Course Title: Apply visual communication theory to photo imaging practice
Part B: Course Detail
Teaching Period: Term1 2020
Course Code: VART6394C
Course Title: Apply visual communication theory to photo imaging practice
School: 375T Vocational Design and Social Context
Campus: City Campus
Program: C5351 - Diploma of Photography and Photo Imaging
Course Contact: Jessie DiBlasi
Course Contact Phone: +61 3 9925 4815
Course Contact Email: svdsc.mac@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher/s
Kirsty Macafee
kirsty.macafee@rmit.edu.au
Rob Gale robert.gale@rmit.edu.au
Nominal Hours: 45
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this unit, you will use your self-directed application of skills and knowledge in order to research, apply and evaluate visual communication principles in the production of creative and innovative photo images.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAPHI501 Apply visual communication theory to photo imaging practice |
Element: |
1. Research role of photo imaging in visual communication |
Performance Criteria: |
1.1 Research historical and contemporary role of photo images in visual communication using relevant information sources 1.2 Investigate theories and commentators on conceptualisation, production and use of photo image 1.3 Investigate use of photo images in various modes and media, and evaluate meaning of photo image in context of its use 1.4 Critique, using visual communication theory, a range of photo images and themes |
Element: |
2. Use visual communication in photo imaging practice |
Performance Criteria: |
2.1 Determine intent of visual communication and target audience for photo images 2.2 Apply photo image themes and selected aspects of visual communication theory to production of photo images 2.3 Present photo images using range of visual communication modes and media |
Element: |
3. Evaluate visual communication in photo imaging practice |
Performance Criteria: |
3.1 Evaluate effectiveness of visual communication in production of photo images to engage target audience 3.2 Evaluate how applying visual communication theories to photo images impacts on own creative practice, equipment needs and work opportunities |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
In this unit, you will use your self-directed application of skills and knowledge in order to research, apply and evaluate visual communication principles in the production of creative and innovative photo images.
Learning activities will consist of:
- lectures & tutorials
- class exercises
- group discussions
- online research
- work shopping of students’ own projects
Out of class activities include, but are not limited to:
- online research
- independent project based work
- visits to galleries + events
Teaching Schedule
Please note: While your teacher will cover all the material in this schedule, the order is subject to change depending on class needs and availability of speakers and resources.
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Week
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Class content |
Assessment Due |
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Week 1
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Delivery: What is Visual Communication? A01 94 to the NGV Briefing & ASSIGNMENT INTROS: A02, A03 & A04 Class Activity: Photo walk |
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Week 2
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A01 94 to the NGV Class Activity: (in preparation for A01) Order in groups, discuss intent, source, context Curate and pin to the wall. Each group will present their findings |
Document your curated display for inclusion in A01
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Week 3
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Delivery: Visual communication theory and photography A02 The Past is Present briefing and image allocation In Class: Image analysis and markup in groups and in consultation with your teachers
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A01 94 to NGV SUBMISSION |
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Week 4
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Delivery: A03 Elevator Pitch Briefing In Class: A02 Shooting & Production Week Library research week |
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Week 5
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LABOUR DAY - NO CLASS
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Week 6
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Submit A02 prior to class In Class: A02 Juxtapose presentation This period is self-directed time to do further work on your research/brief development and book time with teacher/s for further discussion and clarification. |
A02 The Past is Present SUBMISSION (prior to class) |
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Week 7
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A03: Pitch to Panel (Vis Com & PI Trends combined) * Ensure that you use the link provided in the week 6 module to book your appointment time In Class: Studio Access
Come prepared to shoot - once you have had your meeting you may use the time to test shoot. This period is self-directed time to do further work on your research or to test lighting for approved project. |
A03 Elevator Pitch SUBMISSION (prior to class) |
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Week 8
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Delivery: A04 Closed Loop Briefing In Class: Appointments/Lab + Studio Access This period is self directed time to do further work on your research/brief development and book time with teacher/s for further discussion and clarification.
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NO CLASS – MID SEMESTER BREAK | |
| Week 9 | EASTER MONDAY - NO CLASS | |
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Week 10 |
In Class: Appointments/ Studio Access This period is self directed time to do further work on your research/brief development and book time with teacher/s for further discussion and clarification. |
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Week 11
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A04a: Proposed Print (Digital review) ATTENDANCE REQUIRED * Ensure that you use the link provided in the brief to book your appointment time In Class: Appointments/ Studio Access This period is self directed time to do further work on your research/brief development and book time with teacher/s for further discussion and clarification.
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A04a Proposed Print SUBMISSION
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Week 12
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A04b: Refined Print ATTENDANCE REQUIRED * Ensure that you use the link provided in the brief to book your appointment time In Class: Appointments/ Studio Access This period is self directed time to do further work on your research/brief development and book time with teacher/s for further discussion and clarification.
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A04b Proposed Print SUBMISSION |
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Week 13
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In Class: Appointments/ Studio Access/Print Access This period is self directed time to do further work on your research/brief development and book time with teacher/s for further discussion and clarification.
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Week 14
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In Class: Appointments/ Studio Access/Print Access This period is self directed time to do further work on your research/brief development and book time with teacher/s for further discussion and clarification. |
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Week 15
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A04c Closed Loop | Whole group critique ATTENDANCE REQUIRED Digital submission to be made by 11:59pm on the Tuesday of Week 15
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A04c Closed Loop SUBMISSION (Tuesday 11:59pm) |
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Week 16
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In Class: Appointments/ Studio Access/Print Access This period is self directed time to do further work on your research/brief development and book time with teacher/s for further discussion and clarification. |
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Week 17 |
In Class: Appointments/ Studio Access/Print Access This period is self directed time to do further work on your research/brief development and book time with teacher/s for further discussion and clarification.
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Learning Resources
Prescribed Texts
None |
References
You are advised to look on Canvas for ongoing and updated information. |
Other Resources
The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:
The learning Lab
www.rmit.edu.au/students/study-support/learning-lab
The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub
English for uni workshops
https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops
Overview of Assessment
Assessment is ongoing throughout the course and will include both project work and a presentation of a briefing document and folio of images to a panel of industry experts and your peers.
Assessment Tasks
Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace.
To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
You should refer to the assessment brief which is available through Canvas for full assessment criteria
Assessment Task 1: 94 to NGV
Photo walk and exploration of how the photographic image is used in various contexts.
Due: Week 3
Assessment Task 2: The Past is Present
Research historical and contemporary role of photo images in visual communication.
Due Week 6
Assessment Task 3: Elevator Pitch
Create and Pitch for 2x folio ideas. Develop a SWOT analysis, budget and timeline for each of your proposed final folio projects.
Due Week 7
Assessment Task 4a: Closing the loop – Proposed Print File
Review your proposed folio ideas and progress by updating your documentation and testing 2 final images which you consider folio ready.
Due Week 11
Assessment Task 4b:Closing the loop – Refined Print
Further review and refine your proposed folio ideas and progress by updating your documentation and testing 2 final images which you consider folio ready.
Due Week 12
Assessment Task 4c: Closed Loop – Feedback
Finalise your proposed folio ideas and progress by updating your documentation and completing 2 final images which you consider folio ready. Present these images and your final elevator pitch to the class.
Due Week 15
Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. The assessment matrix for this course is available through the course contact in Program administration.
Other Information
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview