Course Title: Maintain and apply creative arts industry knowledge

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: GEDU6109C

Course Title: Maintain and apply creative arts industry knowledge

School: 345T Media and Communication

Campus: City Campus

Program: C5350 - Diploma of Screen and Media

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Janis Lesinskis

Maya Toone

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will cover the skills and knowledge required to maintain creative arts industry knowledge, and monitor and manage your own professional practice.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAIND502 Maintain and apply creative arts industry knowledge


1. Research and apply creative arts industry information

Performance Criteria:

1.1 Research structure and operation of creative arts industry

1.2 Research employment obligations and opportunities within the industry

1.3 Monitor trends and emerging technologies within the industry

1.4 Research legislation and industry protocols relevant to the industry

1.5 Analyse and evaluate accuracy, currency and credibility of information sources to determine that research scope is sufficient

1.6 Compile and maintain accurate and comprehensive details of information gathered and its sources


2. Maintain effective industry networks

Performance Criteria:

2.1 Participate in professional industry bodies and associations to maintain industry knowledge

2.2 Use networking strategies to establish and maintain relationships that enhance own professional practice and profile

2.3 Use communication channels to maximise dialogue with industry contacts and ensure currency and credibility of industry knowledge

2.4 Record details of networking activities and benefits gained from participation


3. Enhance professional practice

Performance Criteria:

3.1 Evaluate own skills and knowledge to identify professional development needs

3.2 Seek advice from relevant people to identify professional development opportunities

3.3 Participate in professional development activities to improve work performance and currency of industry knowledge

Learning Outcomes

On successful completion of this competency, you will have developed and applied the skills and knowledge required to maintain your creative arts industry knowledge, and monitor and manage your own professional practice.

Details of Learning Activities

Learning activities in this course include:

  • class exercises to review discussions/lectures
  • peer learning
  • guest lecture/presentation
  • peer teaching and class presentations
  • group discussion
  • research
  • independent project based work
  • group activities/projects

Teaching Schedule

Note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.



assess tasks

Competency elements


Creative industries research

Introduction to academic and industry research methods and resources. Library information session.


1.1, 1.2, 1.3, 1.4, 1.5, 1.6


Key screen industry organisations and resources researched

Industry overview. The purposes of government bodies, guilds & associations, unions, not for profit organisations. Professional regulations, protocols, procedures, guides identified. Practical research activities.


1.1, 1.2, 1.3, 1.4, 1.5, 1.6


Organisations, government bodies, associations, guilds - resources reviewed

Presentations of findings. Results of research shared and discussed.

Class presentations

1.1, 1.2, 1.3, 1.4, 1.5, 1.6


Businesses and services - resources reviewed

Networking and freelancing services. Presentations of findings. Results of research shared and discussed.

Class presentations

1.1, 1.2, 1.3, 1.4, 1.5, 1.6


Professional procedures, protocols and guidelines

Overview of legal obligations in production of media materials. Obligations and guidelines for working with cast, crew, collaborators, specialist services, public locations. Ethical issues.

Assess 1 due: industry information resources (written summary)

1.1, 1.2, 1.3, 1.4, 1.5, 1.6, 2.1, 2.1, 2.3, 2.4


Copyright and ownership

Concepts, requirements, strategies explored.


1.1, 1.2, 1.3, 1.4, 1.5, 1.6, 2.1, 2.1, 2.3, 2.4


Distribution and exhibition strategies researched:

Methods of getting your finished project to an audience investigated – trends and opportunities explored. Deliverables requirements investigated. Practical research activities.


1.1, 1.2, 1.3, 1.4, 1.5, 1.6, 2.1, 2.1, 2.3, 2.4


Distribution and exhibition strategies reviewed:

Report on current and emerging distribution and exhibition trends and opportunities. Results of research shared and discussed.

Class presentations

1.1, 1.2, 1.3, 1.4, 1.5, 1.6, 2.1, 2.1, 2.3, 2.4. 3.1, 3.2, 3.3


Communities as resources and audiences:

Involvement and support through shared interests, crowdfunding, cultivating an audience. Results of research shared and discussed.

Class presentations

2.1, 2.1, 2.3, 2.4. 3.1, 3.2, 3.3


Developing a professional profile and industry entry strategies:

Professional web presence, mentoring, internships and placements. Approaching potential employers and collaborators.


2.1, 2.1, 2.3, 2.4. 3.1, 3.2, 3.3


Competitions and festivals:

Objectives and strategies explored.


2.1, 2.1, 2.3, 2.4. 3.1, 3.2, 3.3


Trends and opportunities - assessment presentation

Assess 2 due:

trends and opportunities (written summary)

1.3, 1.5, 2.1, 2.1, 2.3, 2.4. 3.1, 3.2, 3.3


Trends and opportunities: case studies



1.3, 1.5, 2.1, 2.1, 2.3, 2.4. 3.1, 3.2, 3.3


Engaging with associations, guilds and networks. Membership, events, workshops, resources

Class presentations

2.1, 2.1, 2.3, 2.4. 3.1, 3.2, 3.3


Methods of organising your own data

Collecting information, planning and tracking your professional activities.


2.1, 2.1, 2.3, 2.4. 3.1, 3.2, 3.3


Career strategy:

Your personalised professional practice and networking plan.

Assess 3 due: Networks and professional practice:Individual  professional strategy (written summary)

1.1, 1.2, 1.3, 1.4, 1.5, 1.6, 2.1, 2.1, 2.3, 2.4. 3.1, 3.2, 3.3

Learning Resources

Prescribed Texts



An information session on the Harvard style for your written assessment work will be given in the first class. This information will also be available at the RMIT website: You are advised to look at myRMIT for ongoing updated information.

Screen Production, 2016 (Report and overview) Australian Trade and Investment Commission, Australian Government

Connolly, R. 2008 EMBRACING INNOVATION A new methodology for feature film production in Australia AFTRS

Buck, A. 2015 POWER IN NUMBERS How filmmakers can benefit from sharing information. AFTRS

Milne, J. 2015 FROM THE HEART TO THE HIP POCKET Pitching for successful crowdfunding AFTRS

Abouchar, C. 2015 INVENTING THE FUTURE Accelerator Programs and the screen industry AFTRS

Wilson, J. GETTING IN THE DIGITAL FRAME a screen producers guide to getting in the digital landscape AFTRS

Lesinskis, J, et al. 2017. RMIT Screen Production Guide

Other Resources

The library has many helpful resources including computers connected to the Web and subject guides that include quality online and print resources for your studies.

The Library provides guides and subject specialist help via your Liaison Librarians.

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in practical exercises, knowledge assessment tasks and may include practical team based projects.

Assessment Tasks

To demonstrate competency in this course you will need to complete all of the components of the assessment to a satisfactory standard. Once you have demonstrated competency, your tasks will be graded. For further information on the assessment and grading criteria, please refer to the myRMIT.

Assess task 1. Research creative arts industry information

In this task you will be asked to investigate and describe two reliable sources of professional information that will be either a government body, professional guild, association, union, business or not for profit organization. You will need to clearly:

  1. state the main purpose, objectives of that body/group/business
  2. briefly describe what kinds of information they supply
  3. state who’s interests they primarily serve
  4. give your analysis on how accurate, detailed, complete, impartial or biased their information is
  5. identify at least two communication channels suitable and potentially useful and for you in relation to the body/group/business you investigated
  6. explain how the above points apply to work activities in the relevant creative arts industry sector


Due in class of week 5


Assess task 2. industry structure and operation

In this task you will be asked to search and find appropriate sources of information for an activity listed below.

Your findings will be shared with by giving a brief presentation to the rest of the class.

Topics to  research will include:

  1. Laws and regulations and guidelines for conduct. You will need to check what you should know about:
  • Safety and risk management obligations that will apply to you (legislation, risk management requirements and basic procedures for film/video production)
  • copyright and ownership of creative works (images, words, music)
  • permission to use recorded images of people (video, film, photographs)
  • vilification, libel and defamation (ethics and what you can and can’t publicly say about people)
  • insurance arrangements for production activities involving
  • notifications to public regarding production activities (film shoots)
  • notifications to police regarding production activities (film shoots)
  • laws and guidelines for filming in or from moving vehicles
  • laws and guidelines that apply to staging violence for filming
  • guidelines for how many hours cast and crew can be asked to work per day
  • guidelines for having children working in your production.
  • obligations of employers in film/video/media production


  1. Methods and trends relating to resourcing and marketing productions, including:
  • Government film bodies as funding opportunities
  • Government film bodies as sources of advice, support, mentoring
  • International crowd funding platforms
  • Local crowd funding platforms
  • TV broadcasters / cable / subscription channels as potential production developers and investors
  • Direct / self distribution via the Web
  • Webisodes as audience research and TV pilots
  • Film festivals (theatrical release)
  • Online film festivals (Web release)


  1. Developments in production and distribution technology, including:


  • Current and new video production formats used professionally
  • Benchmarks and technical specifications required by television broadcasters
  • Benchmarks and technical specifications required by film festivals (cinema screening)
  • Benchmarks and technical specifications required for Web distribution
  • Benchmarks and technical specifications required by cable channels
  • New developments in cameras


  1. Competitions and festivals. Find an example of the following:


  • A film/video competition and its entry requirements
  • A film / video festival and its entry requirements


You will need to explain how the information you have found applies to work activities in the relevant creative arts industry sector.



Due in class of week 12


Assess task 3. Professional knowledge strategy

In this assignment you will be asked to draw on information and concepts explored in previous classes and research presentations to create your own specific set of professional development strategies.

You will need to record networking activities you will use to maintain and enhance your industry knowledge, and

identify how you will participate in professional development activities.


A checklist will be supplied to guide you in formulating specific elements of your individual strategy and will provide you with the format of your written submission.

Due Week 16



Graded assessment in this course uses the following grades:

CHD      Competent with High Distinction
CDI        Competent with Distinction
CC         Competent with Credit
CAG      Competency Achieved - Graded
NYC      Not Yet Competent
DNS      Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. 

The assessment matrix for this course can be found on Blackboard or from your teacher.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

Cover Sheet for Submissions:

You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.


Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:

You will receive spoken and written feedback on all your work.  Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress:

Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

Adjustments to Assessment (eg. applying for an extension of time):

If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.


Course Overview: Access Course Overview