Course Title: Plan and style merchandise photo shoots

Part B: Course Detail

Teaching Period: Term1 2020

Course Code: MKTG8036C

Course Title: Plan and style merchandise photo shoots

Important Information:

This unit is a core within the Diploma of Fashion Styling and must be successfully completed to achieve this qualification

School: 375T Vocational Design and Social Context

Campus: Brunswick Campus

Program: C5336 - Diploma of Fashion Styling

Course Contact: Paul Castro

Course Contact Phone: +61 3 9925

Course Contact Email: +61 3 9925 9234

Name and Contact Details of All Other Relevant Staff

Course Teacher	Rachel Howard Bianca Christoff Sue Robinson
Email	rachel.howard@rmit.edu.au bianca.christoff@rmit.edu.au sue.robinson@rmit.edu.au

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no pre-requisites for this course.

Course Description

In this unit you will explore how to use your fashion knowledge to create a promotional image. You will apply styling techniques to visually arrange products. You will also explore the sourcing and arranging of props to tell a visual story.
You will do this with a variety of products for different promotional briefs, presenting your concepts and images to your peers. This feedback will help you analyse your professional skills.
 
This unit is delivered and assessed with COMM5969C (BSBCMM401) Make a presentation and EMPL7087C (BSBWOR404) Develop work priorities       

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	SIRRMER008 Plan and style merchandise photo shoots
Element:	1. Determine creative direction of photo shoot.
Performance Criteria:	1.1. Access and interpret requirements of a photo shoot brief and clarify photo shoot specifications and constraints. 1.2. Research merchandise styling trends to inform photo shoot styling. 1.3. Identify and seek input from creative sources to inspire photo shoot styling. 1.4. Create mock-ups of styling options and make refinements to enhance visual appeal and photo shoot outcomes. 1.5. Seek input from relevant personnel to determine final styling direction and gain required approval.
Element:	2. Plan photo shoot.
Performance Criteria:	2.1. Determine photo shoot resource requirements and ensure required resourcing is available within allocated budget. 2.2. Create a brief of images to be captured during photo shoot. 2.3. Document a photo shoot schedule and communicate key roles and responsibilities to relevant personnel. 2.4. Identify potential photo shoot issues and undertake contingency planning to minimise impact. 2.5. Seek privacy agreements and permissions from talent involved in photo shoot as required.
Element:	3. Style photo shoot.
Performance Criteria:	3.1. Access photo shoot location and identify and address any health and safety risks. 3.2. Style merchandise and props according to agreed styling and photo shoot plan. 3.3. Review and adjust lighting to enhance photo shoot in consultation with photographer and other personnel as required. 3.4. Provide clear direction and instructions to photo shoot talent and other personnel involved in photo shoot as required. 3.5. Adjust styling throughout photo shoot to meet creative brief. 3.6. Confirm photos listed in brief of images are captured. 3.7. Finalise photo shoot and restore photo shoot location to original condition.
Element:	4. Review images.
Performance Criteria:	4.1. Review images captured during photo shoot and select those that best meet the requirements of the brief. 4.2. Arrange for additional images to be taken if brief of images is not met. 4.3. Organise image editing to enhance images. 4.4. Seek approval of finalised images from relevant personnel.

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in all the elements (+ performance criteria) listed for this unit within a fashion styling context.

Details of Learning Activities

Learning activities may include tutorials, practical workshops and off campus research where you will be challenged to reflect and debate on different concepts and issues surrounding contemporary styling situations and develop solutions styling and presenting merchandise following workplace practices and timelines. You will be required to participate in presentation of ideas and concepts, case study learning, problem solving activities, self-reflection and discussion. Activities will encourage both individual and group-based learning responsibilities and outcomes

Teaching Schedule

WEEK	CONTENT	ASSESSMENT DUE
01	Introduction to Style Merchandise The Role of a Stylist Photo Shoots Style Kits Library Visit (WGSN login) Brief in Flat Lay exercise
02	Key trends and themes for 2020 Deliver Assessment 1: Prepare and Deliver a Presentation Trend Activity Designer / Blogger Activity Flat Lay Exercise
03	Concept Development Mood boards – colour themes Seeking inspiration Copyright Mood board Activity
04	Effective communication in a team Loan Sheets Call / Run Sheets Gathering your team activity Communicating with visual activity VAMFF designer Activity
05	VAMFF EXCURSION *VAMFF: 04-14 Mar *Mon 09 Mar: Labour Day
06	Styling Icons What is good styling? Deliver Assessment 2: Style and Produce an Image Research styling on fashion websites Discussion / team activity	ASSESSMENT 1: DUE
07	Building on a Concept Props Set design / location Colour Palette Trends Poses Brainstorming Creative styling activity Confirm mood board and concept ideas
08	Preparing for a Photo Shoot Shoot responsibilities How to get the best shot Pinning garments and Taping shoes activity Photography activity
09	Refining and streamlining Ideas Time management Making and delivering presentations Ideas activity Time line activity Formatting / Giving presentations activity
10	Presentations of Style for an Image to Class. Lookbooks Deliver Assessment 3: Style, Produce and Create a Lookbook Team Feedback Research Lookbooks Activity Photo story activity	ASSESSMENT 2: DUE
11	Concepts Collaboration – seeking your ideal team Brainstorming Creative styling activity Confirm mood board and concept ideas
12	Concept Proposals delivered to class Team Feedback Concept approved by assessor Finalise shoot details and make changes where necessary	ASSESSMENT 3: Concept Proposal Due
13	Being Resourceful – how to make use of what you have Create a back drop activity
14	Review images from Lookbook to select for final print. Sequencing images	ASSESSMENT 3: Formative feedback images review
15	Presentations of Look Book to Class Team feedback	ASSESSMENT 3: DUE
16	Feedback Week

 WEEKLY PLANNER MAY BE SUBJECT TO MODIFICATION Students will be notified of any changes.

Learning Resources

Prescribed Texts

References

Other Resources

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:
The learning Lab
www.rmit.edu.au/students/study-support/learning-lab
The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub
English for uni workshops
https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops

Overview of Assessment

Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.

This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment

Assessment Tasks

Assessment 1 – Prepare and Deliver a Presentation: As a Stylist, it is critical that you can establish clear concepts and deliver them to the client with complimentary visual aids and strong verbal communication skills. In this Assessment Task you are required to document the various stages of planning for a presentation, you will deliver a presentation to the class, gather feedback then reflect on your performance. Due Week 6

Assessment 2 – Style and Produce an Image : In this assessment task you are required to plan, style and produce 1 x fashion image. Your role is the Creative Director, Stylist and Photographer. You are to collaborate with a Fashion Design student, selecting at least 1 x ‘hero’ garment to style in 1 x fashion image with talent. You may choose to collaborate with hair and make-up artists but you must take the photographs and edit the final image yourself. Due Week 10

 

Assessment 3 – Style, Produce and Create a Lookbook: This assessment will allow you to demonstrate your competence in styling, producing and creating a Lookbook. This assessment brings together two of your courses: Style Merchandise and Styling IT. In Style Merchandise you are required to produce a Lookbook which comprises of 5 x styled looks, one of which will be featured on the cover page. In Styling IT you will learn the technical skills that will help you create both, the Lookbook and the budget report of your expenses. Due Week 15

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

 

Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.

 https://www.rmit.edu.au/students

 

Assessment:

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

 

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

 

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview