The Learning Lab
https://www.rmit.edu.au/students/study-support/learning-lab

The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub

English for uni workshops
https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops

Fashion styling library guide;
https://rmit.libguides.com/c.php?g=928317&p=6710138


Overview of Assessment

Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.

This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit Assessment


Assessment Tasks

Assessment Task 1: Knowledge Task - This task is a short-answer knowledge assessment task designed to assess your knowledge relating to building workplace innovation and developing and implementing event concepts and event management plans. Due Week 5.

Assessment Task 2: Creating Event Concepts - Assessment two (2) and Assessment three (3) require you to prepare for two (2) events relevant to the fashion industry. For the first practical assessment, you must develop a preliminary event creative concept for two (2) different events, e.g. a fashion runway show, a fashion product launch etc. Your assessor will advise you on what these two (2) events are, as these events may differ depending on what semester you undertake this assessment in. Due Week 8.

Assessment Task 3: Develop and implement event management plans - This assessment is the continuation in the event planning process previously started . Your task now is to define the planning requirements with further detail to produce a final event management plan. You will then hold the event – implementing your agreed plan and monitor and evaluate your results. Due Week 15.

Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students

 

Assessment:

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

 

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

 

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview