Course Title: Originate and develop concepts

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: GEDU6115C

Course Title: Originate and develop concepts

School: 345T Media and Communication

Campus: City Campus

Program: C5350 - Diploma of Screen and Media

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email: mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course covers the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level.  You will operate with a degree of autonomy, but collaborate with others to generate ideas and refine concepts to the point where they can be implemented.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT501 Originate and develop concepts

Element:

1 Evaluate and explore needs and opportunities

Performance Criteria:

1.1 Research and evaluate existing information that informs new concept development

1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts

1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious

1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation

1.5 Determine whether other players are filling identified gaps or investigating similar opportunities

1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities

1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements

Element:

2 Develop a range of creative approaches

Performance Criteria:

2.1 Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs

2.2 Challenge, test and experiment with different concepts and ideas as part of a collaborative process

2.3 Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential

2.4 Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed

2.5 Identify resources required to achieve desired creative and innovative outcomes

2.6 Evaluate the effectiveness of different strategies for achieving desired outcomes

2.7 Select concepts or approaches that achieve required outcomes in an innovative and feasible way

2.8 Present proposed concepts or approaches in an appropriate format

Element:

3 Refine concepts

Performance Criteria:

3.1 Ensure concept development process is open to ongoing refinement and testing

3.2 Seek input and feedback on concepts from relevant stakeholders

3.3 Seek specialist advice on creative and technical aspects of proposals as required

3.4 Compare concepts with best practice examples of similar products, programs, processes or services

3.5 Use a range of creative and practical criteria to determine the advantages and disadvantages of different concepts

3.6 Evaluate constraints on the realisation of concepts or ideas

3.7 Refine proposals based on analysis and feedback

Element:

4 Develop concepts to an operational level

Performance Criteria:

4.1 Use refined concepts as the basis for developing detailed implementation specifications

4.2 Present specifications to relevant parties for approval, funding or endorsement

4.3 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future

Learning Outcomes


On successful completion of this unit, you will be able to develop an original concept for an online program or webseries, and write a synopsis, treatment and short screenplay. You will also be able to apply effective interpersonal communication techniques, work to deadline and work in collaboration with others including a professional attitude to feedback and its possible incorporation.

 

 

 


Details of Learning Activities

In class learning activities include, but are not limited to:
• Lectures
• Table readings
• Workshops
• Practical exercises
• group discussion
• screenings
• teacher directed group activities/projects
• writing

Out of class activities include, but are not limited to:
• online reading and research
• writing
• independent practical production based work


Teaching Schedule

WEEK

CLASS CONTENT

ASSESSMENTS DUE

BSBCRT501A ELEMENT

CUFWRT501A

ELEMENT

1

Introductions

Overview of course

Assignments

Introduction to web series

The story engine

Generating ideas

Group work to develop web series concepts

Groups formed and contact details shared

 

 

1,2,3,4

 

2

Creating and developing engaging characters

Character types

Character arcs

Motivation

Backstories

 

2,3

2

3

Theme

Genre and audience expectation Brainstorming and developing storylines

 

2,3,4

1

4

Brainstorming and developing storylines

 

3,4

1,2

5

Writing a synopsis

Feedback workshop

ASSIGNMENT 1 DUE

3,4

1,2

6

Synopsis readings

Plotting and structure

 

3,4

1,2

7

Visual language – show, don’t tell

Writing animation

 

1,2,3

1,2

8

Dealing with exposition

The setup and payoff

Foreshadowing

The Reversal

 

3,4

1,2

9

Treatment readings

Screen dialogue

 

3,4

1,2,3

10

A and B stories

The scene

The sequence

ASSIGNMENT 2 DUE

3,4

1,2,3

11

Devising a non-narrative web series

Pitching

 

1,2,3,4

1,2,3

12

Script readings for feedback

 

1,3,4

2,3

13

Script readings for feedback

 

1,3,4

2,3

14

Polished script readings

ASSIGNMENT 3 DUE

4

3

15

Polished script readings

 

4

3

16

Polished script readings

 

4

3

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in practical exercises and knowledge assessment tasks.


Assessment Tasks

 

To demonstrate competency in this course you will need to complete the following assessment to a satisfactory standard.

You will receive feedback on all assessment and where indicated, you will receive a grade. Graded assessment tasks are equally weighted and will determine your final result for this course.

 

 

ASSESSMENT TASKS:

 

 

Assessment task 1: Graded

 

In groups, write a Concept Document for an online show. Include title page (title / audience / genre / format / creatives), logline/premise, synopsis, characters, sets & locations, episode ideas. Each member of the group will contribute to the document and the group will receive a grade as a whole.

 

Due week 5

 

 

Assessment task 2: Graded

 

Workshop and write an episode treatment. Each group member will workshop and write, in industry acceptable format, a two page treatment for an episode of the group’s web series. The treatment will be based upon a synopses to be developed in class and will be read in class.

 

Due week 10

 

 

Assessment task 3: Ungraded

 

Develop and write a short script. Each group member will workshop and write, in industry acceptable format, a five minute narrative script based on your treatment. Scripts will be table-read in class for feedback prior to submission.

 

Due week 14

 

 

Graded assessment in this course uses the following grades:

CHD      Competent with High Distinction
CDI        Competent with Distinction
CC         Competent with Credit
CAG      Competency Achieved - Graded
NYC      Not Yet Competent
DNS      Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. 

The assessment matrix for this course can be found on Blackboard or from your teacher.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: http://www1.rmit.edu.au/students

Cover Sheet for Submissions:

You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.

http://mams.rmit.edu.au/s1llva641yxuz.pdf

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback:

You will receive spoken and written feedback on all your work.  Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

http://www1.rmit.edu.au/policies/assessment-policy

Student Progress:

Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

http://www1.rmit.edu.au/students/acadprogress

Adjustments to Assessment (eg. applying for an extension of time):

If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

http://www1.rmit.edu.au/students/assessment/adjustment

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

http://www1.rmit.edu.au/students/academic-integrity

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

http://www1.rmit.edu.au/students/enrolment/credit

 

Course Overview: Access Course Overview